Marketing Strategy

6 Ways to Get Results With Your Small Business Marketing Today

Charlie Cook

Tired of waiting for more clients to show up?

There are a lot of systems and schemes you can find that promise increased income, but how long do you need to wait to see results. A month, six months, a year?

Wouldn’t you like some ideas you can use today, this week and this month to attract more clients and add another ten or twenty thousand dollars to this month’s income?

Help more prospects buy from you with these six ideas.

1. Improve Your Marketing Message
Most people talk about their work and advertise their products and services with marketing messages that don’t pull in new prospects. Whether you are selling services or products, the most effective way to attract prospects is by telling them how you can help them.

When you tell people you are a real estate agent or sell travel incentives or a lawer, you’re only talking about yourself, not what you do for your clients. To get your prospects attention you need to talk about what you do and your products in terms of solutions and benefits.

If you’re selling oranges, which is most likely to get a sale.

a. “The best oranges anywhere.”
b. “Quench your thirst right away with this organic and satisfying source of vitamin C.”

A good small business marketing message helps prospects understand what you do and why they should contact you. Whether you are selling oranges, real estate, training or fitness memberships, write your marketing message from your prospects’ perspective.

Discover how to find the right words to explain exactly what you do. With a brilliant small business marketing message you’ll attract more clients right away. Create more opportunities today >>

2. Give People a Reason to Contact You
Whether you want prospects to email you, call you or come to your exercise facility, your objective is to get them to contact you. When they do, you can go to work and start converting them to client status. How can you prompt a prospect to contact you?

Everyone loves the chance to get something for nothing. Offer a report, workshop or consultation. Make sure its something related to what you’re selling and that your target market loves. Over 30,000 people have signed up for my free marketing guide ’7 Steps to Attract More Clients’.

3. Establish Your Pricing in Terms of Value
Several years ago I paid a lawyer over thirty-five thousand dollars to write a contract for me. Why? Because it helped me make almost a million dollars. When the company I was dealing with had financial problems, thanks to my lawyer’s work, I still received every penny.

Whether your product or service sells for nineteen dollars or nineteen thousand dollars, your clients buy because they have a clear understanding of how your product can help them and the value it provides. Use your business marketing copy, images and video clips to help people understand how much better off they will be when they use your products and services.

When prospects are confident they will get what they want and expect, price becomes far less important.

4. Build Credibility
People buy from those they know and trust. How can you get prospects to know and trust you?

Whether you have been in business for one month or one hundred years, endorsements from others are the most effective way to establish your credibility. Place testimonials prominently in your small business marketing materials, demonstrate to prospects that you know what you’re doing and that your products and services work.

Discover how to position yourself and your business for success. You’ll find out where to start and how to focus your marketing to attract more clients and increase revenue. Grow your business >>

5. Start a Conversation to Create Opportunities
One of the key steps to helping prospects buy is to find out what they need and want. Once you know what their interests are, you can show them the service or product that’s the best solution and you’re on your way to completing a sale. How can you get the conversation going even if you’re not face-to-face with a prospect?

Query them. Ask prospects what they need and want and give them a chance to tell you. Even if you’re not face-to-face with a client you can use your web site to generate a steady stream of qualified leads. Often all that’s needed to close the sale is a follow up call.

Discover how to use your web site to generate more leads and income. Get the details >>

6. Instill a Sense of Urgency
Have you ever put off buying something that you needed or wanted? How can you get your prospects to avoid this black hole of procrastination?

Give prospects clear directions. Tell them what to do when and why. If you want them to fill in a form, tell them how and why to do so. If you want them to buy your book, tell them how and why. If you want them to give you information about themselves, give them a reason. If you want people to make a purchase right away, motivate them with an impeding deadline.

If you want more people to buy, you need to eliminate each and every obstacle that is getting in their way.  Find out how with this link >>

Not every prospect will purchase your products or services today, but you can help them along. Use these six marketing strategies to attract more prospects and you’ll be more successful every day.


Exceptional Small Business Marketing Strategies For Overachievers

Charlie Cook

Only a few people ever take their businesses to the top with their small business marketing. Want to be one of to be one of them?

