Charlie Cook's MArketing for Success Insider's Club


When A Dream Comes True

By Iman Aghay   |   October 28, 2014

We always talk about the systems and strategies but it’s nice to point to some success stories once in a while.

Here is a success story of an entrepreneur who started a business because of his back injury and it turned into a huge success.


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The worst crime entrepreneurs can commit against a great product

By Iman Aghay   |   June 17, 2014

The paintbrush that cave dwellers used was a stick with hair attached to the end. This same basic design endured for 20,000 years … until Terry Douglas designed the EnviroBrush. Read More »

The Secret To Endless Innovation

By Eric Garner   |   July 29, 2011

Just the other day, a friend was telling me recently of how she was asked to help a major company tackle a business problem they had been having for months.

They had tried all the traditional methods but had got nowhere.. Read More »

The Simplest Way To Grow Your Business

By Colleen Kilpatrick   |   July 25, 2011

One evening, a Chief was telling his tribe a story about two dogs that live in his mind. One of the dogs he described as fearful and pessimistic, the other confident and optimistic.

“These dogs are involved in a constant struggle,” he told them. One of the members of the tribe asked, Read More »

How To Turn Ideas Into Income

By Andrew Pek   |   December 22, 2010

One of the biggest challenges facing small businesses these days is translating IDEAS into INCOME.  Most organizations are fully aware of the need to come up with big ideas and many have sophisticated systems, processes and techniques for doing just that.  Unfortunately, this is often where creativity and innovation meet a roadblock.

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How to Spark Creative Genius Within Your Small Business

By Andrew Pek   |   September 22, 2010

Imagine showing up to work each day truly happy that you are there…getting energy from your colleagues, having fun in meetings, feeling like what you do counts.  It’s possible.  You can be happy at work and it doesn’t take much money, effort, or time – you just have to spark your small business creativity!

The creative genius is that part of each and every one of us who is stimulated – full of excitement, energy and ideas…the part of each of us that has a possibilities-oriented, “can-do” attitude and way of being that communicates to the world around us that anything is possible.  Follow these simple steps and you will find more happiness in your work: Read More »

Creativity – No Longer a Luxury

By Jeannine McGlade   |   September 8, 2010

With the uncertainty in today’s economy, creativity is no longer a luxury, it’s a survival skill.  Whether you are unemployed, underemployed, happily or unhappily fully employed, creativity is a skill that needs to be nurtured and developed to keep yourself in the game.

Most likely, no matter what you do, the economy has impacted you – at least on some level. Maybe you’re looking for creative ways to make ends meet or ways to stretch your hard earned dollars to work for you in an economy that is shaky, at best.  Or, maybe you’re just looking for ways to more creatively express your talents and use your time.  Either way, creativity is critical for survival in this new world economy. Read More »

Harvesting Innovation – Making It Real

By Andrew Pek   |   July 8, 2010

According to German writer and Theologian,  Meister Eckhart, “what we plant in the soil of contemplation, we shall reap in the harvest of action.”  It  is through action that we find our small business  innovation solutions – committing to action so that our ideas can take root.

We must harvest all of our creative activities to advance what we call “spark moments” (those moments when we know we’re on to something big – the next, new big idea) in order to make those moments real – into tangible results that you can touch, see, or feel. Read More »

How to Create Top-Selling Products

By Charlie Cook   |   May 24, 2010

What’s the simple secret to creating products and services that sell like crazy?

In 1996, a month after I launched my first website and couldn’t find it in the search engines, I knew I had a problem. I’d spent $34,000 on the site and it was hardly getting any visitors much less generating any income. It was clear I needed to find out how to get it noticed and get it to the top of the search engines so I could start bringing in more traffic.

The answer? I wrote one of the first ebooks on search engine marketing – and it sold like crazy. Not only did I need a simple system for improving my search engine rankings, but so did thousands of others. Read More »

Why It’s a Good Idea to Nap at Work

By Jeannine McGlade   |   May 8, 2010

Many say that taking a short snooze can do wonders for creativity.

Okay, I confess that the idea of sleep delights me, whether it’s a brief nap, forty winks or a prolonged swoon.   As authors and entrepreneurs, you might think that we have more freedom to control our schedules and therefore, catching some z’s would be easy.   However, we feel just as guilty about taking a “power nap” as our clients and corporate professionals.   So what do we do? Read More »