It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.
It’s the lack of compelling copy – words worth reading.
That’s why we provide content for our clients using our own team of writers who follow the Cook recipe for writing. It’s a proven formula that all of our writers must master. To make it easier I typically send them a handful of books written by the true copywriting masters including…
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
The Ultimate Sales Letter: Attract New Customers. Boost your Sales by Dan S. Kennedy
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams
Turn Words Into Money by Ted Nicholas
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joe Sugarman
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale
On Writing by Stephen King
And of course, Writing Copy That Sells
How about you? What books do you use to train your copywriters?
August 23rd, 2012 at 11:32 pm
Wow! You’ve assembled a fantastic list of copywriting books. I’m pleased to see 4 that I have on my bookshelf and plan to check out several of the other titles you’ve mentioned. Thanks for introducing me to some additional resources, Charlie.