Charlie Cook's MArketing for Success Insider's Club


How to Get Your Team to Be Innovative

By Andrew Pek   |   April 22, 2010

This was a question posed by a small business leader recently.  Are you wondering the same thing?  Everyday all around us there are stimulating spaces and places that we can use to get people out of their rut and come up with creative new ideas.

On an average day, we have about 60,000 thoughts.  If these are the same 60,000 thoughts each day, we may need to look to our surroundings for inspiration.  For example, while driving over the same bridge I cross daily, I decided to look and think differently about the structure, shape and vibe of the bridge.   Read More »

How to Flex Your Creative Mind

By Jeannine McGlade   |   April 8, 2010

When you want to get into shape, you exercise your muscles and change your diet.  You work your abs, arms, legs, shoulders, back and start eating healthier. When you do this consistently and often, you gain energy, feel better, and look better.  Your life and work flows better.  Your confidence increases.

When you want new, fresh and inspiring ideas to help grow your business, bank account or relationships, you must Read More »

Stuck In a Rut?

By Andrew Pek   |   March 22, 2010

Over a cup of tea in Dublin, our client, David confessed to us that he had run out of creative juice, was unable to come up with fresh, new ideas, and was feeling stuck in a rut.

Lacking the passion, energy and zest necessary to help him lead his team toward success, he was feeling zombie-like…going through the motions day-to-day, showing up but not really being there, doing what he had to do but not doing it with joy and passion and getting by but not getting inspired. Read More »

Managing Energy, Not Time

By Jeannine McGlade   |   March 8, 2010

Often when we give a talk or a seminar one or more participants come up to us afterward and say something like this: “Hey, I loved your program and creativity is important, but I don’t have the time to be innovative or creative.”  Ever feel like that yourself?

Let’s face it, even when we are not busy completing tasks, attending meetings, responding to emails, taking out the garbage, walking the dog or taking care of the kids, Read More »

What A Few Laughs Can Do For Your Business

By Eric Garner   |   September 3, 2009

A young man, hired by a supermarket, reported for his first day of work. The manager greeted him with a warm handshake and a smile, gave him a broom and said, “Your first job will be to sweep out the store.” “But I’m a college graduate.” the young man replied indignantly. “Oh, I’m sorry. I didn’t know that,” said the manager. “Here, give me the broom, I’ll show you how.” Read More »