Web Marketing

How To Avoid Stale Web Marketing

Charlie Cook

Your web marketing information is perishable like a loaf of bread. Leave it on the shelf for longer than 7-10 days and its stale as far as the majority of your prospects are concerned.

I was talking with David, a client from Arizona who owns four physical therapy clinics in the Tucson area. I asked him how business has been since we talked two weeks ago. He said three of his clinics were booked solid but the fourth was suffering from a lack of clients.

When I asked him what he thought was the problem, he acknowledged that his sales representatives for that clinic hadn’t been in touch recently with the doctors who refer patients to them. In contrast, the pharmaceutical companies have three reps assigned to visit each of the same doctors’ offices every week.

Even though doctors in the area had used David’s firm’s services in the past, and their patients have a continuing need for these services, without recent contact the doctors had started referring their patients elsewhere.

As David had quickly learned, just because someone knows about your services doesn’t mean they will remember you when they are ready to make a referral or a purchase, even if they were a satisfied customer.

According to a study by e-consultancy.com prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your small business marketing on average is about the same as a loaf of bread, 7-10 days.

Discover how to extend the shelf life of your web marketing so more prospects buy >>

Grocery store managers know that people won’t buy stale produce or moldy bread, so they continually replace their st0ck. The same thing happens in web site marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and services. To keep your web site marketing information fresh in their minds, you need to expose them to it on a regular basis.

Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-15 minutes. The majority of people I talk to remember filling in the form, the content of my site, but can’t remember the URL for the site.

If people can’t remember the URL of your web site, even if it provides an essential service they want to pay for, they won’t be able to find your site and buy from you.

Find out how to use your web site to build prospect and customer loyalty and increase sales >>

Estimated Average Shelf Life of Your Marketing:
• Visiting your web site to forgetting your web site: 2 minutes

• Reading a page or more of your marketing materials to forgetting your products or services: 5 to 7 days

• Talking with you to forgetting you; 2 to 3 weeks

• Buying from you to forgetting your company; 1 to 3 months

It’s not that you don’t provide essential products and services and people don’t want them; the problem is that your marketing information regularly gets buried in your prospect’s minds.

We have the same struggle with my teenage son. Much as we’d like him to sort his laundry and put clothes neatly away in his bureau, gravity takes over and the clothes end up on the floor. He sees and wears the clothes at the top of the pile. In short order, he’s run out of shorts. Where are they? Buried at the bottom of the pile.

If a prospect has just been to your website, read your marketing materials, talked with you or made a purchase from you, your information is at the top of the pile in their mind. Each day that goes by they take in more information that gets added to the top of the pile, and your marketing information gets pushed further and further down until they no longer remember it.

How can you avoid having your marketing go stale in prospects’ minds or get buried by all the other information they process?

1. If you have a web site, focus on getting prospects to give you their contact information so you have a means of getting in touch with them.

3. Whether it is by email, snail mail, over the phone or in print, stay in touch with your prospects so they don’t forget you.

3. Track your contacts with your prospects so you know how frequently you’ve approached them and by what means, and keep your objectives clearly in mind.

4. When a prospect becomes a client or a customer, don’t assume that they’ll remember to come back for the next purchase. Follow up immediately and tempt them with a special offer. This tactic alone can boost your sales by 30 to 40%.

It’s hard to believe, but most of the people who need and want your products and services will forget you after they’ve read your marketing materials. Don’t let your marketing shelf life expire and get discarded by your prospects. Develop and implement a system for contacting your prospects so they remember you. You’ll get permanent shelf space in their minds and you’ll get their business.

Tired of having prospects forget you. Discover how to extend the shelf life of your marketing >>

The 2 Secrets To Web Marketing That Sell

Charlie Cook

Everyone knows the web is a cost efficient route to lead generation and increasing sales, but do you know how to make it work for you?

Yesterday I began to feel like a broken record. John called from a company in Boston that owns 25 storage facilities in 3 states, then Martha called from a web design firm in Austin, and Steve called from a computer networking software firm. All three had almost exactly the same exact question; How could they turn their web sites into profit centers?

There are two key elements to creating a web site that sells. You need visitors, you need to convert visitors to leads and then you need to convert leads to sales. You probably knew this already, but do you know how to put these two elements together to generate a flood of new business?

1. Create A Web Site that Sells

Before you can expect any lead generation or sale, your web site may need a tune-up. Your site needs to get your prospect’s attention, keep their attention long enough for you to get your message across, and motivate them to contact you or buy from you.