The people who make it to the top aren’t just lucky: they’re overachievers. Business owners who make a fortune for themselves and can afford to take months off to vacation in exotic places aren’t like everybody else. They think and act differently!

I’m talking about clients of mine like Julie, who built her home health care business from scratch and then turned down an offer to sell it for six million dollars. She knew she still hadn’t grown her business to its potential. She knew that improving her marketing strategy would help build her business’s worth to nine million dollars.

Then there’s Larry, a real estate investment coach who has seen his income jump from $100,000 last year to ten times that this year.

Or Jason, another client who owns an Internet business providing training books and audio cds. His annual sales will pass four million dollars this year and Jason sees huge potential. He wants to increase this by another million next year.

Want to know the small business marketing secrets to becoming an overachiever? Want to think and act like an overachiever so you become one?

Before you read any further, I want to warn you that the ideas and marketing strategies in the rest of this article may not be for you. But if you’re one of those rare people who wants to truly be the best in the business, to stand head and shoulders above your competition, then read on.

What hold’s most small business owners back?

It’s not because they’re not smart enough, don’t work hard enough or lack opportunities. The problem is that their small business marketing isn’t focused on what works and they lack the small business marketing skills and knowledge to take their business to the next level.

What’s The Difference Between Overachievers and Underachievers?

Overachievers Have a Different Mindset
Every business owner makes their fair share of mistakes and overachievers may make even more than most. The difference is overachievers aren’t worried about making mistakes. They use each as an opportunity to improve their business.

For example when you run an ad that doesn’t generate a response, what do you do? Do you blindly run it again and hope it’ll work the second time or do you give up on using ads? Or do you hire an expert to show you how to use your ads to get 2-20 times the response? The latter is what overachievers do.

Want to be truly successful? Would you like to be considered for my marketing mentoring program? Use this link to apply >>

Overachievers Focus On Winning Instead of Not Losing
One of the biggest barriers for most businesses is they’re focused on not losing, instead of on winning. There’s a big difference. It’s the difference between looking down and going forward, watching your feet and looking up to see where you are going.

Karl Wallenda, the famous tightrope artist, was once asked if he thought about falling as he balanced on the wire hundreds of feet in the air. His response was that the moment he started to think about falling, it was time to retire.

Overachievers have the same mindset as Karl Wallenda. Instead of worrying about failure, they focus on moving their businesses forward.

Overachievers Develop Their Skills and Confidence
One of my favorite examples of an overachiever is client Donald Monroe, a plumbing contractor in Richmond VA. What comes to mind when you think of plumbers? The stereotype is of a heavyset guy who is hard to get a hold of and even harder to get to your house. When he finally does come to do the work, he and his assistant leave a big mess behind.

You don’t usually think of plumbers as seeking out marketing advice and marketing ideas but Donald had a larger vision of what his plumbing business could become. He decided to re-think plumbing contracting and service and create a new model based on fast, friendly service provided with white glove cleanliness. To make his business the best he is constantly seeking new ideas and strategies for marketing it.

When Donald found my small business marketing materials, he bought them all and them put them to work to see what would happen.

Focusing on winning instead of losing is a lot easier when you know what works. The fastest way to build your confidence is to find out which ideas, which selling skills, which marketing strategy will help you be more successful.

In Donald’s case by putting these proven marketing ideas to use he grew his business by 50% in two months.

If you’re one of those rare people who wants to be an overachiever – discover how to get the mindset, skills, marketing strategies and confidence to take your business to the top. Find out how to focus your goals and marketing strategies to reach outrageous levels of success.

Use the following link to be considered for my marketing mentoring program >>


Is Your Small Business Marketing Strategy Killing Your Profits?

Charlie Cook

With the wrong small business marketing strategy you could be killing your profits and limiting your business. Your small business marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your small business marketing tactics will help you attract many more clients, if not you could crash.

