It’s true in every aspect of life, if you don’t know where you’re going, you’re probably not going to get there. Which is why at a minimum every business, startup or established, needs to have a…
mission statement. A clear and concise statement of your purpose and direction.
Think of your mission statement as a… Read More »
Archery is a lot like marketing.
You’ve only got one chance to make your mark. Getting it close doesn’t count for much.
But if you’re still missing the mark, and trying the same thing over and over, you’re doing the same thing I’ve see tons of small business owners do… Read More >>
There are two types of marketing used by small business owners, one that pushes prospects away and one that pulls them in like a magnet.
One that bleeds you dry and one that brings in bigger profits each month.
Do you know the difference?
If you’ve ever started your car search online, you know how troubling it can be.
So when it comes time to finally treat yourself to a new car, you’re not sure if you should start looking online or just stop by a few dealerships… Read More »
Last week I attended a business meeting in St. John’s Seminary, a business retreat in Plymouth, MI.
As soon as I walked into the massive and beautiful foyer, I could see this facility was impressive.
All the details of elegance were present. Read More »
“Voice mail messages. Nobody ever returns my voice mail messages. I’m on the phone all day long. Leaving messages. But nobody calls me back.
“What am I doing wrong?”
Stephanie was telling me her tale of woe. She’s not closing enough sales. Not making quota. And she thinks her problem stems from… Read More »
Last week I asked you about what challenges you face.
Whether you’re struggling to get more customers or finding it hard to beat out your competitors, there are a few simple steps you can take to make sure your business thrives. Read More »
Looking for a way to stand out?
Your clients are always interested in who you are and what people have to say about you. That’s the true currency of the social networking world.
Of course, we all know about getting testimonies from individuals. But another way to get attention to your company is to… Read More »
This weekend we had an unwanted visitor – a loud-spoken woman, a regular windbag, if you will – and she scared the living daylights out of all the neighbors, not to mention most of the population of the east coast of the United States.
And no matter what we tried, she wouldn’t shut up Saturday night, keeping us all awake. Read More »
A while back, the Railroad industry was approached by the airline industry when it was in its’ infancy.
The airline execs wanted to team up with the railroad industries to launch their airlines.
They valued the experience and… Read More »
