Charlie Cook's MArketing for Success Insider's Club

Marketing Strategy

High Impact Marketing On A Shoestring Budget

By Iman Aghay   |   October 27, 2014

Do you want to learn strategies on how to market your business effectively on a shoestring budget?

Listen to the first episode of Marketing Experts Cafe and find how.
Marketing Experts Cafe is a daily show, on blog talk radio at noon (PST)/3pm (EST) that you can call and ask your questions from world class marketer Iman Aghay and the member of Marketing For Success team.

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5 Most Common Mistakes Made By B2B Marketing Companies

By Luke Peters   |   July 30, 2014

While mistakes can be made by any one and are considered as a basic aspect of human nature, when it comes to business, there is hardly any room for any sort of mistake or error. We all remember how the campaigning sign installed by Turner broadcasting resulted in a terrorism scare in Boston as it was mistaken as being a bomb. Read More »

Apple’s #1 Marketing Secret

By Iman Aghay   |   May 5, 2014

I’ve always been blown away by how Apple stands out from the competition.

I always knew they were using a secret sauce in their marketing message but I never knew what that secret sauce was until… Read More »

The 5 Worst Marketing Ideas In The History of The World

By Charlie Cook   |   August 14, 2012

No small business owner I know likes losing money. Right?

And lots of big companies have come up with some real dumb marketing ideas, ideas that have lost them millions if not hundreds of millions. Read More »

Are You Making This Mistake With Your Small Business Strategy?

By Charlie Cook   |   June 28, 2012

This past Sunday, I was on my trimaran at the mooring putting the sails on my boat in anticipation of going out with my son and his friends.

In the harbor there was barely a breeze and it was hot. As the conscientious captain, (Captain Cook if you like) I picked up my cell phone to give my son a call to let him know not to bother. Read More »

The Marketing Cow Concept

By Tracy DeYoung   |   June 14, 2012

Ever heard the saying, “Why buy the cow when you can have the milk for free?”

Surely you don’t want to make that mistake with your clients. You’re willing to provide some free tid-bits to your dedicated following and future customers, but how do you know what to provide?

And how much is too much? Read More »

The 5 Essential Steps to Growing Your Business

By Charlie Cook   |   May 29, 2012

Ever pull on a pair of pants, or a jacket that’s been hanging in your closet and put your hand in your pocket and discover some loose change or even a $10 bill?

Or find out that your great Aunt Bertha left you $45,000 in her will?

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8 Secret Steps To Selling More With Video

By Charlie Cook   |   May 27, 2012

Face it – people read less, and even most of those that do prefer watching a short video. Video, done right, is a great way to get attention, help people get to know you, like you and trust you, and in some cases, even make the sale… Read More »

How to Target Your Best Buyers

By Charlie Cook   |   May 15, 2012

Almost everybody in business makes this mistake, costing them millions in lost customers. Yes I’ve made it and I’m sure you have too.

The most common mistake every business owner makes is not focusing their marketing precisely enough on the right buyers. Here’s what typically happens… Read More »

7 Steps To Close More Sales

By Charlie Cook   |   April 22, 2012

Most small business owners kill over 50% of sales because they don’t understand the simple steps to walking prospects through the sales process. Hint: it’s a lot easier when you have a structured set of steps to guide prospects than when you’re blundering in the dark.

Start with these 7 steps to close more sales… Read More »