Every business uses one or more of the following tactics to attract clients; mailings, advertisements, phone calls, networking, promotional events, a web site and sending email. If you use any of these and aren’t attracting as many new clients as you want or making as much money as you’d like, the problem may not be the tactics. It’s your marketing strategy that needs attention.

Without an effective offline and online marketing strategy you won’t achieve the results you want, no matter how much time and money you spend. A high profile radio ad campaign won’t help you grow your business unless it includes a message that attracts your prospects. An article about your firm in a newspaper can bring in business or just be a conversation piece. Email messages you send can end up in your prospects’ delete bin or prompt them to contact you.

Mailings, radio advertisements or web sites are only delivery vehicles for your marketing message. They are the tactics you use to implement your strategy. Are you using the right offline and internet strategy to market your business?

Ready to stop wasting time and start making more money? Discover how to attract more clients with a comprehensive small business marketing strategy >>

What are the fundamental principles of your marketing strategy? If you can answer this question, you’re among one percent of business owners who can. Most people think only about their marketing tactics or vehicles and wonder why their profits aren’t growing as quickly as they would like.

Business-Building Marketing Strategy
To grow your business you need to:

Define Your Goals
Identify where you want to take your business and what you want to achieve. Other than making more money than you are now, have you written down a vision of what you want your business to be two years from now? Five years from now?

Target Your Marketing
Most small business owners waste their time and money pitching too broadly. Do you have an effective method for identifying the people who want your products and services?

Use a Problem Solving Approach
Over 95 percent of small business owners focus their marketing on the reasons people should buy their products and services, not on their clients. Is your small business marketing focused on client’s concerns and problems or on yours?

Demonstrate Value
Getting your name in front of people is a first step in marketing, but if your prospects don’t know what you do or how you can help them, you haven’t achieved your goal. Past clients and prospects may have only a limited idea of how you can help them. Do your prospects understand the range of problems you solve and the solutions you provide?

Build Relationships
Every past client and prospect who has shown an interest can help you grow your business. Most service professionals know this but waste this resource through lapsed or infrequent communication. Do you have a method for staying in touch on a monthly basis with every person who could help you grow you business? Do you have a strategy for growing the number of qualified prospects on this list each week?

Many people find that defining their marketing strategy is the hardest part of their job. So hard that many small business owners use a tactical approach instead. Don’t make this mistake!

Once you have clear business marketing goals and a well-defined strategy, your marketing will be more focused and you can make more effective use of appropriate marketing tactics to grow your business. Shift to strategic small business marketing and you’ll turbo charge your marketing and your business.

Start attracting more clients with your small business marketing plan that gets results. Discover how to Increase Sales with Less Selling.


Small Business Marketing Strategy & Tips

Charlie Cook

How to Create Fireworks With Strategic Marketing

Where to Focus Your Strategic Marketing?

Tune Up Your Strategic Marketing Strategy and Stop Wasting Time

Is Your Strategic Marketing Killing Your Profits?

Avoid the Strategic Marketing Blues with Your Offers

Is Your Strategic Marketing Full of Holes?

Strategic Marketing Idea: Use Product Research to Position Yourself as the Expert

Getting Lucky With Strategic Marketing

Strategic Marketing to Build Your Business

Cleaning Up Your Strategic Marketing for Increased Profits

Are You Using Chicken or Egg Strategic Marketing?

How to Get Your Boss to Spend Money on Your Strategic Marketing Plan

Strategic Marketing – Creating Marketing Breakthroughs to Grow Your Business

Growing Your Business by Setting Your Strategic Marketing Priorities

Winning at Business with Your Small Business Strategic Marketing Game Plan

How Important Is Your Small Business Strategic Marketing Message?

Making More for Your Small Business With Existing Clients

What Are You Really Marketing? It’s Not What You Think

What’s Your Web Site Strategic Marketing Missing?

How Do You Know When To Change Your Small Business Strategic Marketing?

Pain Free Small Business Strategic Marketing

Which Numbers Matter in Strategic Marketing?

How to Shorten the Sales Cycle with 3 Strategic Marketing Tips


Are You Using The Right Marketing Strategy To Market Your Business?

