Charlie Cook's MArketing for Success Insider's Club

Marketing Strategy

Why You Should Tell More Stories

By Colleen Kilpatrick   |   August 8, 2011

Remember the “Goldilocks and the 3 bears”?

Of course you do. In fact, you probably visualized a little girl with blonde ringlets sampling porridge.

Regardless of the images you conjured of of this classic childhood tale, you most likely remembered it in images. Read More »


85% Of People Said You Couldn’t Do This…

By Charlie Cook   |   July 7, 2011

85% of the people around you said you could never do this.

It’s not impossible, but it does take work. Read More »


Are You Raising Grass?

By Charlie Cook   |   June 30, 2011

“My father used to play with my brother and me in the yard.  Mother would come out and say, ‘You’re tearing up the grass.” “We’re not raising grass,’ Dad would reply. ‘We’re raising boys.'” ~Harmon Killebrew

When you’re running your own business, Read More »


Why Marketing Fails – Hint: It’s Not Your Fault…

By Charlie Cook   |   May 24, 2011

Ever wonder why your website, ads, mailings and even your social media aren’t working to attract a steady stream of fresh clients to your business and put more money in your pocket?

I’m sure you’re working as hard as you can to… Read More »


There’s No Such Thing As Minor

By Charlie Cook   |   April 5, 2011

I’m going to apologize in advance. This past Saturday I was in for surgery and my brain is still clouded with pain medication – so I’m going to apologize in advance for being a bit blunt below.

My brother in-law warned me. He said there is no such thing as… Read More »


Wish me luck… (I’m not kidding)

By Charlie Cook   |   April 1, 2011

After putting it off for months, I head in for surgery on my ACL, tomorrow, Saturday at the Hospital for Special Surgery in New York.

I actually tore my ACL back in January but being the stubborn person that I am, I kept skiing until now.

And it’s true, if you’re bull-headed enough, no matter how bad the pain is you can keep going, like I did.

But is that a good idea? Read More »


Who’s Going To Notice If You’re Marketing…

By Charlie Cook   |   March 15, 2011

A few years back, I was out on the ski slopes in Vermont, following my son Evan down an icy trail. I got going a bit too fast and took a fall and landed head first on the rock hard snow.

When I got up, I was a bit dazed, and Evan asked me if I realized I was bleeding. (I hadn’t.)  It was just a trickle, so I… Read More »


What’s More Important In Your Marketing Strategy?

By Charlie Cook   |   March 10, 2011

“I am in the e-commerce industry and I’m wondering: What’s more important? A killer website with awesome pictures? Or a decent website with decent pictures, and killer blog and social media content to drive people to your OKAY website?” Daniel, Peak Coffee & Tea

So which is it, which is the most important to the success of your ecommerce business? Read More »


The 3 Basics Of A Successful Marketing Strategy

By Susan Rice Lincoln   |   March 4, 2011

Just a few years back, something odd happened. For years, the internet with all its potential sat on the sidelines.

Yes, we were all using it. We set up our websites. We created our emails. We even started to… Read More »


What’s Your Plan?

By Charlie Cook   |   January 18, 2011

Building a business that grows steadily in size and profits is like building your dream house.

First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you build it, move in and enjoy it.

Now imagine that you didn’t have the time to plan your home but went ahead and hired a builder to get started. How would he or she know what to build?

Read More »