Have you ever found a new strategy or idea that really boosts your performance – a true breakthrough?

This January after skiing for over 40 years, I decided it was time for a tune up. Even with occasional lessons and a conscious effort to improve, I just wasn’t getting any better. I was working too hard and falling too often on the challenging terrain that I enjoy skiing with my son.

I signed up for two days of ski coaching with master skier John Clendenin who has reduced the complexities of skiing to four movements. Despite having skied for decades, over the years I had developed numerous bad habits. The crux of it was I wasn’t using the skis the right way to get where I wanted to go. Working with John and his staff, we focused on mastering the four fundamental movements that enable skiers to turn with ease.

The results of Clendenin’s coaching were astounding. After just two days my skiing had jumped several levels. The friends I was with, whose skills ranged from intermediate to expert, experienced the same leap in performance. With the benefit of some additional days to practice, I now can ski with much less effort and manage far more difficult slopes than I ever imagined I could handle.

We all have to be reminded again and again: to improve performance, you need to get the basics right. Even if you’ve been at it for years a coach can help you focus on the fundamentals and show you how to eliminate what’s holding you back.

Are you getting the results you want from your small business marketing?
Are you focused on the marketing principles that work for small business?

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Whether you are a beginner or consider yourself an expert at marketing you can make dramatic gains with the assistance of a coach. According to one small business marketing coach I worked with, “No matter how good of a marketer you might be, having outside assistance in formulating business building strategies truly was key to my success.”

For another client, focusing her marketing on the problems she solves was the key. Now her advertising leads with a focus on client’s concerns and attracts many more clients.

Whether you are just starting out or have been in business for years, a small business marketing coach can help you be far more successful. Apply the marketing principles that work for small businesses and you’ll attract many more clients with less effort.

My teen aged son still skis better than I do but now I can keep up with ease and I’m having a lot more fun. I made a breakthrough in my performance with the help of a coach you can too.