How to Create A Top Marketing Slogan
IMAGINE you owned a small piece of your buyers’ brains. And every time they thought about making a purchase, your product or service came to mind.
For example if they were thirsty, they thought, “This Buds for you,” or if they wanted a burger they thought, “Have it your way!” or if they when were tired and looking for a lodging for the night they remembered “We’ll leave the light on for ya!”
That’s what the marketing slogans from Budweiser, Burger King and Motel 6 do, they help people remember a product and increase their propensity to buy. And that’s what a good marketing slogan can do for you.
Want your own winning marketing or advertising slogan?
Read the following carefully and make sure to check your inbox to get the next two parts of this guide to creating a top marketing slogan.
Every marketer and business owner wants a catchy marketing or advertising slogan, one that will stick in their prospects’ minds, help them build their brand and increase sales. And a good slogan sticks like glue in peoples’ minds, reminding them consciously and unconsciously of your product, over and over.
I still remember slogans from over thirty years ago, ones like, Brylreem’s, “A little dab will do you.” Or the safety campaign that ran when seat belts were first introduced, “Buckle up for safety.” Or Nancy Reagan’s anti-drug campaign, “Just say no!”
Can you really control what people think about?
Pick the right marketing or advertising slogan and it will help you get and keep your prospects’ attention. In some cases, as indicated above, long after your marketing campaign has ended and you’ve stopped selling the product.
Some Top Marketing Slogans
“Plop, plop, fizz, fizz, oh what a relief it is!” – Alka-Seltzer
“You’re in good hands with Allstate.” – Allstate
“Reach out and touch someone.” – AT&T
What a slogan is and isn’t?
The word slogan comes from the Scottish word meaning, “battle cry.” It’s not a tagline or your mission statement. It’s the few words you use as the battle cry to promote a particular product, service or marketing campaign.
Unlike your company tagline or marketing message, your marketing slogan may change regularly or you may have more than one. For example American Express has:
“Membership has its privileges.” And ” Don’t leave home without it.”
The Formula For Creating Winning Slogans
1. Create Your Word List
Brainstorm a list of words associated with your product, who it helps, what it does and the end benefit. The more ideas the better here, you can always edit them down. Keep adding until you suck your brain dry.
What it does?
Who it helps?
What are all your unique differentiators?
What are the characteristics of the product or service?
What are the qualities of your clients?
While some people like to include words like best, or 100 years in business, I don’t recommend this using your marketing message to give yourself compliments. This immediately sends up a flag in your prospects’ minds and kills the effectiveness of your marketing message.
When you’re done, you should have at least 50-70 words to work with, ones that describe a tangible and unique benefit.
2. Expand Your List
Pull out the copy of Roget’s thesaurus you got when you went to college. Or if you don’t have one, pick one up at the bookstore. The online ones don’t give you enough alternatives.
Then take your list of words, and look up their synonyms and add them to your list. Next, write each on a file card and tape them all to your wall.
3. Use Your List to Start Writing
Step back and take a look at all the words you’ve got tapped to your wall. Which ones jump out at you as being the most important to clients? Which go together?
4. Keep It Short
Most slogans are only 5 words long. That’s because the shorter your slogan is the easier it will be for people to remember. You don’t need to include your brand name in your slogan either. It’s purpose is to make people think of your brand.
5. Avoid Jargon Or Fancy Pants Language
Don’t use industry specific jargon words or concept words that make people think or have to calculate something in their heads. The words should prompt an instant image of your product, your clients or the benefits.
Use the above 5 steps to create your master list of words that describe your company, your product, your service, the benefits and your clients.
Tomorrow I’ll be emailing you the top marketing slogans you can legally “steal”. Don’t worry, I’ll show you how to do this so you sell more and avoid any legal complications.
In case you’re hungry to get started, here are the top 23 memorable marketing slogans for food and drink to wet your appetite.
“Snap! Crackle! Pop!” Kellogg’s Rice Krispies
“Finger lickin’ good.” KFC
“Betcha can’t eat just one.” Lay’s
“Got milk?” Milk Board
“It’s Miller time!” Miller
“M&Ms melt in your mouth, not in your hand” M&M candies
“I Am Canadian” Molson Canadian beer
“Guinness is good for you.” Guinness
“Don’t be vague. Ask for Haig.” Haig Scotch Whisky
“You don’t have to be Jewish to love Levy’s.” Levy’s Rye Bread
“Barq’s has bite” Barq’s root beer
“For all you do, this Bud’s for you” Budweiser
“Have it your way.” Burger King
“We answer to a higher authority.” Hebrew National
“Good to the last drop” Maxwell House
“Do the Dew” Mountain Dew
“Milk: It Does a Body Good” National Dairy Council
“It takes a tough man to make a tender chicken.” Perdue
“Nothin’ says lovin’ like somethin’ from the oven” Pillsbury Foods
“The Uncola.” 7 Up “Obey Your Thirst” Sprite
“Subway. Eat fresh” Subway
“Think Outside the Bun” Taco Bell
“Where’s the beef?” Wendy’s
“Breakfast of Champions” Wheaties Cereal
Of course after all these, you may need one more advertising slogan:
“R-O-L-A-I-D-S spells Relief” Rolaids
Make sure to check tomorrow’s email to discover the top 15 marketing and advertising slogans you can borrow, and how to do it legally.
To your success,
/ access the fastest ways to maximize profits //
P.S. There are a lot of marketing consultants out there. People who will produce marketing materials for you, or put together a marketing campaign to spend your money. But that’s it. They’re just consultants.
I made my first million online ten years ago. I’ve dealt with marketing problems, growth problems and staffing, all the problems every small business owner faces and I can show you what to do and what not to do to be successful.
I can show you how and where to focus your time to maximize your profits. How to make more from your existing business and how grow your business without giving up your life.
But don’t take my word for it. Stick around for a couple weeks and see for yourself.
In addition to receiving this Ultimate Profit Slogans course, I’ll be sending you a special bonus worth over $129 just for reading my newsletter. You’re cost – zero.
P.P.S. Need help with your marketing slogan? While I’ve packed these emails with the simple steps to take and tons of examples, if you want more help, hands on guidance, I’ve put together a bullet proof system you can use called 15 second marketing.
You can use it to create a winning marketing slogan or your company’s marketing message. Use this link to grab it today. https://www.15secondmarketing.com/trial.html