Marketing Podcasts

Is It The Economy? Try Another Excuse!

Charlie Cook

“How to Grow Your Business In Any Economy

The Challenge: Do you use mailings to promote your business? Are you struggling to get a better response?

The Solution: You can triple your business when you understand which marketing strategies to use.

Listen to Charlie’s Small Business Marketing Podcast


The Resource: The Insider Secrets to Attracting More & Better Customers >>



Charlie’s Small Business Marketing Podcast Ideas and Tips

Charlie Cook



How to Create Marketing Fireworks

Charlie Cook

Diane needed a marketing message that described what she did and would get her prospects’ attention, but she works with clients solving many types of problems and instead of having one marketing message, she had a laundry list of them.

The Challenge: When you use your marketing message, fireworks or at least a spark should ignite in your prospects’ minds when they make the connection between their needs and your services.

The Solution: Discover exactly how to get attention and more business with your marketing message and improve the response of everything from your ads to your web site.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to 15 Second Marketing >>



4 Ways to Profit with Email

Charlie Cook

“Email marketing doesn’t work!” People who say this have it wrong. They’re confusing the medium with the message.

The Challenge: It’s true that a lot of email is pure junk, but don’t dismiss email entirely as an effective marketing tool.

The Solution: Here are four ways you can use email to increase your profits by helping more people buy your products and services.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Building a Massive List of Loyal Prospects and Buyers >>



5 Steps to More Websales

Charlie Cook

What are they? What are the three things that you need to fo to be more successful?

The Challenge: You want to attract more clients, increase your sales and maximize your profits. And you want to do it in less time.

The Solution: Envision success not just as a stepping stone. Get and supply the knowledge you need. Delegate your way to the top.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets Series >>



How to Harvest Low-Hanging Profits and Triple Your Income

Charlie Cook

Many small business owners, entrepreneurs and marketers struggle to be more profitable and overlook simple, effective strategies that could increase their sales by as much as 200%.

The Challenge: Are you one of them? Have you overlooked these marketing opportunities, too?

The Solution: If you could find a way to increase your profits by 10% every month, you would have more than tripled your income by the end of the year. Harvesting low-hanging profits can do that for your business.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Attracting More & Better Customers >>


Which Words Trigger Sales?

Charlie Cook

“We recently sent out a mailing to 10,000 prospects on our list. It’s been two weeks since they should have received it and we’ve only gotten 2 calls about our accounting services. Why didn’t our mailing bring in more new clients?” – Harry, from New York

The Challenge: Do you use mailings to promote your business? Are you struggling to get a better response?

The Solution: Words that get the conversation going; that ask questions, provide answers and tell a story. I used this simple formula for marketing copy and made over $25,000 in sales in July from just two emails.

Listen to Charlie’s Small Business Marketing Podcast




How to Beat the Recession

Charlie Cook

Have your sales slowed in the last year?

The Challenge: Is the recession affecting your business? Want to know how to turn things around?

The Solution: Step 1 to higher profits is the analysis you just completed, identifying the 20% of your marketing that’s bringing in the business. Eliminate the 80% of your marketing that adds cost without bringing in revenue, and you’re already more profitable.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Attracting More & Better Customers >>



The Perfect Sales Pitch…

Charlie Cook

How to Pitch Your Prospects

The Challenge: It’s taking forever to close the sale?

The Solution:The best way to “sell” your prospects is by getting your prospect to do the work for you.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: The Insider Secrets to Eliminating Obstacles to Sales >>


#1 Web Marketing Mistake to Avoid

Charlie Cook

“First let’s get traffic to the site to get sales going and then we can worry about our image.” Is this approach successful?

The Challenge: Should you try to ramp up traffic to your web site first, and then worry about the image your copy and design project to prospects?

The Solution: Put these 4 elements together to create a site that makes a strong positive impression, generates leads and sales.

Listen to Charlie’s Small Business Marketing Podcast

The Resource: Insider Secrets to Creating Websites that Sell >>



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