Marketing your company may be more like running for President of the United States than you ever imagined. Even though you may not have over a hundred million dollars to spend to convince people, and you don’t want to kiss a lot of babies, you can use many of the same small business marketing strategies to grow your business.
Like the incumbent president and the democratic challenger, you want people in your target market to make up their minds to vote for you. The difference is that the presidential race is focused on getting people to go to the polls on one critical day. Your small business marketing involves getting people to vote with their wallets and buy your products and services on a weekly or monthly basis.
Your marketing plan can incorporate the same small business marketing strategies used by presidential contenders and other highly successful marketers. Discover the secrets >>
When you apply the 5 essential principles to marketing your services or business you’ll attract many more clients and see your business grow.
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Your business and the presidential contenders require similar small business marketing objectives and strategies. Your marketing plan should consider the following:
A. Marketing Goals
Presidential Contenders – To convince over 50% of voters to vote for them.
You – To help people in your target market make the choice to purchase from you.
B. Marketing Issues
Presidential Contenders – To appeal to voters’ greatest concerns, hopes and fears, whether it’s health, safety, or prosperity.
You – To appeal to your prospects’ greatest concerns, hopes and fears, wants and needs.
Presidential Contenders – To demonstrate that their solutions to current economic, educational, environmental, and safety problems provide the greatest value to the American voters.
You – To demonstrate that your products and services provide high value to your prospects.
Presidential Contenders – To establish their own credibility. Too often, politicians try to do this by undermining their opponents.
You – This is one area where I recommend your small business marketing objectives and strategies differ from the presidential candidates’ negative approach. Establish your credibility by standing above the competition. One of the best ways is by getting past clients to describe the value you provide.
E. Staying In Touch
Presidential Contenders – Repetition, repetition, repetition is the strategy here; staying “on message”.
You – To make sure your prospects and clients remember you when they have a need and want to do something about it. Regular contact works.
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Your Marketing Campaign
You may not be running for President of the United States, but you are the one responsible for running your company’s marketing campaign.
Goals – What’s the percentage of your target market you want to win over this year?
Marketing Issues – Relative to the product or service you offer, what are your prospects’ primary concerns? What do they want and need?
Solutions – What is the solution you offer and how can you demonstrate its value?
Credibility – What do you do or could you be doing to help establish credibility with prospects?
Staying In Touch – What’s your strategy for making sure your prospects remember you when they have a need?
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How do people get to be president of the United States? Regardless of their party or experience, the key is their ability to win voters’ hearts and minds. How do they do that? By understanding and being highly successful marketers.
Whether you want to be President of the United States or just part of a highly successful company, you need to win the hearts and minds of your prospects. Apply the marketing strategies used by the Presidential contenders and you’ll be a winner, no matter who wins on election day.