My wife has one habit that drives me crazy.<\/p>\n
She loves to cook when there is an appreciative audience and she also likes to try new things. That\u2019s all well and good. But every time we plan a big party or family gathering, she tries out a new recipe. Cooking dishes she\u2019s never made before when a large group is coming over and we really care about the results, it is nerve wracking.<\/p>\n
Just a few weeks ago, we celebrated my Dad\u2019s 90th<\/sup> birthday. Twenty children and grandchildren showed up at our house to honor him and have a big birthday dinner. My wife tried out not one, but several new recipes. Fortunately, the dishes came out fairly well and one, the veal stew in a red wine sauce, got rave reviews. Phew!<\/p>\n I\u2019m all for experimenting. But when it\u2019s important to hit a home run with a crowd, I want a recipe that\u2019s been tested. I want a proven plan that I know will succeed every time.<\/p>\n Which brings me to email marketing. I highly recommend that you experiment on a limited audience, but when you want to ratchet up your sales and your profits, use a tested recipe to generate the response you need.<\/p>\n I wish someone had handed me the recipe that I\u2019m about to reveal; my business would have grown that much faster. Instead I learned by making mistakes. But, thanks to my experience, you don\u2019t have to.<\/p>\n When I first started using email to try to trigger sales, only a small percentage of my emails were opened, few were read and even fewer people bought from me. Over time I tracked every email I sent, and bit-by-bit I figured out the recipe that now brings in more sales than I ever imagined possible.<\/p>\n I use this recipe to craft the emails we provide to our affiliates when they promote our products. Last year this email recipe made us Brian Tracy\u2019s top-selling affiliate.<\/p>\n Understand what that last sentence means; our email recipe outsold a host of other top marketers, including Jay Abraham. You don\u2019t have to be a top marketer to use it effectively; one member of my MasterMind Group used just one element of my recipe and boosted his email response rate by 4200%.<\/p>\n Have I got your attention?<\/p>\n \n <\/strong><\/p>\n Once you have list of interested prospects, following up with regular email is the best way to build shelf space in your prospects\u2019 minds and turn interest into profits.<\/p>\n To use it correctly you need to understand that it\u2019s a simple tool and at best it can only get your prospects to take a simple action. Realize that the purpose of your email isn\u2019t to sell, but rather to generate interest and get your prospects to take just one action.<\/p>\n A well-crafted email can tap their interests, create a perception of need and motivate them to want to find out more and click through to your sales pages or opt-in form.<\/p>\n Single purpose emails work best. Focus on solving one problem at a time and get your prospects to take a single action. Focusing on multiple problems or promoting multiple products at a time or giving your prospects multiple actions results in confusion and a lack of action.<\/p>\n How are you going to use your email to grab your prospect\u2019s attention, keep it and get them to take action?<\/p>\n Entertain, educate and motivate.<\/p>\n Entertain<\/strong> your readers and they\u2019ll open your emails and read them through. Entertain them with stories and examples; educate<\/strong> with an idea or tip that your prospects can readily use and you\u2019ll gain credibility and trust.<\/p>\n Then motivate<\/strong> them to take action. Point the way to the next step to use the idea you\u2019ve shared or to get more information by clicking through to the sales page for your product or service.<\/p>\n There are 4 steps to put this recipe to work for your email marketing. I\u2019m going to describe them in detail below and include action steps so your next email brings in more sales. <\/em><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n 1. Make sure your emails are opened<\/strong> How do you know if the subject lines you\u2019re using are working? What\u2019s a respectable open rate for email marketing?<\/p>\n Good question, and the answer is: it depends. It depends on how you\u2019ve built your list, how qualified your subscribers are, how long people have been on your list and how often you mail to your list. Many people get open rates of only 2-5% with their emails.<\/p>\n Internet marketers with large lists, who mail their lists a few times a week often get a 15-20% open rate. Some members of my MasterMind Group get open rates as high 34% with lists of 3000 to 5000 subscribers. <\/em><\/p>\n Which subject lines work to maximize open rates?<\/p>\n Subject lines that give helpful information and avoid selling get prospects to open emails.<\/strong><\/p>\n Using your subject line to sell is like shouting \u201cBuy My Stuff!\u201d in your prospect\u2019s face before they know exactly what you\u2019re selling, how it can help them, whether it has any value, and whether they can trust you to deliver. A big mistake!<\/p>\n To get you started thinking about your own subject lines and give you ideas, I\u2019ve listed successful subject lines below. Try adapting them to your own business. Send them out and then check your open rates. Don\u2019t assume they will automatically work for you just because they\u2019ve worked for other businesses. Every audience and list is different. Experiment, split test and compare the results.<\/p>\n Leverage the winners, the subject lines with the best open rates. For example, I know that the subject line \u201cWhat Nobody Tells You About Selling\u201d has good open rates, so I\u2019ve used variations of it with equally good success.<\/p>\n <\/strong><\/p>\n Sample Email Subject Lines<\/strong><\/p>\n A. The Best-Performing Subject Lines From Our Last 100 Emails<\/em><\/p>\n \u2022\u00a0 How To Improve Email Response by 4200% B. From My Collection of Marketing Favorites<\/em><\/p>\n \u2022\u00a0 The Top 5 Reasons Small Business Marketing Fails\u2026 Looking for still more subject line ideas?<\/p>\nThe Proven, Profit-Generating Recipe for Email Marketing<\/strong><\/h4>\n
\nIf no one opens your email, it doesn\u2019t matter how good the rest of the copy is in your email \u2014 or how great your offer or your products and services are. The subject line is the key to getting your prospects \u201cin the door\u201d and getting them to read the rest of your email.<\/p>\n
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