Charlie Cook's MArketing for Success Insider's Club


Should You Advertise Your Small Business On Cable TV?

By Charlie Cook   |   August 15, 2012

Yesterday I got a “emergency” call from a client about his business.

A salesman was in his dental office, trying to sell him on advertising his Dental practice on cable TV. And the salesman told him he needed an answer right away in order to give him the special deal he was offering. Read More »

7 Steps to Make Your Advertising Work

By Charlie Cook   |   April 19, 2012

Most people hate advertising, that is most small business owners hate it because it doesn’t bring in any sales and most prospects hate it because the small business advertising they see is so boring and lame it just turns them off.

The good news is the bar set by your competition is so low, that it’s incredibly easy to stand out and generate more sales with your advertising. Just follow these 7 steps… Read More »

It Pays To Do What Most People Don’t

By Amanda DiSilvestro   |   March 16, 2012

When I was a kid, and I went away to camp, my parents sent me postcards.

Now, I hardly ever get one but when I do, I read it.

Everyone’s gaga about the Internet, texting, their smart phone, and the result is… Read More »

What You Can Learn From The Super Bowl Ads…

By Charlie Cook   |   February 6, 2012

Even if you don’t have a spare $10-20 million to spend on advertising it’s worth taking a look at the Super Bowl Ads. They’re over the top, it’s true but their some touch down tactics you can use too. Read More >>

The Truth About Advertising

By Tony Brueski   |   September 30, 2011

Every single day I hear a client utter a statement that couldn’t be further from the truth.

If only they knew what to do about it… Read More »

The Power of “Bad” Advertising

By Amanda DiSilvestro   |   September 19, 2011

By now, most people are aware that Burger King has stopped using the plastic-looking, creepy King to advertise their burgers and fries.

If this is news to you, then I completely understand if you need to stop reading this article so you can take a moment to reflect on how much you are going to miss the King surprising teenagers with a burger in completely normal, not at all creepy ways. Read More »

3 Ways To Make More Successful Ads

By Tony Brueski   |   September 12, 2011

Any business that uses TV ads knows that there is a fine line between catchy and effective.

If you try to be too “catchy” or “creative” the viewer can lose sight of what the message is all about. You might succeeded in keeping their attention and making them laugh, but you will have failed at… Read More »

The Power of “Free”

By Tony Brueski   |   August 12, 2011

I want to talk about a word that is extremely powerful in radio advertising.

It’s just one word, one syllable, one thought…

but it can actually be defined and a complete sentence.

Read More »

How to Keep Viewers From Skipping Your Ad

By Charlie Cook   |   June 10, 2011

Ever notice it just takes less than a nano second for most people to change the channel when they see a video commercial hit the screen?

In fact, you may even be one of those people that keeps their hand on the remote during the whole program, just so you’re ready to hit mute or change the channel when an ad shows up. Am I right? Read More »

7 Mistakes To Avoid In Your Advertising

By Jeffrey Dobkin   |   February 7, 2011

Years ago, a real estate broker hired me to help him sell more houses. We met for about 10 hours, reading over the real estate section of the paper and discussing his ads.  I then told him I was ready to help him sell more houses.

“Sir!” he said in startled disbelief. “Do you mean to tell me we can meet for 10 hours and you can tell me how to sell more houses?  I’ve been selling houses for 40 years.  I’ve forgotten more about selling houses than you will ever learn in your life.”It was true.   Read More »