#1: Give away things for Free or next to Free.
In an uncertain economy, people don’t want to spend what money they do have unless they need to. By giving away something for free, you help build a relationship with your customer and show them hopefully that your product or service is worth buying and that they need it.

By creating a sales system where you get customers in your business with a free offer, you can upsell to a medium or expensive package deal. By this time, you have built a relationship with your customer and you also know more about them so you can decide what they need most. Read More »

Ever wonder why more people aren’t buying, online or off?

Last week I was talking with George, who provides health insurance. He’d placed an ad in the local paper that was generating leads. His phone was ringing, but he wasn’t converting his prospects into clients. He asked me what he was doing wrong. Read More »

True story about how a passionate, small businessman was struggling to jump-start a new online business venture. After trying numerous self-help courses and different approaches, he finally found a solution that enabled him to launch his new venture successfully – generating nearly $20K in profits the first week, with a projected back-end income stream of $75K to $100K over the next 12 months – from one mini-launch campaign. Read More »

Mary called from Baltimore with a question about her web site. She wanted to know what was wrong with it. She had worked hard to put up a site to promote her business but she wasn’t generating enough revenue with it.

Mary had made the mistake that almost every small business owner makes; she was focused on the wrong numbers and it was keeping her from reaching her business goals. Read More »

Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn’t put his finger on it, so he called me. Read More »