When a site visitor sees your homepage, or any page on your site for that matter, you’ve got at most 3 seconds to get their attention and interest them in reading more.

Your site needs to instantly give visitors a reason to not click to another web site, say, one of your competitor’s. Does your website have that kind of stopping power?

Discover how to give your web site the stopping power you need to increase leads and sales >>

Once your web pages have gotten your prospect’s attention, you need to engage them and get them thinking about how you can help them and why they need your products and services. Think of this as the beginning of a conversation that they’ll want to continue by contacting you or purchasing from you. Look at and read your site from your prospect’s perspective; is it engaging?

The next step is to prompt prospects to contact you. The visual elements and marketing copy on your site should prompt prospects to take the next step. Does your site do this?

Once your site is generating hundreds of leads a week, you’re headed in the right direction. Now, how will you convert your qualified leads into sales?

The average business loses 80% of sales due to lack of follow-up. To avoid losing sales, give prospects the information they need to trust you, to value your products and services and to remember you. Do these three things and your conversion rates will soar.

Stop losing money with your web site marketing and discover how to increase your online lead generation and sales >>

2. Pull in Thousands of Prospects

If you’ve got a site that grabs your prospects’ attention, engages them and then prompts them to contact you, you’re ready to build traffic to your site. There are two primary ways to get prospects to your web site.

Improve Your Search Engine Positioning
Most people who arrive at your site will start their trip at one of search engines. If your site is listed at the top when your prospects use relevant keywords in a search, they’ll be more likely to find it and visit it.

It’s not easy to push your site to the top of the search engine listings. A whole host of variables affect what is referred to as your site’s “organic position” in the search engines. The most important are your use of keywords and meta tags, and the number of links to your site.

You can improve your sites’ ranking in the search engines using a few key strategies that include where and how often you use your keywords and links including our keywords. This involves carefully coding each of your web pages, a painstaking process. The alternative is to pay someone else to do this for you.

While there are thousands of firms that can supposedly put your site at the top of the search engines overnight for a few dollars, don’t be duped. This process is long and tedious and the reputable firms take 2-6 months to provide results and charge between 10-15 thousand dollars a year to maintain your sites positioning.

Advertise with the Search Engines
For many small businesses, pushing your site’s organic position to the top of the search engines can take too long or be too costly. You may want to get more visitors to your site to supplement the traffic you’re getting or hope to get. One way to do this is to pay to have your ads appear in the search engines.

Overture and Google’s pay-per-click AdWords program are the most effective types of online advertising. I find Google’s much easier to use and provides better results, but you should test both.

You can also pull visitors to your site by distributing your articles online, using a blog, and advertising in email newsletters.

Where To Focus Your Small Business Marketing For Maximum Returns

Charlie Cook

None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order.

You try to fit in some strategic marketing when you can, but you’re not sure which activities are essential to do each week or each month to build a steady stream of clients.

You make some calls, send out a mailing or put up a web site, but you still have that nagging feeling that if you knew which small business strategic marketing activities translated into the most new business, you could be more successful.

You want more clients or, if not more clients, higher paying clients. So, what are the most important business marketing tasks to do in order to attract more of the right type of prospects?

Discover where to focus your marketing efforts and how to use a small business marketing to generate a steady stream of new clients >>

Build and Maintain Relationships with Prospects
Your number one marketing priority should be to build relationships with lots of qualified prospects. It sounds obvious, but remember that the reason to advertise, network or to have a web site is to generate leads, leads you can then convert to sales. Take a look at the number of years you’ve been in business and the size of your prospect list.

If your advertising, networking and web site are working, you should be able to generate new leads and a growing list of qualified prospects each month. A successful website, for example, can generate hundreds, if not thousands, of new leads monthly.

George recently signed up for my coaching services. He has been in business for over ten years, but his prospect list consists of less than 150 names. George should have contact information for thousands of prospects by now. Even without an active web based lead generation strategy, if George had added every prospect and client to his list over ten years his list should contain over a thousand interested people.

How many more sales could you close if twice as many — or ten times as many— people know how you could help them?

The first step is to get prospects’ attention with your marketing message and materials. Then you want prospects to take the next step; to contact you, buy from you right away, or add their name to your mailing list. Offering free, relevant information such as a report or f.ree workshop will prompt your prospects to give you their contact information and increase the results generated by your advertisements and mailings.

