Instant Marketing Response Test
What Response Will You Get With Your Small Business Marketing Materials? |
| • |
What do prospect's see when they read your marketing materials, your ads, your sales letters, your web site, etc? |
| • |
Do your prospects instantly understand why they should work with you and buy from you? |
| • |
What do you need to do to fix your marketing materials, your brochures and your web site? |
Take the Test To Find Out
You're counting on your marketing materials, your brochures, your letters, and your ads and your web site to bring in business. Are your marketing materials up to the job?
Here's a quick test you can perform on your own to evaluate your firm's marketing materials.
1. Bring the home page of your web site up on screen and roll your chair back about 7 feet until only the larger items are legible.
What catches your eye?
What do you read, first, second and third?
Do the same with your print ads; pin them up on a wall and step back ten to fifteen feet.
Where does your eye go first?
What messages come across first, second and third?
2. Ask yourself
Does the first line give your prospects a reason to read the second line?
When they read the second line does it make them want to keep reading?
Does the marketing copy give your prospects the uncontrollable urge to call you or whip out their credit card and buy from you?
What do you think? Could your marketing materials do a better job of grabbing your prospect's attention and prompting them to contact you or buy from you so you can grow your business?
This concludes this test. The question is what are you going to do now?
You could go on using marketing materials that don't get your prospects' attention or generate leads, or you could fix them and start attracting all the business you been missing.
Why bother? You could be bringing in twice as many new clients or in the case of some of the businesses I've worked with, add anywhere from hundreds of thousands to millions of dollars to your revenue within just a few months.
Want a review of your marketing materials?
Want to learn how to fix your small business marketing so you attract more clients and increase your sales and profits?
Give Charlie a call at 1-800-795-1858 or click here to send Charlie an email.
The above was extracted from the article "What's the One Question Your Marketing Needs to Answer?" To read the full article click here >
|
