In one of my previous posts, I showed you how to increase your response rates overnight—simply by targeting the right prospects.
That alone can have a huge impact your bottom-line profits. But there’s something else that’s just as powerful. Read More »
The other day, I asked my Facebook friends for ideas on what to write about for this blog post. I received responses from six or seven people, but the last suggestion, from my friend Steve, made me smile and then made me think. His suggestion?
Want more prospects hungry to buy? Want to know the key to keeping quality clients knocking down your door again and again? This year as you indulge in stuffing, cranberry sauce you might be surprised to discover, a marketing genius right in between the gravy and mashed potatoes.
Find out what the noble Turkey knows about marketing and how he (or is it she?) gets a whole country salivating to sit down for dinner year after year.
Discover what Turkeys know about marketing >> Read More
When PR people complain to me about the Customers from Hell, I always try to help.
At some point in the conversation, I’m not surprised to hear them say, “I should have trusted my gut.”
Indeed.
Debbie Bermont, president of Source Communications, a marketing consulting firm, says trusting your gut is one of seven reasons to say no to new business. Read More »
Here’s a strange story for you.
A while ago I wrote an e-mail for a firm selling investment advice.
They took forever to get the damn thing out and never told us how it did, but one day sent us an e-mail asking us to adapt it for another firm’s list with whom they had a deal.
But by accident we saw two revealing insights into why so much marketing is bad. Read More »
Two main factors will have a major impact on how successfully you run your small business, especially in a down economy. These two elements will certainly determine how you respond to the challenges and opportunities that you will encounter in today’s tough economy.
The first factor is the thoughts you think. One of the things that influence the kind of thoughts you think is the information you take in on a daily basis. As a business owner or manager, you must take charge of the thoughts you think. The “news” you listen to on the radio or watch on television can sway how you look at the circumstances you face. Read More »
Not long ago I was speaking at an event here in London run by Perry Marshall, the Adwords wizard.
Not surprisingly, nearly all the attendees were on-line marketers.
I asked them some questions: “Do any of you watch TV? Go to the movies? Read newspapers? Magazines?” Read More »
What’s your “Big Why”?
That’s the first question I ask new clients. Most of the time, their response is a pause, followed by “Um…what do you mean?”
The reason I ask about the “Big Why” first is simple. If you’re not clear on your true motivation for being in business, you’ll never hit your true potential. You’ll spin your wheels doing time-consuming tasks that you hate because “that’s the way it is”. And worse, you may avoid taking risks—like launching a new marketing campaign—because you’re settling for “good enough” instead of “great”. Read More »
Can you market your small business for free?
Practically every day I get an email from an eager entrepreneur or seasoned business owner who wants to know how to attract prospects and buyers – for free.
Heresy?
Lunacy? Read More »
As part of my constant effort to make sure your business thrives…
… even in this lousy economy…
… I’ve arranged something very special that will show you how to quickly increase your profits… Read More »
