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Foolproof Small Business Marketing

Charlie Cook   |   © In Mind Communications, LLC, all rights reserved.

Three weeks ago Mary Ann, a real estate broker in Iowa emailed me. After 27 years in the business, she wasn’t getting as many new clients or selling as many homes as she wanted. Her ads, mailings and web site weren’t attracting enough new listings or prospects. Mary Ann wanted to know if I could provide her with a foolproof means of generating new business.

Could I guarantee that Mary Ann would get more clients using my recommendations? What is the key to effective marketing?

To improve your marketing learn what works and how to spend your time.

Successful marketing involves understanding and applying these five fundamental marketing principles:

1. Start with the Client
No matter how long you’ve been in business or how sophisticated the processes you use, clients’ primary concern is what you can do for them. Make this the focus of all your marketing communications.

2. Target Your Market
Save yourself a lot of time and money simply by focusing your marketing. Pinpoint your marketing efforts on your ideal clients to be more successful.

3. Demonstrate Value
Show people how you can help them or how well your products work and they’ll become believers. Let them sample your expertise or products.

4. Grow Your Network
If you want more clients, you need more qualified prospects. Generate new leads each week and you’ll sell more.

5. Build Relationships
People buy from people they know. Stay in touch on a regular basis, share helpful ideas, and you’ll develop positive relationships with your prospects and clients.

No marketing system by itself is completely foolproof. These Insider Secrets to Attracting More & Better Customers won’t help you be successful without one essential ingredient that only you can provide. Mary Ann had it. She wanted to improve. She was motivated to do better. She just needed to know how.

Discover how easy it is to attract many more clients and be more successful >>

Just after Mary Ann wrote me, she purchased “The Insider Secrets to Attracting More & Better Customers” manual online. She started reading it most nights before bed and making notes in the margins and on the back of pages as it prompted her thinking. Within two weeks Mary had applied ideas from the manual to her mailings and advertisements.

The result? Mary Ann told me recently her marketing is more focused and she is getting more calls and new clients.

If you have the motivation, you too can improve your marketing by applying the “Insider Secrets to Attracting More & Better Customers“. It’s not foolproof, but if you understand and apply the Insider Secrets to Attracting More & Better Customers, like Mary Ann, you’ll have more clients calling you.