What’s the easiest way to attract new clients whether you’re just getting started or you’ve been in business for decades? It’s networking your business to success.
Or it could be if you know how to do it right and avoid the… Read More »
Small Business Marketing
How Alan Got 217 Prospects In The Door Last Month
How can you get more clients?
Here’s the secret formula Alan used to get 217 exercise enthusiasts into his fitness studio in Seattle to try their unique program.
This past December I got a call from… Read More »
Small Business Marketing Made Simple For Busy Service Professionals
Finally a no-nonsense way for serious service professionals, people who already have a job to attract all the clients they want without having to go back to school and master copywriting or shut down their business each week to write the articles and blog posts each week that generate interest and get prospects contacting them. Read More »
The Only Two Things You Need To Grow Your Business
Wouldn’t it be nice if you finally knew the simple secret to increasing your profits this month, and in the months to come?
I know, after trying to explain marketing and sales to business owners like you for decades, it can all seem… Read More »
The Biggest Lie You Were Told About SEO
The truth is we’re all lazy! Me too!
If I could take a pill and instantly be as strong as superman, and avoid having to spend hours working out at the gym each week and could avoid curtailing my urges to eat cookies all day long and still stay svelte and healthy, hey I’d go for it… Read More »
Which Books I’m Using To Train My New Copywriter
It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.
It’s the lack of compelling copy – words worth reading.
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What’s The One Thing That’s Holding Your Business Back?
Did you read the book, “Bringing Down The House”?
It’s a good read about how a MIT graduate and a half dozen colleagues took a handful of Vegas casinos for millions. The ringleader of the group was trained as a mechanical engineer, who you’d think wouldn’t know a thing about gambling.
But what he did do, was apply the same type of thinking he learned at MIT, on how to engineer systems, to… Read More »
The Single Biggest Marketing Mistake
It happened so quickly I didn’t know what hit me. One minute I was paddling my kayak downstream, the next I was upside down dragging my head along the bottom of the river. It’s true, I did have a helmet on, but that didn’t seem to make the rocks I was bumping into feel any softer.
Despite thinking of myself as an expert at everything to do with boats, it was my first time paddling whitewater so I had to resort to… Read More »
7 Steps to Make Your Advertising Work
Most people hate advertising, that is most small business owners hate it because it doesn’t bring in any sales and most prospects hate it because the small business advertising they see is so boring and lame it just turns them off.
The good news is the bar set by your competition is so low, that it’s incredibly easy to stand out and generate more sales with your advertising. Just follow these 7 steps… Read More »
The Brown Egg Marketing Effect…
The Saturday before Easter, a week and a half ago, my family gathered in our kitchen to dye eggs. And in honor of their departed grandfather, Frank, one of my children (now in their 20s) dyes an egg.
With all the bright colored dyes on the table, it’s a tradition to take one egg and dip it in every color, as their grandfather often did, with the result that… Read More »