Charlie Cook

With the wrong marketing strategy you could be killing your profits and limiting your business. Your small business marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash.

Every business uses one or more of the following tactics to attract clients; mailings, advertisements, phone calls, networking, promotional events, a web site and sending email. If you use any of these and aren’t attracting as many new clients as you want or making as much money as you’d like, the problem may not be the tactics. It’s your strategic marketing that needs attention.

Without an effective marketing strategy you won’t achieve the results you want, no matter how much time and money you spend. A high profile radio ad campaign won’t help you grow your business unless it includes a message that attracts your prospects. An article about your firm in a newspaper can bring in business or just be a conversation piece. Email messages you send can end up in your prospects’ delete bin or prompt them to contact you.

Mailings, radio advertisements or web sites are only delivery vehicles for your marketing message. They are the tactics you use to implement your strategy. Are you using the right strategy to market your business?

What are the fundamental principles of your marketing strategy? If you can answer this question, you’re among one percent of business owners who can. Most people think only about their marketing tactics or vehicles and wonder why their profits aren’t growing as quickly as they would like.

Wouldn’t you like to generate more leads and have more clients?
How much more could you be making if you could improve the response to your marketing?

Discover how you can use these proven small business marketing strategies and tactics to attract more clients >>

Business-Building Marketing Strategy
To grow your business you need to:

- Define Your Goals
Identify where you want to take your business and what you want to achieve. Other than making more money than you are now, have you written down a vision of what you want your business to be two years from now? Five years from now?

- Target Your Small Business Marketing
Most small business owners waste their time and money pitching too broadly. Do you have an effective method for identifying the people who want your products and services?

- Use a Problem Solving Approach
Over 95 percent of small business owners focus their marketing on the reasons people should buy their products and services, not on their clients. Is your business marketing focused on client’s concerns and problems or on yours?

- Demonstrate Value
Getting your name in front of people is a first step in marketing, but if your prospects don’t know what you do or how you can help them, you haven’t achieved your goal.

Past clients and prospects may have only a limited idea of how you can help them. Do your prospects understand the range of problems you solve and the solutions you provide?

- Build Relationships
Every past client and prospect who has shown an interest can help you grow your business. Most service professionals know this but waste this resource through lapsed or infrequent communication. Do you have a method for staying in touch on a monthly basis with every person who could help you grow you business? Do you have a strategy for growing the number of qualified prospects on this list each week?

Many people find that defining their marketing strategy is the hardest part of their job. So hard that many small business owners use a tactical approach instead. Don’t make this mistake!

Once you have clear marketing goals and a well-defined strategy, your marketing will be more focused and you can make more effective use of appropriate marketing tactics to grow your business. Shift to strategic marketing and you’ll turbo charge your marketing and your business.


The 5 Marketing Principles That Lead To Prosperity

Charlie Cook

The marketing approach that I use with clients is based on two fundamental ideas. These are giving value and building a network of clients and prospective clients. Put these two things together effectively using the marketing principles detailed below and you’ll stand out ahead of the competition.

What are our clients biggest concerns?Key Marketing Principles
For a house to stand tall it needs a firm foundation. Similarly with your marketing efforts, solid principles provide the foundation. The following core marketing principles are fundamental to the development and implementation of an effective marketing strategy, a strategy that results in a steady stream of clients.

• Market Solutions
• Build and Maintain Your Network
• Use Your Passion
• Give Value
• Ask for Referrals

1. Market Solutions
Most service professionals are proud of their expertise, their approach and the products and services they offer. While competence is a key to doing the work, most clients’ primary concern is getting problems solved and having their spoken and unspoken needs met. Instead of marketing your expertise, what you know and how important you are, your processes or methodology, market the solutions you offer. Marketing is about making connections, e.g. making the connection between a client’s unmet need and the solutions you provide.

Use every resource in the toolbox, from web research to your network to clearly identify the common problems your clients experience. And use every opportunity, every phone call, every contact to sharpen this understanding. Instead of focusing on your services and methodology, use questions to understand clients’ specific needs. Lead with an identification of clients’ needs and follow with a focus on the solutions you provide.

