Charlie Cook's MArketing for Success Insider's Club


How To Cash In On Social Media Marketing

Listen in as 8 top social media experts reveal their innermost trade secrets to using free social media tools to pinpoint and profit from hungry buyers in any market before it's too late. Click here »

The Formula For Growth: Going From One To Ten Million

Author: Charlie Cook   |   September 19th, 2012

When I was a toddler, my parents used to dress me in one-piece overalls. Cute but I wouldn’t have been caught dead in them in college.

In college my style statement was a pair of blue jeans and a couple of red flannel shirts and yes, long hair.Small Business Marketing When I consulted for Fortune 500 companies I had to let go of the hippie look, shave the beard off and wear suits.

Your business is the same. As it grows and matures it needs a different set of strategies and management style to match.

As a startup, the key is to focus on your core message and your marketing. By necessity you’ll wear lots of hats, be involved in everything and pretty soon, as your business grows, you’re going to be overwhelmed.

At some point in the growth of your company, you’ll realize that it’s not marketing that’s holding you back, but the lack of proven systems to manage and grow your company.

And you’ll realize the strategies and management style that worked so well to get you to the million dollar mark, need to be replaced.

The truth is to take your business beyond a million, to reach the ten million dollar mark, you need to rethink how you manage and market your business. You need a formula for growth.

Which is why, over the next 7 weeks, I’m going to reveal a proven formula you can use to Thrive in this economy and grow your successful business from one to ten million.

The Formula – Ever bake a cake, make a batch of brownies or even bake a cheese soufflé. There are no guarantees, but using a treasured recipe typically is going to give you good results, a tasty treat.

The same is true in business.

Follow a proven formula and you’ll avoid wasting time trying to reinvent the wheel and you’ll stand a much better chance of reaching your goals. After consulting with 100s of companies over the years, here are the 7 steps you’ll need to succeed.

1. Align People and Systems
2. Organize Time & Tasks
3. Measure & Reward The Right Behaviors
4. Actively Manage Your Team
5. Market Systematically
6. Optimize The Sales Process
7. Serve Customers by Giving Them What They Want and Need

Have a successful business that’s approaching the million dollar mark in gross revenue? Want help in growing it to ten million dollars?

Schedule a time to talk. Email with your contact information.

To your success,


P.S. This past year I’ve shifted my business to only work with a few business owners who are on the cusp of going from one million to more in revenue. If you’re one and you realize you need help, let’s talk.

If you’re business is still in the startup phase, focus on your marketing message and attracting more customers, using all the tools on the site.

P.P.S. Questions? Hit reply and let me know what’s on your mind.

One Response to “The Formula For Growth: Going From One To Ten Million”

  1. Velly Angelova Says:

    Hi Charlie,

    I am Velly Angelova, the marketing manager of Puzl, an internet startup which has the objective to help small and medium businesses succeed over the internet.
    I have been a keen follower of your blog and am enjoying discovering your new articles..
    Realizing the great importance of social media; Puzl’s platform strongly focuses on search engine visibility and social network integration. That is the main reason that made me believe that it could be intriguing to your audience.
    Puzl is a 100% free new generation website builder, based on a drag and drop technology, and aiming at letting its members easily create a highly qualitative and highly visible website.
    Our objective is to help Puzlists efficiently promote their activity online; by expanding their Business reach to all major social media platforms (Facebook, Twitter, LinkedIn, etc.).
    Thanks to a “news wall”, directly connected to social media, they have the ability to either publish short updates (micro blogging messages up to 240 characters) or click “Article Mode” to write a full article including photos, videos, etc. Article posted on their website will be automatically shared to these social media creating both links and traffic to the website.
    Puzl still being in beta version, the platform is constantly evolving, a new release going live within a week. As part of the new features, an HTML widget will be implemented giving the possibility to integrate external applications to the sites (Facebook like, Google Calendar, Twitter wall, visitor counters, etc.).

    If you are interested in our concept, do not hesitate to contact me. Your opinion as an expert would be highly appreciated. We would also be more than happy to participate in your blog by writing feature posts in our area of expertise were you to require us to do so.

    In the event that you wished to write an article about Puzl, we would happily place it on our official home page as well as feature your blog in the news page of Puzl.

    Hope to hear from you soon.

Join the Discussion!

What do you think? We value your input. Share your comments, advice or ask a question.