Wish you had more leads, more qualified prospects calling you? Everyone does – and particularly in a tough economy. Lead generation is critical to sales and building your profits.
So what can you do?
Here are 7 surefire ways you can generate more sales leads and make more money this year. Read More »
Everybody’s looking for sales leads. And for sales. Hey, they’re out there: there are people that need your products and services and want to do business with you. Here’s how to generate leads and get more sales with a better sales lead generation system. But first, let’s take a look at why your lead generation system is broken.
Here’s why you’re not getting customers. Read More »
LinkedIn is a very powerful tool which doesn’t only help us to quickly find potential customers, but also the people we have in common with them.
However, only few sales people know the possibilities LinkedIn offers.
To get the best results, we need to build the foundation of our network. Next to that you need to make a good definition of your target group. Only then you won’t only be able to use LinkedIn more effectively and efficiently, but also get real results. Read More »
You’ve been working hard to get people to your site so you can generate sales. Are you frustrated yet?
Most website owners have spent more time and money on their sites than they want to admit — and they hardly generate any sales.
Despite hours spent writing copy, getting the site built and struggling with SEO (search engine optimization), you’re still waiting for your site to kick online sales into gear. Read More »
When is the best time to ask a client for a referral for work done? It’s a question many of us overlook when working with a new client, but is so important in keeping the pipeline of new business opportunities flowing.
It has been my experience the best time to request a referral is just before the completion of a project. It would be presumptuous to ask for a referral in the early stages of a business relationship. Likewise, if you wait until the project is completed, your client may have emotionally moved on. Read More »
It’s common knowledge that staying in touch with customers is essential to a thriving business.
Yet, too often savvy business people invest a tremendous amount of time, money and effort trying to find new customers, but zero time staying in touch with the customers they already have.
The consequence: No repeat business or referral marketing done on your behalf. Read More »
If you live in a small town like mine on the Connecticut coast, you’ll be spending the 4th of July watching fireworks, along with your family and friends and everyone else in town. Why is it that people love fireworks?
Fireworks grab attention with a dazzling display of color and lots of noise. Unlike the sparklers you can hold in your hand, the sound and size of fireworks can’t be ignored. Imagine if your small business marketing was as effective at getting people’s attention! Read More »
Some of you may have heard the term “Sales 2.0” and wondered what is meant by the term. Chances are that many of you reading this blog post have been moving in the direction of a Sales 2.0 model without being aware of it. You just know that what you used to do is not working as well as it did before, and you are trying new things.
The short definition of Sales 2.0 is that you separate the Prospecting/Lead Generation function and the Selling Function into two distinct business roles. In other words, the Sales reps don’t make the cold calls and do the prospecting, another group does that role; the Sales reps are only responsible for completing the sale. Read More »
As a MarketingforSuccess.com reader, you already know how important it is to stay in touch with your past clients. But if you’re like most successful entrepreneurs, you’re probably not exploiting this profit center as effectively as you could be.
The fact is, very few of us really take the time to stay in touch with our past clients. If we do, we’re usually not doing it in a way that really connects with them and makes them feel valued. And that, my friends, is a big—and expensive—mistake. Read More »
Recently, a friend who manages a business down south, shared a frightening experience with me…
He said his boss came into his office … closed the door (never a good sign) and told him rather matter-of-factly, that his sales numbers were “alarmingly” down and that if he wanted to remain in his position he’d better find some way to recover the loss and turn things around to become a success. Read More »
