Charlie Cook's MArketing for Success Insider's Club


Can You Teach Your Small Business Prospects to Buy?

Author: Charlie Cook   |   August 9th, 2007

Can you teach?

Is there an inner teacher in you that could help grow your business?

I’ve been a teacher ever since I graduated from college – literally and figuratively. My first post-college job was as an elementary school teacher and then I moved on to teaching children with behavior problems as a special education teacher. Later I graduated to working with big kids, with senior executives as a management consultant.

For the last couple of decades I’ve found my true passion as a marketing coach developing marketing ideas. I love providing marketing solutions and helping people transform their businesses.

When you know something that can help someone else it’s satisfying to share that knowledge and it’s good for business too. One of the most effective ways to build credibility with prospects and to help them see how valuable your products and services are is to teach.

You may never have trained formally as a teacher or graded papers but if you’ve been in business for a few years you’re an expert and your clients would be impressed if they realized how much you knew.

One way to convince clients of your expertise is to tell them, “Twenty years in business” or “America’s best”. You could do that but it wouldn’t impress many. Instead you can effectively demonstrate your expertise with articles, newsletters, audios, videos, etc. Do this regularly and your prospects will see you as the go to expert in your field.

You may be asking yourself – “Aren’t there tons of others in my field who know as much as I do or more? How can I differentiate myself from them and stand out from the competition?”

You’re 100% right. In most service professions or product areas, there are lots of competitors, people who have the same amount of experience as you do or more, but there is one difference…

Most small business owners don’t use their marketing to educate their prospects and to capture their loyalty and their business.

Regardless whether you sell advertising, concrete plants, hearing aids, real estate, design, or consulting services, there are tons of ideas you can give away, ideas you can teach your prospects that don’t cost you a dime and make you look smarter and better than your competitors.

If you use this simple strategy you can easily stand out from your competitors and be seen as the expert in your niche. Isn’t that what you want to stand out from your competition and get the greatest share of the business?

If you’ve ever wanted a simple and honest way to market your business and see your profits grow I’ve detailed what to do in the ‘Insider Secrets to Highly Effective Marketing‘. Use this link to claim your copy >>

I’m always teaching whether it’s with my clients or my friends on the ski slope or out sailing and there is a point where you should drawn the line. Don’t try teaching your wife or husband. Even if I know exactly what my wife should be doing to make the perfect ski turn, she’d much rather hear it from a ski instructor. The same goes for your kids once they become teenagers.

Even though your family may not appreciate you as a teacher – your prospects do. They do want to discover the great insights and tips you may take for granted, ones that will help you build a long-term winning relationship with them.

You’ve worked hard to become as wise as you are – now tap your inner teacher and leverage all that effort by marketing your knowledge with the ‘Insider Secrets to Highly Effective Marketing‘ and get all the business you deserve. Use this link to claim your copy >>

You can teach your prospects to buy and grow your business!

– Charlie
Small Business Marketing Ideas That Work

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