As part of your small business marketing effort you make calls to prospects. Working from your list of leads you pick up the phone to call a prospect. What happens?
80% of the time, the person you’re trying to call isn’t there. Of course you leave a message. Then what happens?
Usually nothing. You don’t get any return calls even if you make a hundred. Well maybe one.
What’s the one mistake most small business owners make marketing their business over the phone? They leave a message that pitches their products and services.
Trying to sell cold over the phone is the best way to ensure you won’t get a call back. Instead your objective should be limited to one thing. Focus on trying to get your prospects to return your calls.
Don’t try to sell anything when you leave a phone message.
– Charlie Cook
Small Business Marketing Guru