Charlie Cook's MArketing for Success Insider's Club

Small Business Marketing

Does Your Small Business Marketing Stand Out?

By Charlie Cook   |   August 8, 2012

This past Wednesday evening when I went to go for my mid-week bike ride in backcountry Greenwich, it wasn’t actually raining, but it was overcast and gloomy.

The fog was so thick you could have cut it with a knife, but I needed exercise so I… Read More »


4 Steps to Winning Gold With Your Marketing Plan

By Tracy DeYoung   |   August 7, 2012

Do you have visions of being the market leader in your industry? Can you picture a giant leaderboard with you and all of your competitor’s names on it, and your name is in the top slot? You take the gold – and the clients, and the profits!

With the summer Olympics buzz in London,  the idea of earning a gold medal is forefront in most major newscasts… Read More »


When Is It Time To Pinch Pennies

By Charlie Cook   |   July 26, 2012

I grew up with a father who had roots in Scotland. And he gave meaning the to term being Scotch, or frugal.

He was always turning down the heat in the winter to 55 right after dinner. He drove… Read More »


Are You Okay With This Lie?

By Charlie Cook   |   July 17, 2012

What’s the one thing that holds most small business owners back?

It’s something you’re doing and can easily fix.

Let me explain.

This week, at lunch, I stopped by my local optical shop here in Old Greenwich, CT. Read More »


What Can You Learn From The Voice, American Idol and So You Think You Can Dance About Your Marketing?

By Charlie Cook   |   July 13, 2012

Thursday night we drove into New York City to see one of our favorite singers of all time, Bonnie Raitt.

I’m a fan of the blues and have been listening to Bonnie Raitt ever since she started her career back in the ‘70s when I was in college.
And her performance, was… Read More »


If My Dentist Understands Online Marketing – So Can You

By Charlie Cook   |   July 10, 2012

Think you have it tough attracting new clients to your business?

Imagine if most of your clients were afraid to show up at your office, and they associated your services with PAIN!

Imagine if even… Read More »


Everything I Know About Marketing I Learned From My Dog

By Tracy DeYoung   |   June 27, 2012

It’s true. My dog, Jake, is a marketing genius!

I’m serious. This dog could convince you to buy a popsicle in the middle of an Alaskan blizzard. He has me trained to walk him in the middle of a rain storm on a muddy path battling hordes of mosquitos while running a fever of 102.

My dog Jake is the king of… Read More »


The Marketing Mistakes That Can Kill Your Small Business

By Charlie Cook   |   June 21, 2012

My wife and I have been considering moving, buying a new house up the coast, and we found what at first glance appeared to be a great find.

A house right on a small cove with a spectacular view of the harbor. Just the place for 2 people and our collection of 7 boats.

But then the house started… Read More »


Are You Making This Costly Web Design Mistake?

By Tanya Beaudoin   |   June 21, 2012

While shopping for a new vehicle I almost made the same mistake many website owners make when making decisions about their website… I almost went for the…

Read More »


What’s Changed…

By Charlie Cook   |   June 19, 2012

Last weekend I was on the river in Chicago, taking the architectural tour of this beautiful city.

Amongst the distinctive skyscrapers the city was known for, our tour guide pointed out the, now abandoned, old… Read More »