Charlie Cook's MArketing for Success Insider's Club

Small Business Marketing

How Much is Your Business Worth….

By Charlie Cook   |   November 4, 2014

Measuring CupI’ll admit it, I’ve caught myself deluding myself in the past too. It’s a habit I’d like to think I’ve booted down the block once and for all.

I used to tell myself fibs like:
-“Sugar is low in carbs.”

-“There is nothing I can do to change people’s minds.”

– “If I eat careful 5 days a week, it’s okay to splurge on the weekend.”

– “There is no point in cleaning, things will just get dirty again.”

– “Multi-tasking is a good idea.”

– “Ketchup is a vegetable.”

Which are for the most part innocuous lies. They’re not the big ones that you tell yourself about your practice, the ones that can cost you literally a fortune.

Here’s the problem. Read More »

How I Make $10,000 Per Networking Event

By Iman Aghay   |   October 28, 2014

Doing networking effectively is one of the challenges that entrepreneurs face. In this episode of Marketing Experts Cafe I explain how I create the potential of making $10,000 per networking event that I attend. Always remember the key in networking events is to find people who are connected to people that you would like to connect with.

Listen to the show to discover a simple 2 step introduction process that helps you to identify the best connections for you in the room and how to follow up with them.

Marketing Experts Cafe is a daily show from Noon to 1pm (PST) that you listen online or can contact the show to ask your specific questions about marketing.

Read More »

When Firing An Employee Is The Right Thing To Do…

By Charlie Cook   |   November 28, 2012

Ever have an employee who, no matter what you tried, just couldn’t get it right, and in effect was undermining your business and your profits?

Who’s to blame? And what should you do about it? Read More »

The One Habit You Must Adopt To Survive and Prosper

By Charlie Cook   |   November 7, 2012

Last week the home of a friend burned to the ground during hurricane Sandy, and other friends’ homes flooded.

The damage was severe and many are faced with having to rebuild the first floor of their homes here in the coastal Connecticut. Read More »

Your Website Has A Style Problem

By Charlie Cook   |   October 23, 2012

Here’s a quick tip about your website. I’ve got bad news.

You’ve got style problems.

And you’re committing a cardinal sin that’s worse than a bad hair day or wearing plaid shorts with your favorite Hawaiian shirt. Read More »

Which Stage Are You At With Your Business?

By Charlie Cook   |   October 2, 2012

How can you THRIVE in this economy?

The answer depends on which stage your business is at.

Make sense?

It’s like… Read More »

The Formula For Growth: Going From One To Ten Million

By Charlie Cook   |   September 19, 2012

When I was a toddler, my parents used to dress me in one-piece overalls. Cute but I wouldn’t have been caught dead in them in college.

In college my style statement was a pair of blue jeans and a couple of red flannel shirts and yes, long hair. Read More »

What’s The Most Important Marketing Question To Answer?

By Charlie Cook   |   September 13, 2012

I get emails from subscribers like you all the time, but don’t have the time to respond to every one. But here’s one question that I’d like to answer.

“Charlie, I thought you were a marketing expert, so why is it you keep bringing up stuff about your life, your boat, your bike and your obsession with skiing?” Read More »

How NOT to Market Yourself at a Networking Event

By Ivana Taylor   |   September 6, 2012

Last week I attended a local group’s networking event.

You know the drill. You show up, there are tables, dinner, speaker and lots of people I didn’t know.

You may not know this about me – or believe it based on my writing style, but I am actually… Read More »

In Marketing, Like Life, Perception Is…

By Charlie Cook   |   August 16, 2012

My wife is convinced our German sedan is about to die.

It’s true, it has more than 100,000 miles on it, but it still drives like new. Well almost new, that is if you overlook a few things… Read More »