Start attracting more clients with a comprehensive marketing strategy >>

2. Build and Maintain Your Network
Think in terms of a lifetime approach to marketing and develop a strategy that focuses on building long-term relationships and gradually growing your network of potential, present and past clients.

Memories are short. Once we hit middle age most of us can’t remember what we had for dinner two days ago much less the host of services various people provide. In most cases its safe to assume your target market has forgotten you exist or lost track of the range of solutions you offer.

Make sure to stay in touch on a monthly or at a minimum quarterly basis with your target market. And when you contact people be clear about the action you want prospective, existing and past clients to take.

3. Use Your Passion
As an independent professional or consultant with a management consulting firm you’ve hopefully picked your career based on a personal interest and conviction that you can provide value to clients. Let this passion show through in helping others with your ideas as you do your marketing.

“Nothing, not all the armies of the world, can stop an idea whose time has come.” Victor Hugo

4. Give Value
For service professionals in particular a key ingredient to a building a relationship is the development of trust, something that takes time and repeated contact with prospective clients to develop. The best way to open the door with prospective clients is by giving clients a test drive.

The objective is to regularly let prospective clients experience the value of your expertise Use newsletters or workshops or a free session or via shared ideas found on your web site, etc. Over time demonstrating the value you provide will convince prospective clients of your ability to solve their problems and help you position yourself as a trusted advisor.

5. Ask for Referrals
Many service professionals rely on referrals to grow their business. Enlisting others to serve as your referral network is one way to dramatically increasing your sales force at little or no cost.

Whether you are looking for referrals or for people to use your services, remember to ask for referrals. And if you’re satisfied customers aren’t providing referrals, ask them why and then give them what they need to feel more comfortable in generating referrals.

Start attracting more clients with a comprehensive marketing strategy >>


More Marketing Ideas and Strategies That Get Results – Free Access!

Charlie Cook


Which Comes First In Bringing A New Product or Service To Market?

Charlie Cook

I was at my desk writing my next small business marketing manual, when I got a call from John from Chicago with a chicken or egg question. John is starting a new business providing technology management services to small to mid-sized businesses. He’s identified a promising niche and is working diligently on his business plan. He called to ask when he should start thinking about strategic marketing.

If you are developing a new business or a new product, should you complete your business plan before you start thinking about marketing strategy?

Isn’t it important to clarify your business objectives and processes before you pay attention to your small business marketing?

This is a which came first, the chicken or the egg question. Obviously, you can’t market a product or service you don’t have or can’t deliver. On the other hand, one of the biggest mistakes people make is developing a product or service without a clear understanding of what their prospects want and how to market their products or services. You don’t want to make this costly mistake.

Discover how to get more people to contact you and buy from you >>

Over the Wall Marketing Strategies

Several decades ago, the auto industry had a simple process for planning, building and selling cars. First, the design department would create a beautifully drawn plan for a new automobile. Then they’d “throw them over the wall” to Engineering. Engineering would study the plans and discover that certain features couldn’t be built as drawn, and they’d throw the plans back to Design.

After a few trips back and forth, the plans might finally get to manufacturing, where the same thing would happen all over again. After looking at what the engineers had drafted, the manufacturing department would shake their heads and toss it back, saying, “We can’t build this as drawn”.

After numerous delays and cost overruns, the new model car would be built and marketing would be called into action. Some of the larger goofs that were handed off to marketing to sell include the Edsel and the Pontiac Aztek.

Can you imagine trying to sell a product that your target market doesn’t want?

Marketing can’t succeed when marketing communication and business planning are compartmentalized, no matter what the size of the business.

Integrated Planning
Most manufacturing companies currently use an integrated planning approach. Business marketing has a seat at the table during the design phase to insure that the final product reflects what customers want, and engineering and manufacturing are included to ensure that products can be built efficiently and reliably.

Discover how to integrate your site into your marketing strategy so that it helps you achieve your business objectives >>

Whether you want to grow your business, launch a new product or service or start a new business venture, you need to make sure you have a current clear understanding of your client’s needs and wants.

