{"id":1413,"date":"2010-02-19T15:34:03","date_gmt":"2010-02-19T20:34:03","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/ic\/?p=1413"},"modified":"2010-02-19T15:34:03","modified_gmt":"2010-02-19T20:34:03","slug":"create-irresistable-offers","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/ic\/sales\/create-irresistable-offers\/","title":{"rendered":"How To Create Irresistable Offers"},"content":{"rendered":"

” Here’s a little \t tip I would like to relate<\/em>,
\nBig fish bites if ya got \t good bait.”<\/em><\/p>\n

To attract more prospects and clients, you need what Taj Mahal calls “good bait” in his song the Fishin Blues. One \t\t\t of the biggest mistakes you can make, as a small business owner, \t\t\t is forgetting to use good bait in the form of your offers<\/strong>. \t\t\t Whether you use direct mail, a web site or media advertising to \t\t\t market your business, the success of your small business marketing depends on whether \t\t\t you provide prospects with compelling offers.<\/p>\n

Your marketing offers motivate prospects and clients to visit your \t\t\t web site, read your marketing materials, contact you and buy your \t\t\t services and products. Without the right offer you won’t \t\t\t attract big fish or as many fish as you’d like.<\/strong><\/p>\n

What bait are you using to motivate your target market \t\t\t to:
\n– Visit your web site?
\n– Sign up for your free newsletter?
\n– Buy your products and services?
\n– How many new prospects per week are your offers attracting?<\/p>\n

Which Offers Work Best?<\/strong>
\nYour offer needs to be something that your target market \t\t\t wants. You wouldn’t use a worm to catch a whale or a safety pin \t\t\t to catch a tuna. Offer your target market something they can’t \t\t\t refuse. Everybody likes to get something for free, whether it’s \t\t\t an article, guide, ebook, report, consultation, a demonstration, \t\t\t offer of membership or added services.<\/p>\n

If your offer helps your \t\t\t target market solve a common problem, it will attract more prospects \t\t\t and clients.<\/p>\n

Whether or not it is free your offer needs to provide value. \t\t\t Prospects will judge the quality of your products and services based \t\t\t on your offer. If you give away a subscription to a newsletter, \t\t\t follow up with useful content and substantive ideas your prospects \t\t\t can use. Give them something that is so good they will want more.<\/p>\n

Attracting Prospects<\/strong>
\nMy target market is service professionals and business \t\t\t owners. I offer a 15 page free marketing guide to prompt \t\t people to give me their contact information so I can market \t\t to them in the future. My target market, want to attract \t\t more clients, want ideas to help them.<\/p>\n

A 15 page small business \t\t marketing guide is something that tens of thousands of people have \t\t found to be irresistible. Each week this simple offer pulls \t\t in hundreds of new prospects.<\/p>\n

You too can come up with an offer to prompt more prospects \t\t\t to contact you. If you’re a lawyer you could offer a report on the “The \t\t\t 10 Biggest Legal Mistakes Homeowners Make”. If you’re a massage \t\t\t therapist you could offer a guide to “5 Ways to Avoid Damaging \t\t\t Back Pain.” If you provide an online service, you could offer \t\t a free or almost free one-month trial.<\/p>\n

Clarify Value<\/strong>
\nPeople buy your products and services based on their perception \t\t\t of value. Whether you are charging five dollars or five thousand, \t\t\t your prospects need to be convinced that the benefits you provide \t\t\t will outweigh the cost. Too often service professionals and business \t\t\t owners rush to quote a price, trying to make the sale before clarifying \t\t\t the value to buyers.<\/p>\n

To stimulate sales place your offer in the context of your \t\t\t target market’s concerns. Once you’ve clarified how your product \t\t\t or service meets their concerns the value of your offer will be \t\t\t apparent.<\/p>\n

Use Problem Solving Offers<\/strong>
\nPeople don’t buy your products or services because you’ve \t\t\t been in the business for decades, or because your ebooks are well \t\t\t written or designed to please the eye. People buy your products \t\t and services because they solve a problem.<\/p>\n

Use Additional Incentives Carefully<\/strong>
\nIn their rush to sell their products and services some \t\t\t small business owners offer huge discounts or bundle free services. \t\t\t Discounting and bundling can work but make sure you’re not undermining \t\t\t prospects’ perception of the value of your products and services \t\t or your profits.<\/p>\n

Key Elements of Your Offer<\/strong>
\nCreating a compelling offer is an art and involves
\nblending the following items together to create a sentence \t\t\t or two which will move people to take action, whether it is contacting \t\t\t you or making an immediate purchase.<\/p>\n

Include the following items to create an offer that helps \t\t\t sell:<\/p>\n

Name – What you are selling
\nBenefit – The problem it solves
\nCredibility – Why they should buy from you
\nValue – How useful it will be to them
\nGuarantee – Your promise to them
\nMotivation to act – A reason to take advantage of your \t\t\t offer today.<\/p>\n

If you want to catch big fish, you need good bait<\/strong>. To increase your catch, improve your offers and you’ll be reeling in many more new prospects and clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Find out the key elements to include in your offer to make it sell like crazy.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[36],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/1413"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/comments?post=1413"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/1413\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/media?parent=1413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/categories?post=1413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/tags?post=1413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}