{"id":32,"date":"2009-10-27T10:18:53","date_gmt":"2009-10-27T15:18:53","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/icmembersonly\/?p=32"},"modified":"2012-05-09T10:03:50","modified_gmt":"2012-05-09T15:03:50","slug":"radio-ads-that-sell","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/ic\/advertising\/radio-ads-that-sell\/","title":{"rendered":"Small Business Marketing and Advertising on the Radio &#8211; The Best Radio Commercials We Found"},"content":{"rendered":"<h2>Marketing and Advertising Your Business On The Radio<\/h2>\n<p>Should You Advertise On Radio?<\/p>\n<p>Why would you consider using radio advertising to promote your business? Because radio commercials work! Radio not only reaches drivers but a lot of people listen to radio at work.<\/p>\n<p>Over 12,000 stations in the U.S. reach 95% of consumers; 8% of all advertising dollars are spent on radio. And unlike high-priced TV ads, radio marketin and advertising is affordable and cost effective for most small business owners. Use these 8 advertising tips to get the most out of your ads.<\/p>\n<p>Listen to The Best Radio Commercials Below.<\/p>\n<p><strong>Products &amp; Services Radio Ads<\/strong><\/p>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><span class=\"maintext\"><strong>&#8220;Andy Jones&#8221;<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">2004 Nickel Festival<\/td>\n<td class=\"maintext\" valign=\"top\" width=\"239\">Target Marketing and Communications<br \/>\nInc<\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C098ADF2-A07F-A104-10B1B2A873455552.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\">\n<p class=\"maintext\">Strategic use of static makes the radio ad seem old and keeps you listening to <a href=\"http:\/\/www.andyjonesproductions.com\/\" target=\"_blank\">Andy Jones<\/a>.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><span class=\"maintext\"><strong>&#8220;Beef, It\u2019s What\u2019s For Dinner&#8221;<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\"><a href=\"http:\/\/www.beefitswhatsfordinner.com\/\" target=\"_blank\" class=\"broken_link\">Cattlemen&#8217;s Beef Board<\/a><\/span><\/td>\n<td valign=\"top\"><span class=\"maintext\">Agency<br \/>\nUnknown <\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C09BBECC-0C5E-7293-B8DEE4C42CE43BBC.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Repetition is used in this radio commercial to make the point. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Boring&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Playboy Magazine<\/span><\/td>\n<td valign=\"top\"><span class=\"maintext\"><a title=\"Link To Flying Brick Radio Web Site\" href=\"http:\/\/www.flyingbrickradio.com\/\" target=\"_blank\">Flying Brick Radio<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C09C9D06-C24C-2F93-492F47343217110A.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Find out what &#8220;guys&#8221; really<br \/>\nshould be doing with their day in this commercial &#8211; at least- according to Playboy.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"maintext\" colspan=\"3\" height=\"17\"><strong>&#8220;Censored&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Dunwoody Institute<\/td>\n<td class=\"maintext\" valign=\"top\"><span class=\"maintext\"><a title=\"Link To Flying Brick Radio Web Site\" href=\"http:\/\/www.collemcvoy.com\/\" target=\"_blank\">Colle + McVoy<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C09E2B19-DDF8-9086-BF3886F1FD246FDF.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\" colspan=\"2\">Repetitive use of bleeped out words<br \/>\ngets the point across clearly in this radio commercial.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\"><strong>&#8220;Daddy, Where Did I Come From?&#8221;<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"150\"><span class=\"maintext\">FirstAuction.com<\/span><\/td>\n<td valign=\"top\"><span class=\"maintext\"><span class=\"style6\">RadioActive Ads <\/span><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"150\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B6F307-E6D8-12FE-8B97F20BD35BCA8A.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td><span class=\"maintext\">Clever and funny, this radio advertisement keeps your attention. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\"><strong>&#8220;Dead FM&#8221;<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Glaxo Smith Kline-Lucozade<\/td>\n<td valign=\"top\"><span class=\"maintext\"><a class=\"style6\" href=\"http:\/\/www.ogilvy.com\/\" target=\"_blank\">Ogilvy<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C09F99FA-0851-5493-7AFB121A196A1164.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\">Phone in radio program style ad for a product that will energize any zombie.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;For All The Bad You\u2019ve Done \u2013 All You Can Eat Buffet&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Sobe Life Water<\/span><\/td>\n<td valign=\"top\" width=\"271\"><span class=\"maintext\">Agency Unknown<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A059EF-AA93-97FA-44037AA971CBEF09.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td><span class=\"maintext\">Silly radio ad &#8211; but effective. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Intercom&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">National Camera Exchange<\/td>\n<td class=\"maintext\" valign=\"top\" width=\"271\"><a href=\"http:\/\/radio.userland.com\/\" target=\"_blank\">Scott Jorgensen<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A1066B-C4AD-1F8A-13071F5EB34EF995.