Charlie Cook's MArketing for Success Insider's Club

Networking

How I Make $10,000 Per Networking Event

By Iman Aghay   |   October 28, 2014

Doing networking effectively is one of the challenges that entrepreneurs face. In this episode of Marketing Experts Cafe I explain how I create the potential of making $10,000 per networking event that I attend. Always remember the key in networking events is to find people who are connected to people that you would like to connect with.

Listen to the show to discover a simple 2 step introduction process that helps you to identify the best connections for you in the room and how to follow up with them.

Marketing Experts Cafe is a daily show from Noon to 1pm (PST) that you listen online or can contact the show to ask your specific questions about marketing.

Read More »


How NOT to Market Yourself at a Networking Event

By Ivana Taylor   |   September 6, 2012

Last week I attended a local group’s networking event.

You know the drill. You show up, there are tables, dinner, speaker and lots of people I didn’t know.

You may not know this about me – or believe it based on my writing style, but I am actually… Read More »


7 Foolproof Business Networking Tips

By Eric Garner   |   May 4, 2011

Not everyone has the confidence to be a natural networker.

In fact, when asked, it is the one thing that people wish they were better at in business networking and social events. So how do you go about learning the tricks of meeting new people and getting on with them with confidence? Here are 7 important tips. Read More »


How To Party Your Way To Success – No kidding

By Charlie Cook   |   November 30, 2010

{!name},
Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.
Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how.
This past weekend, I was at an open house, the food was abundant, with Bloody Marys, and coffee (which is what I drank) being served. As usual, I met a handful of new people including, in this case, Bill the Managing Director of a firm that markets their investment services to pension funds and wealthy investors.
With $1.7 billion under management, the firm is successful, but in Wall Street terms is still considered small.
I’m always interested in learning what others do to make a living and I peppered Bill with a host of questions about his firm and of course I asked a few about what they were doing to attract clients.
In a few minutes I learned a lot about diversified hedge fund portfolios and risk management and in return Bill wanted to know what I did. He wanted to know how his firm could use the Internet to generate more leads and grow their business.
I shared a few ideas, and before we left Bill handed me his card and asked that I call him so he could put me in touch with his marketing director.
See how simple it is?
To generate a lead, just get people talking about themselves, something everyone loves to do. And in return they’ll ask you about what you do.
When they do, don’t just give them a label, but instead demonstrate your expertise by giving them some tips and ideas so they can see how you could help them.
You see now why I wasn’t drinking Bloody Marys?
I wanted to remember who I’d met, what we’d talked about and to follow up.
Now, get out there and make sure to have fun this holiday season, and instead of pitching your services, get people to ask you about how you can help them and of course followup after the holiday party.
FYI, if you’d like me to personally help you grow your business, I have 2 spaces available in my one-on-one mentoring program.
Apply here >>
To your success
Charlie
MarketingForSuccess
P.S. Simply striking up a conversation and expressing an interest in others is a sure way to generate leads and new business every day of the year, not just over the holidays. And it works whether you’re on a plane, the ski lift (where I’ve gotten a ton of leads) and practically anywhere you meet people.
Want more clients?
Start here >>

Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is a big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.

Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how. Read More »


How to Get More Leads from LinkedIn

By Jan Vermeiren   |   October 27, 2010

Are you not getting the action you want from LinkedIn? A great LinkedIn profile is more than just a resume, a summary and some recommendations.

Your LinkedIn profile can be a powerful sales and marketing tool with just a little work. Here’s how to create a profile that really stands out so people are excited to connect with you. Read More »


10 Ways to Strengthen your Small Business Network

By Colleen Kilpatrick   |   October 17, 2010

As I mentioned in my October 4 post – How to Expand and Nurture Your Small Business Network – the secret to success, according to Jordan Adler, author of Beach Money, is to grow your business network and stay in touch with the people in it. Last time I gave you some tips about how to grow your small business network. Here are some great ideas for staying in touch. Read More »


The Best Networking Tool Ever

By Charlie Cook   |   October 7, 2010

Subject: MFS: {!name} – The Best Networking Tool Ever
{!name},
Over the last couple of months I’ve been talking to my son about looking for a new job. You know, trying to give him some guidance without being the pushy Dad.
Right out of college his first job (big surprise!) was in online marketing, and it’s been a great starter job. But now, two years later, I’m thinking it’s time for him to move up the ladder and find a new, more challenging job. Marketing seems like a good fit. You know how Dads can be.
I’ve been working on him to get out there and network, make connections, and see what positions are available. And I know he thinks he doesn’t have any connections, being just two years out of college and all.
So just for fun I did a quick search on my favorite networking tool, LinkedIn.com. First I selected the advanced search function in the top right-hand corner. Then I selected location (New York City), the industry area (marketing), and 1st and 2nd level connections. Under school I typed in Hamilton, the college my son graduated from.
What’d I find?
Over 160 alumni of my son’s school — people who’d be more than likely to talk to him — work in marketing and advertising in New York City where he lives. And of course each of them probably knows dozens of others in the field.
With just a little effort my son could find more job opportunities than he’d know what to do with, and learn a ton about his field.
Whether you’re looking for a job, or want to grow your business by connecting with new clients, LinkedIn.com is one of the most powerful tools out there. And it offers most of its functions for free.
Want to learn the secret to making this incredible tool work for you to find a job or grow your business?
My colleague, Jan Vermeiren, author of “How to REALLY use LinkedIn,” is hosting a free webinar this coming Tuesday, October 12. And I strongly recommend you sign up.
I’ve included the link below, and before you click on it, I’ve got to tell you Jan is not a sales person. His sign-up page doesn’t sell and only gives a rough idea of the value he provides. But I know from interviewing Jan that he knows LinkedIn inside and out. His free webinar is a must attend for everyone in business.
Use this link to register >>
https://www2.gotomeeting.com/register/605398850
Best,
Charlie

Over the last couple of months I’ve been talking to my son about looking for a new job. You know, trying to give him some guidance without being the pushy Dad.

Right out of college his first job (big surprise!) was in online marketing, and it’s been a great starter job. But now, two years later, I’m thinking it’s time for him to move up the ladder and find a new, more challenging job. Marketing seems like a good fit. You know how Dads can be.

Read More »


How to Expand & Nurture Your Small Business Network

By Colleen Kilpatrick   |   October 4, 2010

In his book, Beach Money, Jordan Adler writes, “Your success in business will largely be determined by two things:

1.   The number of contacts in your contact manager

2.   The quality of your relationships with the people in your contact manager

Imagine what would happen to your business or your career if you made meeting new people and nurturing your relationship with them a daily priority? Read More »


Is Your Networking Notworking?

By Michael Katz   |   July 2, 2010

A few years ago, having just set out as an E-Newsletter consultant, I got together for dinner with my old friend Jack. At the time, Jack had been an independent consultant for about ten years, and I knew he’d have a good perspective on what worked and what didn’t in launching a business.

I learned a lot over dinner, and by the time we ordered coffee I was feeling pretty energized about my business vision and my prospects for success. That is, until Jack started talking about “networking.” Read More »


6 Tips to Create an Attractive LinkedIn Profile

By Jan Vermeiren   |   May 22, 2010

You have made a Profile on LinkedIn, but never have given real thought what to write so potential customers or other people who might be interested in your Profile can find you? Or when they have found you that they are interested in contacting you and start a business relationship?

Then apply the 6 tips:

1. Name: since LinkedIn is website for business networking, use your own name and not a “nick name” you would use on other websites. Read More »


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