{"id":1062,"date":"2009-12-18T08:20:28","date_gmt":"2009-12-18T13:20:28","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/ic\/?p=1062"},"modified":"2009-12-18T09:21:54","modified_gmt":"2009-12-18T14:21:54","slug":"profit-with-email","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/ic\/emailmarketing\/profit-with-email\/","title":{"rendered":"7 Steps To Getting a Better Response With Your Email"},"content":{"rendered":"

“How can we get better results with our email marketing? We sent a test email to 100 prospects who had expressed interest in our services and only got one response! We have a list of over 40,000 people who\u2019ve contacted us and we want to follow up by email.”
\n– John from Atlanta<\/p>\n

Whether you want to improve your email marketing or use the Internet to keep communication going with prospects and clients, you want your emails to get a specific response.<\/p>\n

You want people to open your emails, read them, and then take action. You may want them to fill in a form or pick up the phone or go to your website and buy, but essentially your emails should prompt prospects to contact you and prompt past clients to buy from you again.<\/p>\n

Is that what happens when you send out emails to the people who have given you permission to email them?<\/p>\n

If you\u2019re getting a limited response to your web site marketing emails, its time to figure out what\u2019s wrong.<\/p>\n

The first problem could be your mailing list itself. I can\u2019t emphasize enough that you should only send email to people who\u2019ve indicated that they want your emails, either by signing up for them or by indicating their interest through a previous purchase.\u00a0 It\u2019s illegal to send Spam, unwanted emails, it\u2019s a waste of your time and theirs, and its a great way to alienate potential customers. Don\u2019t do it.<\/p>\n

Ready to tune up your email campaign for maximum website marketing results?<\/h4>\n

There are 7 elements to an effective email campaign that include:<\/p>\n

1. The subject or title,
\n2. The sender address,
\n3. The first sentence,
\n4. The first paragraph,
\n5. The perceived value of your offer,
\n6. Your call to action and
\n7. The landing page (the page on your website that the links in the email go to).<\/p>\n

Want to know which of these elements are working and which aren\u2019t in your company\u2019s emails?<\/p>\n

If you are using tracking software, as John was, you can tell how many people opened your email, how many clicked on the links in the email and how many either filled in the form linked to the email or made a purchase. With this information, you can pinpoint which elements are working and which need fixing.<\/p>\n

I use the ad tracker provided in my shopping cart system<\/a>. John, uses software from SalesForce.com<\/p>\n

Open Rate<\/strong>
\nJohn knew that 22% of the recipients had opened his email. In this case, he was emailing people he hadn\u2019t contacted in as long as 12 months. An \u2018open rate\u2019 of one out of five is respectable, and indicates that the title of his email was working.\u00a0 There is room for improvement, though, and with a better subject line he could get an open rate of at least 30%.<\/p>\n

Clickthrough Rate<\/strong>
\nOnly 15% of the people that opened John\u2019s email used any of the links in response to his call to action. While 15% isn\u2019t bad, it\u2019s reasonable to expect a 30% or better clickthrough rate. The key is to use the copy in your email to leverage people\u2019s innate curiosity, to reaffirm your credibility and to clarify the value to the reader of taking the action you want them to take.<\/p>\n

Credibility + High Perceived Value + Curiosity = High Clickthroughs<\/p>\n

Want to use email to sell more? You could just keep running in circles without a map and hope that you sell more, or you could get a step-by-step guide to improve your web site marketing that shows you exactly what to do to reach your goals.<\/p>\n

Sales<\/strong>
\nAn email message is successful when prospects open it, read it and clickthrough to your sign up or go to your sales pages. Then what? They should take the action you want them to take.<\/p>\n

Only one of John\u2019s prospects filled in the form at his website. Since only three people reached this page, though, it\u2019s hard to tell whether this particular page is doing what its supposed to or whether there is some other problem.<\/p>\n

If you\u2019re offering something for free, you should be able to get 25-35% of the people who reach your sign-up page to fill in the sign-up form. Sales page results will vary highly, depending on the product or service and your pricing.<\/p>\n

Still not sure how to fix your emails?\u00a0 Take these 7 steps to improve your emails and convert prospects to clients:<\/p>\n\n\n\n\n\n\n\n\n\n
1.<\/strong><\/td>\nWrite a title for your email that describes the content, implies a benefit and makes the reader curious.<\/td>\n<\/tr>\n
2.<\/strong><\/td>\nWhen the recipient gets your email, make sure they recognize the sender. Use your company email address, which they should recognize.<\/td>\n<\/tr>\n
3.<\/strong><\/td>\nUse the first sentence of your email to grab your prospects\u2019 attention. Don\u2019t start with \u201dHello, did you miss us?\u201d but with a sentence that will immediately get them reading. Speak to their problems and concerns.<\/td>\n<\/tr>\n
4.<\/strong><\/td>\nThe first sentence should propel your readers into the first paragraph. Then, give them more information about their problems and concerns.<\/td>\n<\/tr>\n
5.<\/strong><\/td>\nClarify the value of your offer. Even if all you want the reader to do is sign up for your free report, they\u2019ll need to know why they need it and how it will help them. The more clearly they understand its value, the more likely they\u2019ll be to take the action you want them to take.<\/td>\n<\/tr>\n
6.<\/strong><\/td>\nInclude a call to action. Tell people what to do next. For example – Click here to discover\u2026 Use this link to get the details \u2026, Find out how to\u2026<\/td>\n<\/tr>\n
7.<\/strong><\/td>\nMake your sign-up page or sales page simple to understand and easy to follow. Keep it focused on the action you want your readers to take.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Take all of these 7 steps and soon more people will read your emails, click on the links in them, reach your sign up and sales pages and buy from you.<\/p>\n","protected":false},"excerpt":{"rendered":"

7 easy steps to improve your emails and convert prospects to clients.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[25],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/1062"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/comments?post=1062"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/1062\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/media?parent=1062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/categories?post=1062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/tags?post=1062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}