Unless you’re in retail, you might think the holiday season from Thanksgiving to the New Year is a big fat distraction to your sales effort. Today, I’d like to let you in on a little secret.
Instead of taking a break on your marketing during the holiday season, if you get into the spirit of the season you can party your way to success. Here’s how.
This past weekend, I was at an open house, the food was abundant and Bloody Marys and coffee (which is what I drank) being served. As usual, I met a handful of new people including, in this case, Bill the Managing Director of a firm that markets their investment services to pension funds and wealthy investors.
With $1.7 billion under management, the firm is successful, but in Wall Street terms is still considered small.
I’m always interested in learning what others do to make a living and I peppered Bill with a host of questions about his firm and of course I asked a few about what they were doing to attract clients.
In those few minutes I learned a lot about diversified hedge fund portfolios and risk management and in return Bill wanted to know what I did. He wanted to know how his firm could use the Internet to generate more leads and grow their business.
I shared a few ideas and before we left Bill handed me his card and asked that I call him so he could put me in touch with his marketing director.
See how simple it is?
To generate a lead, just get people talking about themselves, something everyone loves to do. And in return they’ll ask you about what you do.
When they do, don’t just give them a label, but instead demonstrate your expertise by giving them some tips and ideas so they can see how you could help them.
You see now why I wasn’t drinking Bloody Marys?
I wanted to remember who I’d met, what we’d talked about and to follow up.
Now, get out there and make sure to have fun this holiday season, and instead of pitching your services, get people to ask you about how you can help them and of course follow up after the holiday party.
FYI, if you’d like me to personally help you grow your business, I have 2 spaces available in my one-on-one mentoring program.
To your success,
P.S. Simply striking up a conversation and expressing an interest in others is a sure way to generate leads and new business every day of the year, not just over the holidays. And it works whether you’re on a plane, the ski lift (where I’ve gotten a ton of leads) and practically anywhere you meet people.
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