How big is your target market? What percentage of this group is on your mailing list?

Your goal is to help as many people in your target market learn what you do and to get them to give you their contact information. Once you have their permission to stay in touch, you can go to work building a relationship with them. Demonstrate what you do so they understand its value and you establish your credibility. When they know and trust you, they’ll be happy to tell you what they need and to buy your products and services.

So how can you incorporate lead generation and building relationships with prospects into your weekly schedule?

Discover how to build relationships with prospects and convert them to clients now >>

1. Each week reach out to get the attention of people who haven’t heard from you. Do this through your advertising, web site marketing, articles, mailings or cold calls (if you know how to use them). But don’t spend a dime on any of these unless you have a strategy in place for converting this attention into sales and qualified leads.

2. Set aside time each week or at least each month to stay in touch with your list of qualified prospects and past clients. As your list grows, use your time to focus on past clients first and use a mass mailing or email to stay in touch with other prospects. Share an idea your prospects can use and they’ll be reminded again and again how much you know and why they should buy your products and services.

3. Use your communication with prospects and clients to help them identify what they need and understand how your products and services can help them. You may think that doing this once should be enough, but most people are too busy to read every mailing they get or to remember the details until its pressing or important for them to act on. With regular correspondence you’ll increase the chances of putting your information in front of your prospects when they are ready to buy.

4. Set aside time each day to contact qualified prospects. If someone has sent you an email, left a phone message or otherwise expressed interest in your products, pick up the phone and call them. Quickly identify whether they have the authority and interest to contract with you and either continue the conversation or move on to your next lead.

Get attention; build your list of qualified leads; regularly help prospects with your ideas; and respond to your most qualified prospects promptly when they request services. Do these four things every week and every month and you’ll soon have many more prospects eager to learn how you can help them, eager to buy from you and more new clients than you ever thought possible.

The Secret To Generating Immediate Sales With Your Web Site

Charlie Cook

“I was at your site for all of two minutes before I bought one of your manuals. I’m impressed with your internet marketing strategy!” I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be easy if every client bought my products within two minutes of seeing my marketing materials, or signed up for my coaching services after a few minutes on the phone with me.

Do you make most of your sales in 2 to 20 minutes from the time a prospect first reads your marketing copy, visits your web site or calls you?

Neither do I. I make approximately 10% of my sales at the time of first contact, but most prospects take weeks, months and, in some cases, years to become clients.

As I mentioned in my marketing blog, I track sales on the day I send out my marketing newsletter. Typically, orders for my books begin to come in within a couple of hours. Some will be from people who just found my web site and aren’t even on my mailing list, others will be from prospects who signed up for my newsletter a couple of weeks ago, and still others will be from people who have been getting my marketing materials for six months or even longer, sometimes as long as two years.

When Do People Buy?

Prospects buy from you when they know you exist, know which problems you solve, feel confident in your products or services and understand their value, and, most importantly, when they want to do something about their situation or are ready to solve a problem. Prospects looking for an immediate solution may buy your $149 product or $5000 service today, but most won’t want to purchase it until next month or next year.

Discover how to increase your immediate, short-term and long-term sales>>

Increasing Profits

You need a web site marketing plan strategy that helps you increase immediate, short-term and long-term sales.

Does your current website marketing plan strategy do this? Does it prompt people to buy from you the first time they visit your web site or call you, make a purchase a few weeks later and in some cases buy from you years after their first contact? Would you like to improve your immediate, short-term and long-term sales? Below are marketing plan strategies you can use to accomplish this.

Making Immediate Sales

You want a prospect reading your marketing materials for the first time to immediately see you as an expert and understand the value of your products and services. Don’t make the mistake of thinking the best way to do this is to describe products and services, credentials or list clients.

Introduce yourself with a marketing message that describes how you help your clients, phrased in terms of their concerns, not yours. Follow this with a few testim0nials from clients that focus on the results you’ve generated. Then describe the solution your product or service provides, again in terms of your prospect’s needs. Finally, ask for a commitment, an order or contact information.

Generating Short Term Sales

Not everyone arrives at your web site or at the other end of the phone line ready to make a decision. In fact, 80% of people spend two or more weeks researching their purchasing decisions. What can you do to keep these people interested?

First, get your prospect’s contact information. Stay in touch and continue to demonstrate your expertise and the value of your products and services.

