{"id":33,"date":"2009-11-02T09:40:47","date_gmt":"2009-11-02T14:40:47","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/icmembersonly\/?p=33"},"modified":"2010-12-15T10:22:16","modified_gmt":"2010-12-15T15:22:16","slug":"what-makes-a-video-ad-go-viral","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/ic\/advertising\/what-makes-a-video-ad-go-viral\/","title":{"rendered":"Top Video Ads and Commercials"},"content":{"rendered":"

Many small businesses have in the past avoided using video commercials as part of their small business marketing strategy due to the high cost and limited return on investment. With online video, the equation has changed.<\/p>\n

Now you can, for less than many small business spend on their monthly pay-per-click campaigns, create and use video ads to promote your business. To give you some ideas and inspiration we’ve put together a collection of the best video commercials and ads.<\/p>\n

How’d we pick the best video commercials?<\/strong> We used the same 3 point criteria we’d use for any ad. Successful ads and commercials:<\/p>\n

a. Grab your attention and keep it,
\nb. Get the message across (ideally how the product or service helps),
\nc. Are memorable – if once the ad is over you can’t instantly recall what product it was promoting it doesn’t matter how entertaining it was.<\/p>\n

<\/a>To Play Videos – Click on image <\/span><\/span><\/span><\/strong><\/p>\n

<\/embed><\/object>
\nThe Rowboat
\n<\/strong> A good example of what the small business owner can do with online video without spending a fortune to create an online advertisement.<\/p>\n

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\nWill It Blend Ad
\n<\/strong> Want to increase your sales by 500%? That’s what these insanely funny ads by Blend Tec have done by generating a tsunami of attention for their blenders. This one alone has over 5 million views.<\/p>\n

<\/embed><\/object>
\nDove Evolution Ad
\n<\/strong>This video commercial reportedly cost Dove $50,000 to make and has been viewed well over three and a half million times or less than a penny and half per view. Wouldn’t you like that kind of exposure?<\/p>\n

<\/embed><\/object>
\nSlob Evolution Spoof <\/strong>
\n(one of the dozens)Spoof Ad cost probably less than $2,000 to produce. Views – over 200,000 thousand. Sales? In most cases a spoof like this won’t help you increase sales but if a video like this can attract thousands of viewers shouldn’t you think about using video commercials too?<\/p>\n

<\/embed><\/object>
\nPC vs Mac – At work<\/strong>
\nThe PC vs MAC war – from the PC’s point of view. Written and directed by Laurie McGuinness.<\/p>\n

<\/embed><\/object>
\nSouth Park Mac vs. PC – Spoof<\/strong>
\nDon’t watch it if South Park offends you but do note that this spoof has been viewed over 750,000 times, or four and half times as often as the single Apple commercial above.<\/p>\n

<\/embed><\/object>
\nTea Partay<\/strong>
\nThis commercial spoofs itself, making it entertaining to watch, again and again resulting in well over 3 million views on YouTube alone.<\/p>\n

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\nSuicide – Hoover Ad for Electrolux, China<\/strong>
\nThis commercial transcends the language barrier, using suspense to keep you watching and the ending has a surprise twist.<\/p>\n

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\nSnickers – Get Some Nuts<\/strong>
\nThis ad is funny but may not appeal to everyone.<\/p>\n

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\nHeinz – It’s Slow Good<\/strong>
\nI wouldn’t do what the central character does in this but I’d agree with this advertisement.<\/p>\n

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\nUse Condoms<\/strong>
\nAnother commercial that transcends language barriers and makes use of something all parents have experienced at least once.<\/p>\n

<\/embed><\/object>
\nTravelers Insurance Rabbit Foot Commercial<\/strong>
\nA good ad keeps you watching, gets the message across and helps you remember the company that ran the ad. This does all three.<\/p>\n

<\/embed><\/object>
\nFord Mustang with Steve McQueen<\/strong>
\nAlmost great. This gets off to a slow start but works in the end.<\/p>\n

<\/embed><\/object>
\nRolling Rock Beer Ape<\/strong>
\nI can’t say as I love this really dumb commercial but viewers love it.<\/p>\n

<\/embed><\/object>
\nAmerican Express Commercial – Wes Anderson
\n<\/strong>One of the best of this great series of celebrity commercials.<\/p>\n

<\/embed><\/object>
\nLotto Instant Kiwi – Exam<\/strong>
\nThis ad has a great ending.<\/p>\n

<\/embed><\/object>
\nVolkswagen: Un-pimp Your Ride
\n<\/strong>This VW commercial has been viewed over 3 million times.<\/p>\n

<\/embed><\/object>
\nStem Cell Research – Michael J. Fox<\/strong>
\n<\/strong>If this ad doesn’t make you think twice, nothing will.<\/p>\n

<\/embed><\/object>
\nDoritos – Checkout Girl
\n<\/strong>This commercial pulls out all the stops and made me hungry too.<\/p>\n

<\/embed><\/object>
\nBartles & Jaymes – Perfect Ice Topping<\/strong>
\nSomething to go with the chips?<\/p>\n

<\/embed><\/object>
\niPhone Ad<\/strong>
\nSimply but effective this ad works by detailing the unique qualities of the product.<\/p>\n

<\/embed><\/object>
\nSwedish Self Cleaning <\/strong>
\nThis commercial is hard to forget and needs almost no words to get the message across.<\/p>\n

<\/embed><\/object>
\nSpeeding
\n<\/strong>Graphic commercial about the consequences of speeding.<\/p>\n

<\/embed><\/object>
\nIBM Servers
\n<\/strong>This is a great commercial take off on the heist idea.<\/p>\n

<\/embed><\/object>
\nGoDaddy<\/strong>
\nWhether you like it or not – sex sells<\/a>. GoDaddy has built their marketing around it and built a hugely profitable business because of their marketing. Their product is inherently boring but their ads are anything but. This is one example of their successful ads.<\/p>\n

<\/embed><\/object>
\nGet a Mac with Gisele Bundchen<\/strong>
\nAnother PC vs. Mac ad this time with a mix of celebrity.<\/p>\n

<\/embed><\/object>
\nWe’re Sinking!<\/strong>
\nA funny commercial that uses comedy to make a point.<\/p>\n

<\/embed><\/object>
\nMercedes Commercial
\n<\/strong>A commercial that unleashes the beast inside a Mercedes.<\/p>\n

<\/embed><\/object>
\nSuper Absorbent<\/strong>
\nComedy is in this commercial used to exaggerate the truth about product features.<\/p>\n

<\/embed><\/object>
\nLenovo X300
\n<\/strong>Can you do this with you laptop?<\/p>\n

<\/embed><\/object>
\nPlantronics Calisto Pro<\/strong>
\nAn effective commercial that demonstrates how much more you can do with a hands free home office phone.<\/p>\n

<\/embed><\/object>
\nNando Fix Gum <\/strong>
\nWatch this commercial and see if you don’t get confused about what the product does.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Want tens of thousands of people to see your video ad? Watch these top viral video ads to find ideas you can use.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[32],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/33"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}