Charlie Cook's MArketing for Success Insider's Club

Author Archive

How NOT to Market Yourself at a Networking Event

By Ivana Taylor   |   September 6, 2012

Last week I attended a local group’s networking event.

You know the drill. You show up, there are tables, dinner, speaker and lots of people I didn’t know.

You may not know this about me – or believe it based on my writing style, but I am actually… Read More »

5 Reasons Your Business Needs Google+

By Ivana Taylor   |   July 5, 2012

I like to call myself a “Google Girl”.

I use Chrome as my browser, Gmail for email and Google Docs for collaborating with my team. I’ve been on Google+ since the very beginning. But I should admit, Read More »

The Top 5 Ways To Increase Sales

By Ivana Taylor   |   February 13, 2012

Want to know the real secret to attracting more customers and sales this year?

You don’t need a course on selling, you don’t even need a book on selling.

All you need to ramp up your sales this year is…. Read More »

7 Unforgivable Sins of Web Design

By Ivana Taylor   |   January 20, 2012

A few months ago I got the distinct impression that people didn’t like me or my business any more. The first sign was way more people were leaving my site, once they found it, than sticking around to read it.

The problem was… Read More »

The Secret To Sales You’re Ignoring…

By Ivana Taylor   |   January 3, 2012

Everyone knows the answer to attracting more clients, retaining them and increasing sales – but you’re not using it.

The simple secret to more sales is so basic that you apply it every day in your life, but hardly anyone uses it in business but they could simply by… Read More »

9 Essential Steps to Successful Build Customer Loyalty and Profits

By Ivana Taylor   |   December 6, 2011

Everyone knows it’s 10 times easier to generate a sale by a loyal customer than to persuade a new prospect to make a purchase. Which is why any smart business owner, allocates 80% of their marketing to increasing loyalty and repeat sales.

Just use these 9 simple steps to ramp up your repeat sales… Read More »

How To Target Your Business For Growth

By Ivana Taylor   |   November 17, 2011

It’s true in every aspect of life, if you don’t know where you’re going, you’re probably not going to get there. Which is why at a minimum every business, startup or established, needs to have a…

mission statement. A clear and concise statement of your purpose and direction.

Think of your mission statement as a… Read More »

5 Ways To Avoid A Dull Marketing Message

By Ivana Taylor   |   November 3, 2011

In a perfect world, everybody will do what we want them to.

Our kids will brush their teeth the first time we ask them to, do their homework, keep their rooms tidy, and keep their curfews; our parents will listen to our advice; our friends will stop their horrendous habits; our spouses will remember their promises.

In a perfect business world… Read More »

5 Ways to Profit From Your Landing Page

By Ivana Taylor   |   October 12, 2011

Is it me or am I the only person that thinks that landing pages are the greatest invention since sliced bread?

I’m reflecting on this as I prepare to pull together an on-the-fly landing page for an industrial client that they’re going to use at a trade show. When the client approached me a few days ago and told me that they were going to a trade show in about two weeks and needed marketing materials, I jumped into action.

Here is my checklist… Read More »

6 Steps to Creating a Magnetic Landing Page

By Ivana Taylor   |   October 7, 2011

How much would you invest in a salesperson that delivers the same tested and consistent message every time, doesn’t take lunch breaks or vacations, works 24/7 and is only committed to attracting and converting your ideal customers?

You might call that wishful thinking – I call it… Read More »