You may have an interested prospect, but the prospect isn’t clear on why or when they should use your product or service. When you follow up a prospect’s initial contact, give them useful ideas they can use related to your product or service, and take advantage of this opportunity to educate them about the problem or concern you can help them resolve.

Discover how to improve immediate, short-term and long-term sales with your website marketing >>

Improving Long Term Conversion Rates

I had one prospect that I’d talked to three or four times on the phone over the course of two months. When they didn’t respond to two follow up calls, I stopped calling. Two months later, that is, four months after our first conversation, they called me to say that after researching a dozen other consultants, they’d finally decided to use my services and at the same time had expanded the scope of the project and the price I’d be paid. You’ve probably had similar experiences.

Some prospects take even longer than four months to make a decision to buy. Why? Because people buy based on their own timetable, not yours. They buy when they have a need and when they want to act on that need. Even after deciding you want a new tax attorney or financial advisor, it might take you years to end your relationship with your existing advisor and place your trust in someone new.

Learn how to increase sales with a better internet marketing strategy >>

Most people use contact management software to remind themselves to call or write prospects. This is a first step in keeping a potential sale alive, but a strategy of using only follow up phone calls can fall flat when prospects don’t have any news about a project to report, haven’t made a decision or just aren’t ready to make a purchase.

One effective strategy for staying in the “front of mind” of your prospects is to use a newsletter or ezine to continually demonstrate your expertise and remind them of ways you can help them. Send it out biweekly or monthly, and they’ll remember you when they are ready to make a decision or a purchase.

To make sales today, next week and in months to come, give your prospects the information they need and the solutions they want immediately and continuously. Have a plan in place to follow up with those who don’t purchase your goods and services right away. Keep providing the information they need to make a decision, and you’ll increase sales and profits today, tomorrow and in the coming years.

Want a marketing plan and a web site marketing strategy that work in harmony to help you grow your business? Get started now >>

What’s Wrong With This Web Marketing Picture?

Charlie Cook

You’ve got a web site, spent money on internet marketing and advertising, and begun attracting lots of visitors, but hardly anyone is contacting you or buying your products and services. What’s wrong, and what can you do to change this picture?

John from Wisconsin called with exactly this problem. He owns a firm that provides financial services to people planning to sell or pass on family businesses. Located in a small town, his business is steady, but, well, small. He built a web site to reach a broader market and signed up with Overture.com tobadvertise it and attract visitors. (Overture posts the sponsored links you see at the top of your search results on many sites.) This is when his biggest problem became apparent.

The problem wasn’t with John’s business idea or Overture. He had identified both a need and an undeserved target market. His Overture ads worked so well they generated thousands of clicks to his site. In no time at all, John had run through his internet marketing and advertising budget but hadn’t translated any of the visitors into leads or sales.

What should he have done differently?

What can you do to create a web site that sells?

Discover how to structure and design your web site to generate leads and sales >>

You want the people that visit your web site to buy your products and services. Making a purchase is the end point in their decision-making process. Do you know what the preceding steps are and how to move people through these steps?

If you are running a Web ad campaign, you will attract two types of visitors. The ideal prospect is one who is looking for a solution, one which hopefully your product or service provides. This should be an easy sale, but you still need to demonstrate that you understand their concerns and can solve the problem or meet their specific need. The sequence of information you provide and the specific copy you use can either keep them reading and move them to buy or lose the sale.

Take a look at your web site marketing. Is it obvious to you what you want them to do?

Can people see from the use of the page layout, use of type and graphics what they are supposed to do first, second and third?

You don’t have to be blatant in what you want visitors to do but the sequence should at least be obvious to you. Guide visitors by your placement of elements on the page and use of size, color and placement.

The majority of first time visitors to your site will browse your content following their whims or interests. If you don’t include the right elements on your site in the right places on the page, it may be the last time they visit your site. Even if you provide the perfect product or service, you can’t rely on people to make the effort to find what they need: give it to them.

Whether you sell consulting services, plus size clothing, business coaching, golf apparel, or manage recording artists, you can use your web site to generate leads and grow your business. The key is to guide prospects to take action to become qualified leads and clients.

Discover how to use your web site marketing to attract more clients and grow your business >>

How To Increase The Selling Power of Your Web Site

Charlie Cook

The purpose of your internet marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence of information you provide on your web site and its visual presentation can drive clients to contact you about your services or buy your products – or it can send them away.

