Charlie Cook's MArketing for Success Insider's Club

Lead Generation

How I Make $10,000 Per Networking Event

By Iman Aghay   |   October 28, 2014

Doing networking effectively is one of the challenges that entrepreneurs face. In this episode of Marketing Experts Cafe I explain how I create the potential of making $10,000 per networking event that I attend. Always remember the key in networking events is to find people who are connected to people that you would like to connect with.

Listen to the show to discover a simple 2 step introduction process that helps you to identify the best connections for you in the room and how to follow up with them.

Marketing Experts Cafe is a daily show from Noon to 1pm (PST) that you listen online or can contact the show to ask your specific questions about marketing.

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High Impact Marketing On A Shoestring Budget

By Iman Aghay   |   October 27, 2014

Do you want to learn strategies on how to market your business effectively on a shoestring budget?

Listen to the first episode of Marketing Experts Cafe and find how.
Marketing Experts Cafe is a daily show, on blog talk radio at noon (PST)/3pm (EST) that you can call and ask your questions from world class marketer Iman Aghay and the member of Marketing For Success team.

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How I built a 6 figure business in 4 days with less than $2k investment

By Iman Aghay   |   May 17, 2014

Imagine a person who has a mailing list of 200,000 people in your niche market, promote your business tomorrow. What can that do for your business?

In February 2014, I did a case study where I walked into several cities that I had never been to before and within 4 days I built a 6 figure business with less than $2000 investment. Read More »

10 Steps To A Winning Small Business Lead Generation Strategy

By Charlie Cook   |   July 8, 2012

Attracting clients is hard! Why make it harder by trying to do it without a proven lead generating strategy. Sure if you’re a great cook, you can whip up dinner without a recipe.

But if new clients aren’t beating down your door, it’s time to find the right recipe, I mean lead generation strategy to help your business prosper.

Start with these 10 steps… Read More »

How To Direct The Flow…

By Charlie Cook   |   April 10, 2012

I didn’t buy a lottery ticket last week. Which is too bad, but as I’m sure you know you have a better chance of getting struck by lightning than winning the lottery. Which is why, instead of leaving my future up to chance, and a slim one at that, I prefer to direct and control the flow of money into my business.

Which is… what you could be doing too! Read More »

The Easiest Way To Find Prospects On LinkedIn

By Dan Sherman   |   September 23, 2011

We can always use more clients, yet picking up the phone and making cold calls is about as enjoyable as a tax audit.

Fortunately with LinkedIn, cold calls can be a thing of the past.

With all the various ways to prospect for business with LinkedIn, there’s no reason you can’t… Read More »

13 Steps To Ramping Up Your Lead Generation

By Ivana Taylor   |   September 20, 2011

I’m launching a new web site and have been thinking about all the different options I can use to capture leads and new customers. I have to admit that it’s a little overwhelming. There are so many options and I can’t see to decide on which one will be best for me.

Maybe you’re in the same position or maybe… Read More »

The Weirdest Dream Ever

By Charlie Cook   |   July 28, 2011

Ever wonder what that dream means?

The one where you’re a successful entrepreneur with more clients than you can handle? Read More »

How To Make It Rain Referrals

By Charlie Cook   |   February 8, 2011

It was about a month ago, when Steve, one of my coaching clients, was at an industry tradeshow. A fellow exhibitors, an old friend Andrew, stopped by and noticed that Steve’s marketing materials looked different. They got to talking and Steve told Andrew how much more new business he was getting with his new marketing strategy. Read More »

Which Discounts Generate Profits…

By Charlie Cook   |   December 14, 2010

When it came time to pay the bill for dinner I must admit, I felt a foolish.
There I was handing over a $10 discount coupon for a bill that was $190 but I had to admire the marketing savvy of the restaurant owner.
A few nights before, my wife had been conferring with our good friends Leslie and Will and Leslie offered to pick the restaurant and make the reservation.
Like us, Leslie is always interested in trying new places and she had a $10 coupon for Tendga, an Asian restaurant across town in Greenwich.
We knew we were taking our chances with a new restaurant but it turned out both the food and service were first rate. My only complaint was the techno music blaring from the bar.
Which brings me back to the math.
The restaurant owner spent money on a mailing to selected homes in Greenwich, CT offering $10 off. That’s right, just $10 off in a town where the average home sells for a million dollars.
The result was that he generated at least one sale of $200 and given that we’ll be back and I’m telling all my friends – just this one $10 coupon is likely to generate a couple thousand dollars in sales over the next couple of years.
Add in a few more new loyal customers the mailing generated and the simple $10 coupon more than paid for itself.
Now I know many people worry about giving discounts. After all it seems contradictory, if you want to increase your profits – giving away money doesn’t sound that smart.
And it’s true, cutting your prices dramatically isn’t the brightest move to make if you want to stay in business. That’s what General Motors did just before they filed for bankruptcy and got bailed out.
On the other hand, using discounts to generate leads, to get people in the door so you can create loyal customers who will buy from you over and over again is just plain good business. That’s what the owner of Tengda did and you should do it too.
Speaking of discounts. Want to save $10 on any MarketingForSuccess product?
Just enter “MFS-10” in the coupon code box before 12/20/10 to save yourself $10 on any order.
Go here to get started >>
Talk to you later,
P.S. What’s the easiest way to get more people to your web site, or to your place of business?
Give them a reason – even one as simple as $10 discount coupon. Who knows – it could easily bring you in dozens or even hundreds of new customers and tens of thousands of new sales that you would have otherwise missed.
P.P.S. What’s the best discount strategy you’ve used to increase sales and profits?
Just go to the blog, and add your idea as a comment to this post and provide the link to your site, and get some free press for your business. Here’s the link to the blog post >>

When it came time to pay the bill for dinner I must admit, I felt a bit foolish.

There I was handing over a $10 discount coupon for a bill that was $190 but I had to admire the marketing savvy of the restaurant owner.

A few nights before, my wife had been conferring with our good friends Leslie and Will and Leslie offered to pick the restaurant and make the reservation. Read More »

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