Charlie Cook's MArketing for Success Insider's Club

Cold Calling

5 Steps To Getting Over Your Fear of Cold Calling

By Charlie Cook   |   May 13, 2012

Everyone’s afraid of the unknown. It’s natural. Personally I won’t eat squid…not because I don’t like it but, I’m afraid of what it might taste like. But that’s just plain silly.

Use the 5 steps below to get the clients you want by using the phone. Read More »


How Getting Over Your Fear Of Cold Calling Will Get You More Sales

By Jeffrey Mayer   |   January 6, 2011

There’s one area of sales that everybody hates to do…Cold calling – the dreaded task of picking up the phone and calling someone they’ve never spoken to before. Why? ?Because they’re afraid of being rejected.

So What!

Read More »


Make Your Customers Feel Special

By Jeffrey Mayer   |   May 11, 2010

I was sitting at my desk diligently working on another success essay when the phone rang. Being programmed like Pavlov’s dogs to answer an incoming call hen the bell rings, I picked up the phone – interrupting myself (not a very good time management technique) – and said, “Hello, this is Jeff Mayer.”

“Is Jeffrey Mayer in?”

“Yes. This is he.” [You can always tell when someone is reading from a script because they don’t listen to you when you answer the phone.] Read More »


Every Minute of Every Day Is Selling Time

By Jeffrey Mayer   |   January 31, 2010

Mark Cuban is a very smart businessman. He was featured in a front-page article in The Wall Street Journal.

A Bit of Background
In the 1980s he formed a company that helped small businesses link their personal computers. In 1995 he and Todd Wagner, a college classmate, had an idea: Use the Internet to allow sports fans to hear local broadcasts of their favorite teams even if they are far away. Read More »


Phone-Ins, Warm Calls & Cold Calls

By Jeffrey Mayer   |   September 27, 2009

What’s the “easy” way to make a living as a salesperson? How can I make lots of money without having to call on people? How can I get people to call me, so I don’t have to call them?

These are the types of questions Read More »


Getting Return Calls With Your Phone Messages – Small Business Marketing Tips

By Charlie Cook   |   April 13, 2006

As part of your small business marketing effort you make calls to prospects. Working from your list of leads you pick up the phone to call a prospect. What happens?

80% of the time, the person you’re trying to call isn’t there. Of course you leave a message. Then what happens?

Usually nothing. You don’t get any return calls even if you make a hundred. Well maybe one.

What’s the one mistake most small business owners make marketing their business over the phone? They leave a message that pitches their products and services.

Trying to sell cold over the phone is the best way to ensure you won’t get a call back. Instead your objective should be limited to one thing. Focus on trying to get your prospects to return your calls.

Don’t try to sell anything when you leave a phone message.

– Charlie Cook
Small Business Marketing Guru

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