Many small business owners have web sites but few are making as much money from their sites as they’d like to be. If you aren’t getting the web traffic you’d like, or if you’re getting lots of traffic but no buyers, the problem is most likely the design and copy you are using on your site. The seven web page building guidelines below will help you convert prospects to clients with your web site.

Discover how you can start using your Internet marketing to generate more leads and sales >>

1. List The Actions You Want Visitors To Take.
Do you want them to sign up for your newsletter, read your marketing message, read your copy or just contact you? Before you design or edit your page, make a list of which actions you want people to take and in what order when they visit your site.

2. Identify The Decisions Visitors Need To Make Prior To each Action.
Before you design or redesign your homepage or edit your copy, clarify the decision making sequence that you want visitors to move through. Most marketing materials, web sites included, rush to sell prospects on the solution without laying the groundwork.

Help prospects clarify the problems they want solved and the value in having them solved. Once you’ve done this, you’ve created the context for selling your solution.

3. Design The Visual Hierarchy To Move People To The Desired Action.
Use the size, color, and the location of elements (type, illustrations or photographs) to bring visitors’ attention to the most important message first, then to the second most important message or link. Make sure that visitors can scan your page and find the most important links first or can scan the copy and quickly pick up the most important points because they stand out visually.

Start using your website marketing to generate more leads and sales >>

4. Stay Focused On Prospects’ Problems.
Your prospects want to satisfy their needs and, more importantly, avoid incurring a loss or pain. Lead with copy about their concerns. Let them know that you understand their aspirations as well as their worries and the problems they want to solve.

5. Write Your Copy To Support Prospects’ Decision Making.
To demonstrate that you know and understand your prospects’ problems, be specific. Avoid general phrases like “save time and money”, which apply to hundreds of services. Give detailed examples of the problems your prospects experience and how you solve them.

6. Tell People What To Do.
If you want people to read a key article first, then sign up for your newsletter, and then contact you, tell them so. List the steps you want them to take at the top of the page and then use your page design to support this sequence of actions.

7. Make It Easy For Prospects To Contact You And To Buy.
Include a contact or order form on your homepage and make your email and phone number easy to find.

Change the design and copy on your site to help visitors take the steps to become clients. You’ll be pleasantly surprised at the difference in your response rate and your business growth.

Start using your web site marketing strategy to generate more leads and sales.

Are You Using The Right Calls To Action In Your Website Marketing?

Charlie Cook

“Dear Charlie,

We want to grow our medical services business online. After a decade of successful growth, we see the web as a great way to expand our business, but here’s the crux of the problem.

We spent tens of thousands on a creating a web site and its been up for almost a year now. We’re getting about 100 visitors per day – but it seems once someone lands on the home page – they look around and then just click off. What are we doing wrong?” Jason, F. Omaha, NE

Do you have this same problem?  Scratching your head because your site just isn’t converting visitors into paying customers?

A quick look at Jason’s site told me what I needed to know. The site was professionally constructed. Fast loading, carefully and tastefully placed images, good font size. Even the content, while not exceptional, was above average. So what was the problem?

Simple: There was no “Compelling Call To Action!

Think of this way…You’ve just gone shopping at your favorite department store. Everything is tidy and clean, all the merchandise is fully presented – but they’re no special sales and when you look for a convenient checkout – you just can’t find one.

You’d be scratching your head – wondering what to do next. Jason’s website was suffering from essentially the same thing. Even though he had everything in place – he assumed his visitors would know what to do next after they browsed his home page.


Are you making this same mistake? Are your visitors clear about what action to take? Or do they look around and figure “Well, I have a bunch of hyperlinks and supporting pages – everyone knows they should click on one of those.”

When confronted with a choice, most of your web visitors will take the easiest course of action. If that choice is “no choice,” that’s what your visitors will do: Nothing. They’ll click away and despite all your hard work to get them to the site, you’ve lost a lead and a potential sale. Doesn’t that drive you crazy?

Discover how the Internet marketing masters do it >>

So how do you fix this problem?

Well, that’s the easy part. You decide what action you’d like your web visitor to take, and tell them in no uncertain terms. It’s like dealing with teenagers.

When my son was a teenager, I always had things I wanted him to do. Clean his room, work harder on his homework, empty the dishwasher, take out the trash, etc. Typically he responded the way most web visitors. He ignored the options and did something else instead.I discovered, as most parents do, that to get action I needed to provide motivation.

