Which Words Trigger Sales?

Charlie Cook   |   © In Mind Communications, LLC, all rights reserved.

“We recently sent out a mailing to 10,000 prospects on our list. It’s been two weeks since they should have received it and we’ve only gotten 2 calls about our accounting services. Why didn’t our mailing bring in more new clients?” – Harry, from New York

The Challenge: Do you use mailings to promote your business? Are you struggling to get a better response?

The Solution: Words that get the conversation going; that ask questions, provide answers and tell a story. I used this simple formula for marketing copy and made over $25,000 in sales in July from just two emails.

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