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6 Steps To A Better Selling Brand

Author: Charlie Cook   |   April 29th, 2012

How you dress affects how people see you. The same is true with your brand.

Your company name, how you talk about your business and what you share determines whether your prospects want to do business with you. Start with these 6 steps to shape your brand and attract more buyers. Define Your Competitive Advantage
What do you think of when you hear the word ‘Disney’? Movies? Cartoons? Disneyland? The little guy with the soft-pitched voice and red pants? Most small business owners think they know what branding is… but they’ve usually got it wrong. Brand recognition is the following: […]

Pick the Right Name For Your Business
What do you think of when you hear the word ‘Disney’? Movies? Cartoons? Disneyland? The little guy with the soft-pitched voice and red pants? Most small business owners think they know what branding is… but they’ve usually got it wrong. Brand recognition is the following: […]

Avoid These Sales Killing Names
A good friend recently had to call it quits and give up on a business that she’d been slaving over and pouring money into for years. The problem? It wasn’t her lack of effort – but simply the… name she picked for the business that finally killed it. […]

Sell More By Picking The Right Brand Color – Yes it Matters
Understanding the proper use of color is essential to creating a positive small business branding image. Color can send a positive or negative message, increase sales, excite an audience, or make an athlete perform better. […]

Avoid Being Lost In The Crowd With Me Too Marketing
When you use the same approach everyone else does, your marketing takes on a “me too” look and your prospects have no idea why they should bother doing business with you versus the competition or just not doing anything at all. […]

Define Your Brand With Your Marketing Message To Attract Buyers


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