{"id":9846,"date":"2011-10-26T08:53:10","date_gmt":"2011-10-26T13:53:10","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/blog\/?p=9846"},"modified":"2011-10-28T07:54:21","modified_gmt":"2011-10-28T12:54:21","slug":"occupy-wall-street","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/blog\/branding\/occupy-wall-street\/","title":{"rendered":"How You Can Profit From Occupy Wall Street"},"content":{"rendered":"<p>My girlfriend and I traveled to New York (her first visit) last month for vacation.<\/p>\n<p>We arrived on &#8220;day 3\u201d of \u201cOccupy Wall Street\u201d and stayed at a hotel three blocks from the group\u2019s \u201chome base.\u201d I had no prior knowledge of the group or their \u201cmessage\u201d prior to our arrival.<\/p>\n<p>After witnessing their activities in person for six days and via the media since, I still don\u2019t know what their message is.<!--more--><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/branding\/occupy-wall-street\/attachment\/branding10\/\" rel=\"attachment wp-att-9849\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-9849\" title=\"Branding10\" src=\"https:\/\/www.marketingforsuccess.com\/blog\/wp-content\/uploads\/2011\/10\/Branding10.png\" alt=\"\" width=\"150\" height=\"125\" \/><\/a>\u201cWe Want Democracy\u201d read one sign.<\/p>\n<p>\u201cArrest the Bankers\u201d read another.<\/p>\n<p>\u201cQueer Kids\u2026Kill Your Parents\u201d (uh, what??) another sign stated.<\/p>\n<p>\u201cEnd the War\u201d was on another sign.<\/p>\n<p>\u201cPro-Union\u201d on another.<\/p>\n<p>This experience got me thinking. If you are an executive in career transition, have you established a personal brand that clearly states who you are and what you have to offer? Is your resume, Linkedin profile and other social media profiles sending the same message and are they aligned with your personal brand?<\/p>\n<p>While I hope that you can confidently answer \u201cyes\u201d to these questions I have encountered far too many people whose branding message, like the \u201cOccupy-ers\u201d, is vague, at best, and usually doesn\u2019t exist at all. If your resume and Linkedin profile is a regurgitated list of tasks that you were \u201c<em>responsible<\/em> for\u201d then<br \/>\nyou have work to do.<\/p>\n<p>In her book, <a href=\"http:\/\/www.amazon.com\/Social-Networking-Career-Success-Personal\/dp\/1576857824\/?tag=widgetsamazon-20\">Social Networking For Career Success<\/a>, Miriam Salpeter writes about creating your personal brand and states:<\/p>\n<p>\u201cFocusing on what you have to offer while thinking of yourself as a brand should help you define yourself and establish your goals. This is the most important thing a job seeker can do.\u201d<\/p>\n<p>Take out your resume and look at your Linkedin profile (be sure they are not identical!). If they read like a list of accomplishments that you are proud of then you are off to a good start!<\/p>\n<p>If this is not the case then contact me. I can help you get started.<\/p>\n<table style=\"text-align: left;\" width=\"450\" border=\"0\" cellspacing=\"8\" cellpadding=\"8\">\n<tbody>\n<tr>\n<td valign=\"top\" bgcolor=\"#ececec\" width=\"450\" height=\"0\"><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/lee-silverstein\/\" target=\"_blank\">About Lee Silverstein<br \/>\n<\/a><\/strong><a href=\"http:\/\/www.mfsstore.com\" target=\"_blank\"><strong>Related Resources<\/strong><\/a><strong><a href=\"https:\/\/www.marketingforsuccess.com\/blog\/author\/lsilverstein\/\" target=\"_blank\"><br \/>\nMore Posts by Lee Silverstein<\/a><\/strong>To discover the easy and inexpensive ways <span style=\"text-decoration: underline;\">anyone can attract more clients and maximize their profits<\/span>, sign up for your<strong> <\/strong><strong><a href=\"https:\/\/www.marketingforsuccess.com\/profitrules-ns.html\" target=\"_blank\">FREE New Profit Rules Report<\/a>.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>My girlfriend and I traveled to New York (her first visit) last month for vacation. We arrived on &#8220;day 3\u201d of \u201cOccupy Wall Street\u201d and stayed at a hotel three blocks from the group\u2019s \u201chome base.\u201d I had no prior knowledge of the group or their \u201cmessage\u201d prior to our arrival. After witnessing their activities [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[375],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/9846"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/comments?post=9846"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/posts\/9846\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/media?parent=9846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/categories?post=9846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/blog\/wp-json\/wp\/v2\/tags?post=9846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}