Charlie Cook's MArketing for Success Insider's Club


The worst crime entrepreneurs can commit against a great product

Author: Iman Aghay   |   June 17th, 2014

The paintbrush that cave dwellers used was a stick with hair attached to the end. This same basic design endured for 20,000 years … until Terry Douglas designed the EnviroBrush. His design can disrupt the paintbrush industry because it does for paintbrushes what the replaceable sleeve does for paint rollers – it enables a low cost refill to replace an expensive new brush. Paintbrush buyers and the environment love this.

But Terry spent several million dollars on product development and test marketing. Now he is close to committing the worst crime entrepreneurs can commit against a great product – running out of the cash needed to finance the execution of its marketing plan. How sad!


to watch Terry’s presentation and hear the advice he received from a panel of marketing experts on the Sizzling Sales Show

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