Ask existing clients or prospects:

• What are your goals for this year?

• What are your biggest concerns (relative to your product or service)?

• What one thing would make the biggest difference to helping you improve your business or your life?

Don’t depend on the limited response you’d get from an email; pick up the phone and call prospects and clients you know. Use the above questions to get them talking about their problems and concerns.

Use the common needs you learn about to drive new product development and as themes for planning your small business marketing strategy. For example, if your are in the business of technology management and you hear repeated complaints about computer crashes or lost data, and concerns about computer security, use these to generate both your services and the language you use to market them.

Tony, an old friend who lives in England, takes this marketing research approach to the extreme. Tony writes and self publishes training guides for the education market. Instead of writing a book, publishing it and then waiting to see if it sells, Tony sells his books first and then writes them.

Yes, it’s true. Tony’s product development strategy is as follows; he sends out a mailing promoting a handful of titles. Based on the orders he receives, he decides which book to write.

Tony immediately responds to his customers with a note letting them know there will be a delay in shipment and offering them one of his previous overstock books for free. Then he works like a fiend for six or eight weeks to research, write, publish and ship the new book. Not my cup of tea, but Tony makes a good living with this small business marketing first strategy.

Don’t get stuck with a chicken or egg approach to your small business marketing. Integrate your business planning, product development, market research and marketing planning. When you do you’ll find your marketing and your products and services working together to attract more clients and customers.


How To Clean Up Your Marketing To Clean Up In Business

Charlie Cook

Has your once well-organized marketing strategy, come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new small business marketing strategy you try to adopt it and add it to your existing approach.

Strategies and tactics tend to accumulate and linger even when they may not be working as well as you’d like. Like the ill-fitting clothes that accumulate in your closet or the broken tools still in the garage, they are hard to get rid of, whether because of habit, emotional attachment or just plain not getting around to cleaning them out.

To improve your marketing, you’ll need to clean out some old ways of working. While I don’t want to get anywhere near your closet, and in fact I could use some help with mine, I can show you how to clean up your marketing so you’re ready to take advantage of the New Year to grow your business.

Cleaning Up Your Small Business Marketing Strategy to Increase Profits

Every morning my friend Michael Angier of SuccessNet.org sits down at his desk and asks himself the following three questions about his business.

1. What’s working?
2. What’s not working?
3. What can I improve?

Discover how to write a plan that helps you get attention, improve lead generation, position your firm and sell. With “The Insider Secrets to Attracting More & Better Customers you’ll learn what works to get prospects to contact you and how to convert them to clients.

You may not want to review your marketing five times a week, but it is a good idea to do it at least once a year. So take out your pencil or fire up your computer and assess your marketing:

Your Marketing Strategy

1. Is your plan working to generate leads and increase sales?

2. Do you have a well defined marketing strategy that helps you achieve the three phases of marketing; Getting Attention, Positioning, and Selling?

3. Do you need to write or rewrite your business plan?

4. Do you need additional information or coaching to complete your small business marketing plans?

5. What are you going to do to improve your marketing?

Getting Attention
6. Does your marketing message prompt prospects to contact you?

7. Do your ads, letters, and web site motivate prospects to contact you?

8. What are your conversion rates?

9. What steps can you take to improve them?

Discover how to write a brilliant marketing message and elevator speech to get attention.

Find out how to improve your online sales lead generation with your web site.

Positioning
10. What are you doing to establish your credibility with prospects, to help them know and trust you?

11. Is it working as well as you’d like?

12. What could you improve?

13. Is the value of your products and services clear to your prospects or do they question you about merits and price?

14. Want to learn how to ensure that your prospects understand the value of your products and services?

Selling
15. How successful are you in selling, that is, in getting commitments for everything from appointments to orders?

16. What’s your conversion rate of prospects contacted to clients and customers?

17. Do initial sales generate repeat sales and referrals for years to come?

18. Want to learn how to generate more sales from each client?

Discover how to use your web site marketing to position your products and services and prompt sales >>

Evaluating Your Business Marketing
Use Michael’s three questions to summarize your comments about your marketing and your success in getting attention, positioning and selling.

