{"id":597,"date":"2009-12-04T10:01:04","date_gmt":"2009-12-04T15:01:04","guid":{"rendered":"http:\/\/37d57f8fa2.nxcli.io\/icmembersonly\/?p=597"},"modified":"2009-12-17T16:18:21","modified_gmt":"2009-12-17T21:18:21","slug":"roy-williams","status":"publish","type":"post","link":"https:\/\/www.marketingforsuccess.com\/ic\/advertising\/roy-williams\/","title":{"rendered":"Make Advertising Work Like Magic"},"content":{"rendered":"<p style=\"text-align: left;\">Every entrepreneur and business owner knows that one of the quickest ways to get attention is to buy it with advertising. But almost everyone who has tried it has come away disappointed \u2014 and lost money in the process.<\/p>\n<p style=\"text-align: left;\"><script type=\"text\/javascript\">\/\/ <![CDATA[\nvar playerhost = ((\"https:\" == document.location.protocol) ? \"https:\/\/www.ezs3.com\/secure\/\" : \"http:\/\/www.ezs3.com\/players\/\");\ndocument.write(unescape(\"%3Cscript src='\" + playerhost + \"mp3\/mfs203\/5A34353F-02FF-0F3C-667C83894D07718F.js' type='text\/javascript'%3E%3C\/script%3E\"));\n\/\/ ]]><\/script><br \/>\n[private_IC12][private_Insiders Club Premium]<a href=\"http:\/\/ezs312f90d4991dd7012364862a5305caa6b.s3.amazonaws.com\/ROYWILLIAMS.mp3\">Download here &gt;&gt;<\/a>[\/private_IC12][\/private_Insiders Club Premium]<\/p>\n<p style=\"text-align: left;\">The simple truth is that most advertising doesn\u2019t work the way it should. Do you know why?<\/p>\n<p style=\"text-align: left;\">Do you own a business that could benefit from advertising that works? Want to actually generate more leads and sales with your advertising?<\/p>\n<p style=\"text-align: left;\">Charlie interviews Roy Williams, a wizard of advertising who understands the magic of words. He\u2019s known for writing miracle-producing radio ads that have reached in excess of a million people.<\/p>\n<p style=\"text-align: left;\">A writer on advertising for the New York Times and Wall Street Journal, Roy also authored the best-selling books <em>The Wizard of Ads<\/em>, <em>Secret Formulas of the Wizard of Ads<\/em> and <em>Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion<\/em>.<\/p>\n<p style=\"text-align: left;\">In the first few minutes of the interview, Roy will take advertising and turn it upside down and inside out. You\u2019ll discover what works, what doesn&#8217;t, and why. Hear how you can maximize the return on your advertising dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> The Wizard of Ads Roy Williams explains how you can maximize your return on ad dollars. It\u2019s simpler than you think.  <\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[32],"_links":{"self":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/597"}],"collection":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingforsuccess.com\/ic\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}