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Your Website Has A Style Problem

Author: Charlie Cook   |   October 23rd, 2012

Here’s a quick tip about your website. I’ve got bad news.

You’ve got style problems.

And you’re committing a cardinal sin that’s worse than a bad hair day or wearing plaid shorts with your favorite Hawaiian shirt.The problem is the style of your website.

Almost every business owner makes the same mistake. They build a website that looks like a brochure – you know, a marketing or advertising brochure.

Big mistake if you want to get a response from prospects.

Why?

People aren’t looking for marketing brochures.
(Sorry, someone had to break it to you).

Prospects are looking for tips and ideas and for answers online, not for a marketing brochure – unless they are ready to buy.

Which is why NEWS style, information rich, and educational websites get up to 500% more response than basic BROCHURE marketing style websites.

I bet this is different than anything you have ever heard from your web designer or about online marketing and advertising before…

…but the simple secret is that if you ‘get it’ – if you understand this basic marketing concept – you can double the response you get from your online marketing, attracting more prospects and increase your sales dramatically, simply by giving people the information they are looking for. Enjoy!

Yes, you read that right.

It’s a proven fact in the advertising world…Information rich, educational and NEWS-style marketing gets up to a 500% greater response than the standard boring brochure style website.

Do you know why?

Very few people actually have any interest in reading online advertising or marketing brochures …. but almost everyone wants to read stories, find out fun facts, and get answers.

If they’re investors, they want to know what to do. Of course they’ll need your professional guidance to implement any strategies you share. Or if they’re looking for a contractor, they want help creating a plan, what to do, and then once you have their interest and trust they’ll want to work with you on the “how” to get the project accomplished.

What does this mean for your existing brochure based website?

It needs direct response copy and information to work if you want to get your phone ringing and increase your sales.

Do you understand?

If it looks like an advertisement, most people won’t read it. They’ve tuned out advertising. Ask anyone how many ads were in the magazine they just read or what the top 3 ads were – and hardly anyone can get it right.

Our brains subconsciously block out advertising which is what your prospects are doing if they find your website.

It’s nothing personal. It’s a self-preservation strategy.

The human brain would explode (not a pretty sight) if it actually tried to process all of the tens of thousands of advertising messages that it’s subjected to daily. And if that happened you’d have even less clients.

Fortunately, we’ve adapted to the tsunami of advertising by instantly identifying anything that looks like or smells like an advertisement and, in most cases, we, you and I and our prospects, block it from our brains.

Which is why the best way to get access to your prospects’ minds, to get their attention, is to avoid having your website look like an advertisement, like a marketing brochure and instead to have it look more like a newspaper.

Ask someone for a fact and they’ll quote something they read in the newspaper (as if it were true). And at the same time they’ll dismiss the ads they read in the same paper (as false).

It doesn’t matter whether this makes any sense. It’s what people do – so instead of trying to fight it – the best strategy is to work with how people think.

Want your website to get a response, to get prospects to call? Make it read like a newspaper, full of compelling headlines, great stories, and fact-filled content.

News-style marketing has been proven for decades to get 500% more responses than advertising that looks like advertising.

And that’s why when print was in style, advertorials worked so well…because they were advertising sections that actually had a bit of content too.

No surprise once you think about it.

To get a response, first you need to attract readers. So try this simple tactic to increase your response rate by 500%.

Ready to attract more prospects online?

Want a website that gets a better response and helps you increase sales?

Use this simple strategy to fix the style of your website so it works to grow your business.


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