Charlie Cook's MArketing for Success Insider's Club

Author Archive

4 Steps to Winning Gold With Your Marketing Plan

By Tracy DeYoung   |   August 7, 2012

Do you have visions of being the market leader in your industry? Can you picture a giant leaderboard with you and all of your competitor’s names on it, and your name is in the top slot? You take the gold – and the clients, and the profits!

With the summer Olympics buzz in London,  the idea of earning a gold medal is forefront in most major newscasts… Read More »


Everything I Know About Marketing I Learned From My Dog

By Tracy DeYoung   |   June 27, 2012

It’s true. My dog, Jake, is a marketing genius!

I’m serious. This dog could convince you to buy a popsicle in the middle of an Alaskan blizzard. He has me trained to walk him in the middle of a rain storm on a muddy path battling hordes of mosquitos while running a fever of 102.

My dog Jake is the king of… Read More »


The Marketing Cow Concept

By Tracy DeYoung   |   June 14, 2012

Ever heard the saying, “Why buy the cow when you can have the milk for free?”

Surely you don’t want to make that mistake with your clients. You’re willing to provide some free tid-bits to your dedicated following and future customers, but how do you know what to provide?

And how much is too much? Read More »