Answer
These 5 Questions To Build
a Compelling Business Marketing Strategy:
1.
What business are you in?
(its often not what's in people's marketing materials)
•
What are your target markets?
•
What do your customers care about?
2.
What are the priorities
for the growth of your business?
• What's the desired outcome of your business marketing?
• What is your business strategy?
• What is your business marketing plan?
3.
What are the barriers
to growth?
• Perceptions (colleagues
and customers)
• Practices (roles, processes, use of IT, etc.)
4.
What business marketing
strategy, structure and actions will accelerate the
growth of your company?
• How can you build
a steady stream of loyal customers and referrals?
• What proven marketing ideas can you use?
• How can you differentiate your services and products
from your competitors?
• How can you appeal to customers?
• How can you leverage existing resources with your
business marketing plans? (most people and companies
usually are sitting on a wealth of ideas and
talent that they're not using effectively)
•What's the optimal marketing strategy for your services and or products?
5.
What steps can you
take immediately to improve the effectiveness of
your business marketing?
• How can your marketing
plan help you increase the number of customers and
their understanding of the range and value of their
services?
• How should you structure your use of media?
• How can you you to help the search engines market your
services?
