The other night I decided to fix the gears on my wife’s bicycle and found something shocking that could help you with your business.
The gears had been skipping for over a month and I finally decided it was time… to fix her bike so it shifted properly, especially because I’m hoping to get her out this weekend for a few more rides before it gets too cold and icy here in Connecticut.
I like to think that I’m smart enough to fix simple stuff around the house and being an avid cyclist, I should know a thing about bikes.
As is often the case when I start a repair, I only had a vague inkling of what I was doing, so I logged onto YouTube to get some advice. I knew that the derailleur, the thing that moves the chain back and forth on the gears wasn’t set up correctly, so I searched on what I thought was an obscure phrase, “adjusting front derailleur” and found a helpful video tutorial loaded by Santa Fe Mountain Sports.
I was a bit surprised to find a video showing me exactly what I was looking for – but I was even more surprised to see the view count. This video had been viewed – over 400,000 times and their video about adjusting the rear derailleur – over 150,000 times!
That’s over a half million times people interested in bikes, people from their target market, had been exposed to the bike shop’s expert advice and branding as a result of two videos they loaded onto YouTube for free!
Even assuming everyone watched the video twice, as I did, that’s still over 200,000 prospects.
Can you imagine if you could get the attention of over 200,000 prospects with just one marketing tactic and show them that you’re an expert in your field and keep their attention for five minutes – and that you could do it for free?
Of course not every one of the bike’s shops videos were as popular as the above two. Some only got a few thousand views. All in all, I found 33 videos posted by the bike shop totaling over 1,300,000 views for an average of 40,000 views per video.
Want to grab the attention of your target market, build loyalty and sales? Would over 1,300,000 views by your prospects help?
YouTube and social media are hot for a reason.
They’re one of the most cost effective ways to market your business and yourself and attract more prospects and sales.
Anyone can grow their business in this economy if they know the simple secrets of tapping social media.
To your success,
P.S. In case you were wondering, yes I fixed my wife’s gears and she’s game for another couple of rides as long as it doesn’t snow.
P.P.S. Of course not everyone wants too much to do with their own social media marketing, which is why we will do it for you, if you’re interested.