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Which Books I’m Using To Train My New Copywriter

Author: Charlie Cook   |   May 7th, 2012

It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.

It’s the lack of compelling copy – words worth reading.
That’s why we provide content for our clients using our own team of writers who follow the Cook recipe for writing. It’s a proven formula that all of our writers must master. To make it easier I typically send them a handful of books written by the true copywriting masters including…

Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

The Ultimate Sales Letter: Attract New Customers. Boost your Sales by  Dan S. Kennedy

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams

Turn Words Into Money by Ted Nicholas

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joe Sugarman

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale

On Writing by Stephen King

And of course, Writing Copy That Sells

How about you? What books do you use to train your copywriters?


One Response to “Which Books I’m Using To Train My New Copywriter”

  1. Ruth Martin Says:

    Wow! You’ve assembled a fantastic list of copywriting books. I’m pleased to see 4 that I have on my bookshelf and plan to check out several of the other titles you’ve mentioned. Thanks for introducing me to some additional resources, Charlie.

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