The same is true with your web visitors. If you want them to take action, to give you their name and email address, to click to another page, or to read a sales page, you need to give them a reason, a compelling reason.

And once last tip: Don’t offer a whole list of options. Give ’em one – or at the very most two choices to make. Any more and all you’ll be doing is causing confusion, and confusion leads to lost viewers – and lost sales.

Think of it this way. If you put a prospect in a room with ten doors but only one leads to a sale, what are the chances they’d make the right choice. Statistically you’d have a one in ten chance of them picking the correct door and making a sale.

People get confused when you give them too many options.Keep it simple, and point your prospects to the best option and you’ll sell a lot more of your products and services.

Is your website converting visitors into qualified prospects and prospects into buyers?

What percentage of visitors provide you with their email address or phone number so you can followup?

What percentage become buyers?

If you’re serious about using your website to grow your business, you’re looking for answers, expert answers that will give you the results you want.

You could keep pouring money into your site and/or Google Ads and hoping your site will make a profit or you could find out what you really need to do.

Want more people contacting you and buying from you?  Discover the secrets >>

You Need To Go Beyond Traffic To Profit With Your Web Site

Charlie Cook

Every web site owner wants their web site to be wildly successful. If you own a web site, you know that you can ramp up traffic to your site with pay-per-click ads or by improving your search engine positioning, but then what? Getting prospects to your site is only the first step in web marketing.

What happens next?

If you answered, “Getting site visitors to buy”, you’re both right and wrong.

Most people are so focused on trying to ‘get the sale’ that they forget to include the key elements in their site that motivate prospects to buy.  Without these, you could be attracting a flood of traffic without seeing the results in actual sales.

Are you making this mistake?

Once you’ve built traffic to your site, your goal is to convert visitors to buyers. But in most cases, you’ll have to do that step by step.

Prospects need to get to know and trust you. Lead them in this direction by getting a commitment from them, even if it is a small one. Then help them see the value of your products and services so they want to buy from you, again and again.

Want to make your web site the one that your prospects rely on and buy from? Use this link to find out how >>

What’s the key to selling more with your web site?

It’s as true on the web as in any other marketing or sales; it’s all about building a strong relationship with your prospects so they see your site as the place to go for the products and services they need. How? Do the same things you do to keep any relationship strong.

This past week I celebrated my 27th wedding anniversary. What makes my marriage so successful? Many factors, of course, but key among them; my wife and I share a lot of interests, from marketing (she’s a graphic designer) to boating, biking and hiking. And we rarely sit still; we’re always finding new ideas to share, new places to explore and new ways to expand our horizons and grow together.

Imagine how successful your business could be if you kept your best clients for 27 years. How can you use your web site to build relationships with prospects and clients? Start by rethinking your site content. Here’s how:

1. Keep site content focused on the overlap of your prospects’ interests and the benefits of your products and services. Grab your prospects’ attention by talking about their biggest problem or concern.

2. Give prospects something they want for free or almost free to get an initial commitment. It’s like asking someone to go out with you for a first date.

3. Continue to share information they can use to demonstrate the value of your products and services. Testimonials are a great way to build credibility, but actually demonstrating your expertise in articles, free teleseminars and online videos is even more convincing.

4. Stay in touch. Assuming that “first date” went well, how often do you contact your prospect? My son spends at least an hour a night talking to his girlfriend. Now that might be more than any prospect wants, but without contact at least twice a month, your prospects and past clients may forget about you and end up buying from the competition.

5. Keep it fresh. Keep prospects and clients coming back by regularly updating your site with fresh content. I recently added two new sections on my web site to give visitors ideas on how to create winning radio ads and use video to promote their businesses. These two pages have attracted thousands of page views in the few weeks they’ve been up.

Ready to finally discover the truth about making your web site an outrageous success? Use this link >>

The five steps above will start the process of building relationships and converting site visitors to clients. Next, you’ll want to know how to:

  • Create and package your products and services for online sales,
  • Use email to convert prospects into buyers (it’s a bit different than text messaging your boy- or girlfriend),
  • Make your pay-per-click advertising bring in a flood of leads and sales,
  • Write offers that make prospects want to buy,
  • Overcome prospects’ natural skepticism and resistance to buying online so you can close the sale,
  • Grow your web sales into a million dollar business.

If you’re serious about using your web site to grow your business, don’t waste time making the mistakes most people make. Find out what works so you can ramp up sales right away >>

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