1. What’s working?

2. What’s not?

3. What do you want to improve?

The hardest part about cleaning out your closet, attic, garage or your marketing is getting started. It may be time to straighten up or throw out some of your old marketing strategies and tactics and replace them with new more effective ones. You’ll improve your lead generation and sales.

Start with a well organized marketing strategy, one that helps you Get Attention, Position your products and services and Sell and you’ll find your business growing in leaps and bounds in the coming year.


Make More With Less Effort Using These 6 Marketing Strategies

Charlie Cook

Whether you’re just starting your firm or you’ve been in business for years, you have a good idea of the various small business marketing strategy tasks that you should be doing. You probably have a web site and are doing some advertising, and spend time on the phone talking with prospects. Each week you and your staff work hard trying to promote your firm.

All of these marketing activities can keep you busy, and take time and money. But if you’re not careful, these small business marketing activities will limit your growth or worse yet, put you in the poor house.

When I first talked with Judy in Chicago, her business was about to close. Despite having many satisfied clients, an active advertising campaign and a web site, she wasn’t developing a steady stream of new or repeat clients. Each week her spending on marketing was costing her heavily and her income wasn’t keeping up.

Judy knew that she needed to bring in more clients but her conclusion was that advertising and web sites don’t work, at least not for her business. She was busy with her marketing but it wasn’t working to grow her business.

Is your small business marketing strategy providing you with a steady stream of new clients and customers?

If you’re not attracting as many clients and customers as you’d like, there is a good chance that you’re busy with marketing but not marketing to grow your business. What’s the difference?

One is focused on day-to-day activities and separate marketing tools, such as advertising or a web site. The other is based on a business building strategy that helps you generate more leads and clients each month and each year.

Wouldn’t you rather be marketing to a larger and larger group of prospects each month?

Ron, who owns an electronics parts supply firm, business was growing, but he wasn’t generating new customers with his web site. While profits were rolling in from his telemarketing efforts, he was missing literally millions of additional dollars in revenue he could have been earning through online sales.

What’s your small business marketing costing you in lost revenue? How much more could you be making if you added ten new clients a month, a week or a day to your business?

With “15 Second Marketing” you’ll learn how to write a marketing message that prompts prospects to contact you. Using the step-by-step process you’ll have a marketing message and elevator speech you can use within hours and you’ll learn where and how to use it to build your business.

Creating Web Sites that Sell“, shows you how to use the web to generate more leads and profits. If you’ve already got an under performing web site, you’ll learn how to fix it. With “Creating Web Sites that Sell” you’ll discover the simple steps you can take to grow your business.

Here’s how to earn more with a business building marketing
strategy.

1. Attract prospects by focusing your marketing on the problems you solve. Instead of talking about yourself, use prospects concerns to get their attention.

2. Use your advertising, web site and other marketing activities to prompt people to contact you and add them to your qualified prospect list.

3. Attract both buyers and potential buyers. For each person who is ready to buy, there are another twenty who are interested and you could convert to client status.

4. Focus on building relationships. If you want prospects to trust you and buy from you, it helps to create a dialogue and to demonstrate your expertise.

5. Regularly stay in touch with prospects, otherwise they’ll forget you and won’t buy your products and services even if they have a need.

6. Use helping instead of selling as your marketing model and you’ll convince many more people they need your products and services.

Want a business building marketing strategy you can use to attract more clients each month?

The Insider Secrets to Attracting More & Better Customers” manual maps out both the strategy you need and how to apply it to increase your revenue. It’s been called the “marketing bible for small business owners”.

After shifting to this business building marketing strategy, Judy is no longer in debt; in fact her company is prospering. She still advertises, has a web site and spends time on marketing tasks but these activities now all reinforce each other and work to help her build more prospect and client relationships each month. Instead of being busy marketing, she is busy growing her business.

Don’t wait until you’re in debt or losing millions in potential revenue because your busy with marketing. Use a business building marketing strategy to generate more leads and you’ll be earning more each month and each year.