It’s not flash floods or locusts or other natural disasters that plague most small business owners and keep them from attracting all the clients they want.
It’s the lack of compelling copy – words worth reading.
That’s why we provide content for our clients using our own team of writers who follow the Cook recipe for writing. It’s a proven formula that all of our writers must master. To make it easier I typically send them a handful of books written by the true copywriting masters including…
Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
The Ultimate Sales Letter: Attract New Customers. Boost your Sales by Dan S. Kennedy
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams
Turn Words Into Money by Ted Nicholas
On Writing by Stephen King
And of course, Writing Copy That Sells
How about you? What books do you use to train your copywriters?