Charlie Cook's MArketing for Success Insider's Club

Marketing Slogans

Favorite Slogans

By Charlie Cook   |   June 29, 2011

Last Friday, I was waiting while my wife picked up our takeout dinner and I noticed a marketing slogan in the window of the local bakery.

It read…  Read More »

Use This Tactic To Get More Leads In 15 Seconds Or Less

By Charlie Cook   |   June 28, 2010

If you live in a small town like mine on the Connecticut coast, you’ll be spending the 4th of July watching fireworks, along with your family and friends and everyone else in town. Why is it that people love fireworks?

Fireworks grab attention with a dazzling display of color and lots of noise. Unlike the sparklers you can hold in your hand, the sound and size of fireworks can’t be ignored. Imagine if your small business marketing was as effective at getting people’s attention! Read More »

Why Hardly Anyone Is Buying

By Peter Geisheker   |   August 31, 2009

When you use the same approach everyone else does, your marketing takes on a “me too” look and your prospects have no idea why they should bother doing business with you versus the competition or just not doing anything at all.

Want a better response from your marketing? Want your prospects to actually contact you and buy from you? Read More »