Charlie Cook's MArketing for Success Insider's Club

Expert Author

Ivana Taylor

Ivana Taylor is the publisher of – an online marketing publication that provides marketing advice and short cuts for CEOs with no marketing department.

She is the DIY Marketing expert and book editor for Small Business Trends and a contributing author to AMEX Open Forum.

Her strategic consulting firm, Third Force specializes in helping companies find their best customers and be the one they choose – regardless of price.

Ivana is the co-author of Excel for Marketing Managers. You can find her on Twitter as @DIYMarketers and @StrategyStew