I have to tell you the truth about the Super Bowl.
Often the commercials are more interesting than the game. After all companies spend more than $1 million to make them and $3.5 million to air them for 30 seconds. Which means they put… their best ideas into them.
Scary isn’t it?
It’s true some are good but others – it’s hard to figure out what product they are even promoting.
What marketing lessons can you learn from this outpouring of money?