{"id":9818,"date":"2011-10-25T06:30:27","date_gmt":"2011-10-25T11:30:27","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=9818"},"modified":"2011-10-24T16:00:36","modified_gmt":"2011-10-24T21:00:36","slug":"the-difference","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/marketing-strategy\/the-difference\/","title":{"rendered":"Do You Know The Difference"},"content":{"rendered":"

There are two types of marketing used by small business owners, one that pushes prospects away and one that pulls them in like a magnet.<\/p>\n

One that bleeds you dry and one that brings in bigger profits each month.<\/p>\n

Do you know the difference?<\/p>\n

\"\"<\/a><\/p>\n

A month ago, I was in Prague with my wife, at the start of a week of cycling.<\/p>\n

We were enjoying touring the city except for one thing. Almost every time we\u2019d pass a restaurant\u00a0the hostess would be standing out front and short of grabbing us, would start in on their sales pitch, trying to entice us inside. It was, well\u2026 pushy and annoying.<\/p>\n

Which is what PUSH marketing is all about. You do whatever you can to get the attention of anyone you can \u2013 regardless of whether they are hungry for your products or services.<\/p>\n

The end result is \u2013 that yes a few people who hadn\u2019t heard of you might learn about your services, but at the same time this push marketing strategy, ends up annoying most of your prospects and in fact pushing them away, literally killing your business \u2013 which I\u2019m sure isn\u2019t what you want.<\/p>\n

What\u2019s the alternative?<\/p>\n

It\u2019s called PULL marketing. You use ideas, tips, e-zines just like this one, and free samples to attract prospects and turn them into clients. Here\u2019s how it can work.<\/p>\n

A few days later on our cycling trip we found ourselves in the southern part of the Czech Republic at lunchtime. A local butcher\u2019s shop had been suggested but I wasn\u2019t sure.<\/p>\n

Upon entering the shop, the owner asked what we\u2019d like to try. I pointed to the wurst (sausage) in the deli case and the owner sliced off a sample that was almost a meal in itself. After a bite I decided to get it for lunch. It wasn\u2019t even that I loved it, but after the size of the free sample I\u2019d been provided, I felt obligated to buy something.<\/p>\n

Do you see the difference between PUSH and PULL marketing?<\/p>\n

It\u2019s not complicated, but 96% of businesses don\u2019t have an effective PULL marketing strategy, a way of attracting a steady stream of new clients. Which means they are missing out on a huge number of clients, sales and profits.<\/p>\n

Think about it for a second. If your marketing actually attracted 10-20% more clients each month, how much more could you be making. For many businesses the amount is the difference between bankruptcy and profitability.<\/p>\n

So how can you set up a simple way to PULL more clients in and grow your business with less effort?<\/p>\n

Use this link to find the answer >><\/p>\n

To your success,<\/p>\n

Charlie<\/p>\n

P.S. Would you like to have my marketing team working on your online marketing to set up your client attraction (pull marketing) system?<\/p>\n

We currently have two slots left to work with established U.S. or Canadian service providers. To find out if you qualify >><\/p>\n","protected":false},"excerpt":{"rendered":"

There are two types of marketing used by small business owners, one that pushes prospects away and one that pulls them in like a magnet. One that bleeds you dry and one that brings in bigger profits each month. Do you know the difference?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[379],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/9818"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=9818"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/9818\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=9818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=9818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=9818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}