Charlie Cook's MArketing for Success Insider's Club

Author Archive

How Much is Your Business Worth….

By Charlie Cook   |   November 4, 2014

Measuring CupI’ll admit it, I’ve caught myself deluding myself in the past too. It’s a habit I’d like to think I’ve booted down the block once and for all.

I used to tell myself fibs like:
-“Sugar is low in carbs.”

-“There is nothing I can do to change people’s minds.”

– “If I eat careful 5 days a week, it’s okay to splurge on the weekend.”

– “There is no point in cleaning, things will just get dirty again.”

– “Multi-tasking is a good idea.”

– “Ketchup is a vegetable.”

Which are for the most part innocuous lies. They’re not the big ones that you tell yourself about your practice, the ones that can cost you literally a fortune.

Here’s the problem. Read More »

Who Is Responsible In A Virtual Company…

By Charlie Cook   |   December 5, 2012

Ever have stuff fall through the cracks, meetings missed and follow through not there, or see fellow staff members make the same mistake over and over?

It happens all the time in virtual companies.

Why?  Read More »

When Firing An Employee Is The Right Thing To Do…

By Charlie Cook   |   November 28, 2012

Ever have an employee who, no matter what you tried, just couldn’t get it right, and in effect was undermining your business and your profits?

Who’s to blame? And what should you do about it? Read More »

5 Thanksgiving Branding Tips

By Charlie Cook   |   November 19, 2012

How can you use Thanksgiving to build your brand and grow your business?

Here are 5 ways to attract more clients, build a better brand and make your company stand out – all year long… Read More »

The One Habit You Must Adopt To Survive and Prosper

By Charlie Cook   |   November 7, 2012

Last week the home of a friend burned to the ground during hurricane Sandy, and other friends’ homes flooded.

The damage was severe and many are faced with having to rebuild the first floor of their homes here in the coastal Connecticut. Read More »

When Hurricane Sandy Comes To Visit…

By Charlie Cook   |   November 2, 2012

Fortunately our home in Rowayton CT was undamaged. Can’t say as much for the house next door, with the tree that fell on their car and went through their roof, or the rest of this usually picturesque town.

Read More »

What You Must Do Today To Succeed In Business and In Life…

By Charlie Cook   |   October 30, 2012

Life is full of barriers but most are incredibly easy to eliminate once you know the secret to overcoming them. And today I’m going to reveal one of the most powerful secrets that could change your life.

Take my 8-mile commute home on I-95 from Greenwich to Rowayton, Connecticut… Read More »

Your Website Has A Style Problem

By Charlie Cook   |   October 23, 2012

Here’s a quick tip about your website. I’ve got bad news.

You’ve got style problems.

And you’re committing a cardinal sin that’s worse than a bad hair day or wearing plaid shorts with your favorite Hawaiian shirt. Read More »

The #1 Way to Grow Your Business Faster, Better and Smarter

By Charlie Cook   |   October 16, 2012

How can you prosper in this economy?

The simple success secret is to look at your habits and change or modify them.


Read More »

Which Stage Are You At With Your Business?

By Charlie Cook   |   October 2, 2012

How can you THRIVE in this economy?

The answer depends on which stage your business is at.

Make sense?

It’s like… Read More »