Charlie Cook's MArketing for Success Insider's Club

Small Business Management

5 Steps to Making a Virtual Team Work for Your Company…

By Charlie Cook   |   November 18, 2014

A hand holding a remoteIs it a good idea to hire staff and build a team of employees you never or rarely actually see?

For the last twenty years, I’ve run virtual companies and the answer is – it depends on two things:

First, your business needs to Read More »

How to Motivate Employees With Pay…

By Charlie Cook   |   November 6, 2014

Pay DayIt’s been almost 2 years since I took over the management of a small service business but I was lost. Which actually was good news…

Last week, I found myself struggling with questions about compensation -how to focus and reward our growing team. You see the failing business I took over and managed to turn around has been on a hiring spree and is up to a dozen employees. This may not seem like a lot to some, but it brought me to a crucial juncture.  Read More »

When A Dream Comes True

By Iman Aghay   |   October 28, 2014

We always talk about the systems and strategies but it’s nice to point to some success stories once in a while.

Here is a success story of an entrepreneur who started a business because of his back injury and it turned into a huge success.


Read More »

The worst crime entrepreneurs can commit against a great product

By Iman Aghay   |   June 17, 2014

The paintbrush that cave dwellers used was a stick with hair attached to the end. This same basic design endured for 20,000 years … until Terry Douglas designed the EnviroBrush. Read More »

How To Spark Productivity

By Tom Borg   |   October 6, 2011

I remember one company who had hired me to do some consulting had a problem with office gossip.

I noticed in particular how many employees would stop and chat with one particular secretary to exchange the latest company gossip. Read More »

The Fastest Way To Motivate Your Employees

By Tom Borg   |   September 1, 2011

I remember in one of my first jobs, the owner of the company I worked for started a weekly newsletter.

In this newsletter he made it a point to try to mention many of the employee’s names.

His theory, which was a good one, was that… Read More »

The Secret To Endless Innovation

By Eric Garner   |   July 29, 2011

Just the other day, a friend was telling me recently of how she was asked to help a major company tackle a business problem they had been having for months.

They had tried all the traditional methods but had got nowhere.. Read More »

The Simplest Way To Grow Your Business

By Colleen Kilpatrick   |   July 25, 2011

One evening, a Chief was telling his tribe a story about two dogs that live in his mind. One of the dogs he described as fearful and pessimistic, the other confident and optimistic.

“These dogs are involved in a constant struggle,” he told them. One of the members of the tribe asked, Read More »

Want To Sleep Better Tonight?

By Charlie Cook   |   July 21, 2011

How much better would you feel knowing you could wake up and have all the clients you wanted knocking down your door?

My good friend… Read More »

Which Payroll Services To Use and Which To Avoid…

By Charlie Cook   |   June 14, 2011

Do you have employees –  ones that like to get paid?

What’s the best way to manage your payroll?

When I hired my first full time employee, I knew I needed… Read More »