Charlie Cook's MArketing for Success Insider's Club


The Power of “Free”

By Tony Brueski   |   August 12, 2011

I want to talk about a word that is extremely powerful in radio advertising.

It’s just one word, one syllable, one thought…

but it can actually be defined and a complete sentence.

Read More »

2 Major Mistakes to Avoid in Your Radio Commercials

By Tony Brueski   |   April 10, 2010

When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take a look at two major mistakes from a radio commercial I just heard. Read More »

Another BAD Radio Commericial…

By Tony Brueski   |   February 24, 2010

What can I say… I’m probably one of the strongest critics of radio commercials. The fact that I create them for a living, makes me a bit of a “dork” when it comes to listening to the radio. Constantly talking to it, criticizing it, praising it and all around over analyzing everything I hear. I probably sound like my father when we are watching an NFL game, except I’m yelling at another debt relief radio commercial.

What is really driving me nuts these days… Similarity. Lack of creativity. BLA-NESS. Read More »

Give Your Customers More Credit

By Tony Brueski   |   February 10, 2010

I’m not talking about dollars and cents here… I’m talking about the credit your customers have with your business mentally and emotionally. Consumer loyalty. What is your “credit level” with your customers?

Start out by asking yourself a few questions:

1) How do your customers view YOUR business and what you offer THEM? Read More »

Are You Driving Your Small Business Through the Windshield or the Mirror?

By Tony Brueski   |   January 24, 2010

It’s a simple question really. When you make decisions about your business: Are you basing those decisions on what you see ahead of you and where you want to go? Or are you making your decisions based on what you’ve seen in the mirror and the past?

If you focus all your attention on the dark storm you just drove out of, you will likely miss the turns, on-coming traffic, and likely drive your business completely off the road because your focus is not on the road ahead. Is that really the way you want to operate your business? Read More »

Radio Ads Should Work – Here’s Why Mine Didn’t

By Tony Brueski   |   November 24, 2009

More than once I’ve been contacted by an otherwise very savvy business person making the statement “radio advertising just didn’t work for me.” This statement troubles me… because it’s been proven time and time again that radio, when used correctly, can be the most effective medium for driving customers to a business.

Think about it – what other medium is on in cars, in businesses, on in the kitchen when someone is making dinner, played loudly at a back yard bbq, and a slew of other times and places. Despite other mediums of entertainment evolving over the years, radio is still one of the leaders… How is it “not working” for someone? Read More »

Good Radio Commercials vs. Bad Radio Commercials

By Tony Brueski   |   October 24, 2009

If you advertise or are thinking about advertising on the radio please heed this warning….

RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial).

I not only say this because I own a production company, but because I want to see my clients and friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.

Here is the scenario: Read More »

I Heard It On The Radio

By Tony Brueski   |   October 10, 2009

It happens to all of us, a friend shares a compelling story or tidbit that left you wanting to know more… When you ask them where they heard it, the answer comes back “I heard it on the radio.”

This happens quite often, many times they were referring to Read More »

What Does Radio Advertising Cost?

By Tony Brueski   |   September 24, 2009

It is the question that I get asked more than 20 times each day. The answer is really quite simple… how much exposure do you want? No radio advertising campaign is alike.

A local grocer may spend 2k per month on a local advertising campaign while the car dealership in the same city may spend 10k per month on an advertising campaign on the very same station. The car dealerships commercials will air more frequently and in-turn gain more exposure than the grocery store, but the grocery store is still getting solid exposure.

Radio obviously works. If it didn’t, Read More »

Would You Include These Radio Ads In the Top 25?

By Charlie Cook   |   June 14, 2007

Last week I added a page on my site for small business owners to get ideas on radio advertising. The idea was simple – give people examples of the best radio ads to listen to for inspiration so they could create great ones of their own.

I got tons of positive feedback and to make this marketing resource even more helpful, I added 10 additional great radio ads.

There are now over 25 radio commercials to listen to on the page to help you jump start your own radio advertising campaign. Take a listen and let me know which ones you think should stay on this page, which should be removed and what others you’ve heard that should be added.

Here’s where to go listen and get ideas for your own radio marketing campaign.

– Charlie Cook
Small Business Marketing Ideas That Work

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