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\">We\u2019ve all felt like the lady in this radio commercial &#8211; with a twist<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Mental&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">FedEx Champion Car Racing<\/td>\n<td class=\"maintext\" valign=\"top\" width=\"271\"><a href=\"http:\/\/martinwilliams.com\/\" target=\"_blank\">Martin\/Williams<\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A1B26B-C8DF-AD43-C380BC97859C52F1.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\">Funny radio ad that incorporates racing in a unique way.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Moon Landing&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Papa John&#8217;s Pizza<\/td>\n<td valign=\"top\"><span class=\"maintext\"><a href=\"http:\/\/www.radiofilms.com\" target=\"_blank\">Radiofilms, Inc.<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A26B89-F699-A65F-B6CE695E48A781F5.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\">Witty commercial that makes use of history to promote pizza!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;New Baby &#8220;<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Mercedes-Benz<\/td>\n<td valign=\"top\"><a class=\"maintext\" href=\"http:\/\/www.radiofilms.com\" target=\"_blank\">Radiofilms, Inc.<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A2F9A0-A016-3DAF-49B27A92258594DD.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\" valign=\"top\">Funny radio ad that delivers a clear message on when to choose a Mercedes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Really Loud Cell Phone Talker Guy&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Bud Light<\/span><\/td>\n<td><span class=\"style6\"><a href=\"http:\/\/www.funtimesguide.com\" class=\"broken_link\">The Fun Times Guide<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A37057-0602-C10A-186775495907F24C.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Dumb Bud Light commercial- but keeps you listening.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><span class=\"maintext\"><strong>&#8220;So Many Weddings&#8221;<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Delilahs<\/span><\/td>\n<td valign=\"top\"><span class=\"maintext\"><a href=\"http:\/\/www.davidwitz.com\">David Witz<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A440A7-A1D2-0660-1B5D7F8F36FD0636.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">This ad gets you listening and wondering and then surprises you. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;The Wire&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Jaguar<\/span><\/td>\n<td class=\"maintext\" valign=\"top\"><a href=\"http:\/\/www.radiofilms.com\" target=\"_blank\">Radiofilms, Inc.<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A4FCB4-055B-FFB7-A88AB0C1D677D2D6.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\">Cute radio commercial that catches and keeps your attention.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Vintage Miller Beer&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Miller Beer <\/span><\/td>\n<td valign=\"top\"><span class=\"style6\">Agency Unknown<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A58A5D-CDD4-362E-3EF4E4668B9BBEFD.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">This is a classic commercial and sound so dated it almost works again. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Wedding&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Volkswagen Bora<\/span><\/td>\n<td class=\"maintext\" valign=\"top\"><a href=\"http:\/\/www.owensddb.com\" target=\"_blank\">Owens DDB<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A62E3E-0B07-E893-ECD73EB6136D85AF.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Fast paced talking makes you concentrate on the commercial and lets the message sink in. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;What Would You Do?&#8221; <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">The Oregonian<\/span><\/td>\n<td valign=\"top\"><span class=\"style6\">RadioActive Ads <\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0A702D4-A89A-7FA8-54ABD11273D2BBCF.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Fun and effective use of radio advertising. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"headlinesred\"><strong>Public Service Radio Ads <\/strong><\/p>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;EZee Smoke System&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"style6\">Courtesy <a href=\"http:\/\/www.worthit.org\/\">Worthit.org<\/a><\/span><\/td>\n<td valign=\"top\"><a class=\"style6 broken_link\" href=\"http:\/\/www.radioactive.la\/index.htm\" target=\"_blank\"><span class=\"maintext\">Agency Unknown <\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n  var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/BB8DD16F-A908-949E-B02D4A37E045E500.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Find out how to make your own cigarettes and get all the benefits in this double entendre public service advertisement. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Fastest Growing Crime&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"style6\">Courtesy <a href=\"http:\/\/www.becu.org\" target=\"_blank\">BECU.org<\/a><\/span><\/td>\n<td valign=\"top\"><span class=\"maintext\">Agency Unknown<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B15430-EFD1-4F56-E8B782D7B1507537.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Find out how to protect your computer from identity theft in the is information packed ad. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Fire Starter&#8221; <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Partnership for a Drug-Free America<\/span><\/td>\n<td valign=\"top\"><a class=\"style6 broken_link\" href=\"http:\/\/www.mediacampaign.org\/mg\/radio.html\" target=\"_blank\">Office of National Drug Control Policy<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B1D5A4-074F-07FC-90421D385E56F552.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Babysitters and responsibility and drugs &#8211; not the ideal mix &#8211; as portrayed in this public service advertisement.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Intercom\/Bored&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Minnesota Corn Growers<\/td>\n<td class=\"maintext\" valign=\"top\"><a href=\"http:\/\/kctruth.com\/\" target=\"_blank\">Kruskopf<br \/>\nOlson<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B32A38-D266-09A6-0EDC22A457A1E1E9.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\">\n<p class=\"maintext\">Cute ad where a bored gas station attendant uses intercom to pass information on to those at the pump.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;I Smoke While I&#8217;m Coloring.&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">Michigan Department of Community Health<br \/>\n<\/span><\/td>\n<td class=\"maintext\" valign=\"top\">Brogan &amp; Partners and Radish Creative Group<\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B3B254-ABB5-08F9-7A7E22CB634DBE43.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">The hazards of second hand smoke are emphasized when told by children. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Kid Therapy&#8221; <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><span class=\"maintext\">California Earthquake Authority<\/span><\/td>\n<td valign=\"top\"><a class=\"maintext\" href=\"http:\/\/www.radiofilms.com\" target=\"_blank\">Radiofilms, Inc.<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B42D31-F028-A491-5D09369A7D4FD7A6.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\" colspan=\"2\">From the mouths of babes &#8211; parents learn about earthquake safety and being prepared from their child.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Life Easier&#8221; <\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Nova Scotia Office of Health<\/td>\n<td valign=\"top\"><a class=\"maintext\" href=\"http:\/\/www.extremegroup.com\/\" target=\"_blank\">Extreme Group<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\" height=\"34\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B49DFC-D8BF-B76D-A653C42C800E2321.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\" colspan=\"2\">Funny twist on the same old same old quit smoking ad.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Smell&#8221; <\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Nova Scotia Office of Health<\/td>\n<td valign=\"top\"><a class=\"maintext\" href=\"http:\/\/www.extremegroup.com\/\" target=\"_blank\">Extreme Group<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"180\" height=\"34\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B50F82-AC34-619D-4CB8066C0F72EDDC.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\" colspan=\"2\">Humor is again used to twist this stop smoking ad.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Target Market&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\">Minnesota Dept. of Health<\/td>\n<td class=\"maintext\" valign=\"top\"><a href=\"http:\/\/www.collemcvoy.com\/\" target=\"_blank\">Clarity Coverdale Fury<\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"maintext\" width=\"180\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B57FB1-B1E2-1D68-5165D0C574B1F8B0.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td class=\"maintext\" colspan=\"2\">Innovative ad that shows the true face of the tobacco companies.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr noshade=\"noshade\" size=\"1\" \/>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Tequila&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"150\"><span class=\"maintext\"><a href=\"http:\/\/www.onlyinhouston.org\/\" target=\"_blank\">Only In Houston.org<\/a><\/span><\/td>\n<td valign=\"top\"><span class=\"maintext\">Agency Unknown<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"150\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B5F416-C1AF-2284-F4CF13015796DCBF.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">This ad is ambiguous. Take a listen and see whether you think it&#8217;s a public service ad or not.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"headlinesred\"><strong>Political Viewpoint\/Commentary Radio Ads <\/strong><\/p>\n<table width=\"435\" border=\"0\" cellspacing=\"5\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"3\"><strong class=\"maintext\">&#8220;Buzz Flash&#8221;<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"150\"><\/td>\n<td valign=\"top\"><span class=\"style6\">Courtesy of: <a href=\"http:\/\/www.buzzflash.com\">Buzz Flash<\/a><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\" width=\"150\" height=\"34\"><script type=\"text\/javascript\">\/\/ <![CDATA[\n var playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\"); document.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/C0B6680D-CBC7-53B2-3813D6159177BFA0.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><\/td>\n<td colspan=\"2\"><span class=\"maintext\">Whether you agree with the war or posing questions works to get listeners attention. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Discover the secret to getting attention with you radio ads.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[32],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/32"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}