Charlie Cook's MArketing for Success Insider's Club


20 Top Sales Tools: Books, Blogs and Videos

By Charlie Cook   |   May 9, 2016

Toolbox with various tools

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” — Peter Drucker

This list started as way to help a new sales associate get up to speed with the ideas our team uses.

Make sure to check out the two funny ones at the end. And let me know which resources you found the most helpful and which ones you think should be added to the list.
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Are You Okay With This Lie?

By Charlie Cook   |   July 17, 2012

What’s the one thing that holds most small business owners back?

It’s something you’re doing and can easily fix.

Let me explain.

This week, at lunch, I stopped by my local optical shop here in Old Greenwich, CT. Read More »

How To Get To Yes and Sell More This Year

By Charlie Cook   |   July 12, 2012

What does it take to excel in the field of selling?

How do you get your kids to clean their rooms and get better tables at restaurants?

When will you start getting more “yes” in your life? Read More »

3 Steps To Take Your Sales From Nominal To Phenomenal

By Charlie Cook   |   June 26, 2012

What’s the simple formula for closing a flood of new sales?

I’m sure you’re familiar with the traditional model of selling. You know where you struggle to generate a qualified lead, and then when you finally get a prospect on the phone or they walk into your office – you try to convince them to… Read More »

How to Target Your Best Buyers

By Charlie Cook   |   May 15, 2012

Almost everybody in business makes this mistake, costing them millions in lost customers. Yes I’ve made it and I’m sure you have too.

The most common mistake every business owner makes is not focusing their marketing precisely enough on the right buyers. Here’s what typically happens… Read More »

5 Steps To Getting Over Your Fear of Cold Calling

By Charlie Cook   |   May 13, 2012

Everyone’s afraid of the unknown. It’s natural. Personally I won’t eat squid…not because I don’t like it but, I’m afraid of what it might taste like. But that’s just plain silly.

Use the 5 steps below to get the clients you want by using the phone. Read More »

7 Steps To Close More Sales

By Charlie Cook   |   April 22, 2012

Most small business owners kill over 50% of sales because they don’t understand the simple steps to walking prospects through the sales process. Hint: it’s a lot easier when you have a structured set of steps to guide prospects than when you’re blundering in the dark.

Start with these 7 steps to close more sales… Read More »

The Simple Secret To Success

By Charlie Cook   |   March 20, 2012

What do you think about this?

Imagine you own a taxi. It’s your livelihood and in addition to keeping it looking great, you want to keep it running well too, which includes making sure your tires are inflated just right. Too much or too little air and you’ll wear them out costing yourself hundreds of dollars.

Here’s what I saw one taxi driver doing… Read More »

The Most Overlooked Secret To Sales – Revealed

By Lee Smith   |   March 14, 2012

I hear it all the time from business owners I work with. They tell me they tried direct mail, or asking for referrals, or promotions – and they worked but then for whatever reason they didn’t try again.

Do you know the real “secret” to sales success?

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3 Fatal Phone Mistakes That Kill Sales…

By Charlie Cook   |   March 6, 2012

Most businesses throw 30-80% of the leads they get away and I’m talking about my clients and yes, you too!

It’s incredible to me but it’s true.

Almost every business owner I’ve talked to wants one thing… Read More »